Albertsons Companies names Danielle Crop as Chief Data Officer
April 22 2021 - 04:15PM
Business Wire
Crop will help further differentiate the
customer experience by leveraging the company’s considerable data
assets to accelerate digital transformation
Albertsons Companies, Inc. (NYSE: ACI) announced today that
Danielle Crop has joined the company as Senior Vice President and
Chief Data Officer. Crop was most recently Chief Data Officer at
American Express.
This new role brings an exciting step change and acceleration in
the journey to leverage data strategically for the enterprise. Crop
will be responsible for building and executing a world-class
central data strategy that delivers benefits for the customer
regardless of whether they shop in store or on the company’s
digital platforms. Crop’s work will use machine learning and
advanced data science capabilities to enhance performance across
our businesses and markets.
“Today, excellence in delighting customers can be quantified as
knowing what they want before they do, and having the capability to
deliver it when they want it, no matter how they shop,” said Chris
Rupp, Executive Vice President and Chief Digital Officer. “How we
translate what we get from data into an enhanced customer
experience will further differentiate us as a locally great and
nationally strong retailer. Danielle’s work has been at the
intersection of data and the customer experience for the majority
of her career, and we are excited to have a leader of her caliber
to guide Albertsons Companies’ customer experience into the
future.”
Throughout Crop’s 15 years at American Express, she was at the
forefront of the company’s data science efforts. Her background
includes extensive experience in analytics, data management,
modeling and digital experimentation, as well as scaled agile
digital transformation and product management. In her most recent
role as Chief Data Officer there, Crop was responsible for
realizing the potential of American Express’ data assets to create
the world’s best customer experience. She led multidisciplinary and
globally dispersed teams that were responsible for the platforms
that created, managed, governed, stored and shared American Express
data assets.
About Albertsons Companies
Albertsons Companies is one of the largest food and drug
retailers in the United States, with both a strong local presence
and national scale. Albertsons Companies operates stores across 34
states and the District of Columbia with more than 20 well-known
banners including Albertsons, Safeway, Vons, Pavilions, Randalls,
Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw's, Star Market, United
Supermarkets, Market Street, Haggen, Kings Food Markets and
Balducci’s Food Lovers Market.
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Christine Wilcox Christine.Wilcox@albertsons.com
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