Albertsons Companies and Google Partner to Reinvent the Future of Grocery Shopping
March 30 2021 - 6:00AM
Business Wire
Multi-year agreement will bring innovative
technology to the omnichannel customer experience
Albertsons Companies and Google today announced a multi-year
partnership to make shopping easier and more convenient for
millions of customers nationwide. The partnership brings together
the power of Albertsons Cos.’ broad reach across 2,253
neighborhoods with Google’s capabilities in customer-centric
innovation, creating a formidable nexus of retail savvy and
trend-setting technology on a massive, omnichannel scale.
Google and Albertsons Cos. have been collaborating behind the
scenes for the past year and, as part of the partnership
announcement today, are debuting several new enhancements that will
make the shopping experience easier and more exciting. Albertsons
Cos. has engaged with numerous teams at Google, covering a wide
range of technologies and services aimed at making the customer
experience more efficient—for example, integrating with Google
Search and Maps to help shoppers more easily find what they need,
making it easier to shop with Google Pay, and infusing Google Cloud
AI technologies such as Vision AI, Recommendations AI, and Business
Messages into operations to create the world’s most predictive
grocery engine.
Planned innovations under this partnership include:
- Shoppable maps with dynamic hyperlocal features
- AI-powered conversational commerce
- Predictive grocery list building
Finally, Albertsons Cos. and Google are making it even easier
for customers to get groceries for pickup and delivery, by
providing helpful information about online ordering from many
Albertsons Cos.’ stores directly within mobile search. This
functionality is coming to Google Maps later this year.
“Albertsons Cos. is continuing to transform into a modern
retailer fit for the future, and we are leading the industry
forward by providing the easiest and most exciting shopping
experience for our customers,” said Chris Rupp, EVP and Chief
Customer & Digital Officer at Albertsons Cos. “In bringing
together Google’s technology expertise with our commitment to
customer-centric innovation, we’re providing our customers with a
superior shopping experience no matter how they choose to shop with
us.”
Google’s partnership with Albertsons Cos. will build on projects
already implemented to improve the customer experience. For
example, earlier this month, Albertsons announced its use of
Business Messages to help people get up-to-date information about
COVID-19 vaccines at Albertsons Cos. pharmacies.
“Albertsons Companies is leading the way in bringing innovative
technologies to the grocery store digital and physical aisle,” says
Carrie Tharp, VP of Retail and Consumer, Google Cloud. “We’re proud
to partner with Albertsons Companies to streamline processes and
power innovative shopping experiences for customers. The unique
strategic and technical collaboration at the heart of the Google
and Albertsons partnership sets the stage for sustained
post-pandemic transformation and momentum that will become clear to
customers in both the near- and long-term.”
Additional Resources
- Albertsons and Google are making grocery shopping easier with
cloud technology
- Redefining what a map can be with new information and AI
- Albertsons Companies helps customers find COVID-19 vaccines
with Business Messages
- Keep up with the latest Google Cloud news on the Google Cloud
newsroom and blog.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. The company operates stores across 34 states and the
District of Columbia under 20 well-known banners including
Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb,
Randalls, United Supermarkets, Pavilions, Star Market, Haggen and
Carrs. Albertsons Cos. is committed to helping people across the
country live better lives by making a meaningful difference,
neighborhood by neighborhood. In 2019 alone, along with the
Albertsons Companies Foundation, the company gave $225 million in
food and financial support. In 2020, Albertsons Cos. made a $53
million commitment to community hunger relief efforts and a $5
million commitment to organizations supporting social justice.
These efforts have helped millions of people in the areas of hunger
relief, education, cancer research and treatment, social justice
and programs for people with disabilities and veterans'
outreach.
About Google
Google’s mission is to organize the world’s information and make
it universally accessible and useful. Through products and
platforms like Search, Maps, Gmail, Android, Google Play, Chrome
and YouTube, Google plays a meaningful role in the daily lives of
billions of people and has become one of the most widely-known
companies in the world. Google is a subsidiary of Alphabet Inc.
About Google Cloud
Google Cloud accelerates organizations’ ability to digitally
transform their business with the best infrastructure, platform,
industry solutions and expertise. We deliver enterprise-grade cloud
solutions that leverage Google’s cutting-edge technology to help
companies operate more efficiently and adapt to changing needs,
giving customers a foundation for the future. Customers in more
than 200 countries and territories turn to Google Cloud as their
trusted partner to solve their most critical business problems.
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version on businesswire.com: https://www.businesswire.com/news/home/20210330005290/en/
Albertsons Cos: Christine Wilcox
Christine.Wilcox@albertsons.com
Google: Cynthia Horiguchi choriguchi@google.com
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