New Zillow standards: a listing marketed to
any buyer must be available to every buyer
SEATTLE, April 10,
2025 /PRNewswire/ -- Zillow today announced new
standards for listing transparency and already the tide is turning
against the anti-consumer practice of encouraging sellers to list
their homes off-market. eXp Realty, a vocal advocate for
transparency in real estate and the number one brokerage by
transaction count in the U.S., is the first to join Zillow and
commit to posting listings in the Multiple Listing Service (MLS)
within one day of publicly marketing to consumers and ensuring that
eXp listings are on Zillow and available to the largest possible
audience of buyers.
Zillow's listing standards outline how Zillow is implementing
the National Association of Realtors Clear Cooperation policy on
our platform. These standards state that a listing publicly
marketed to any buyer must be in the MLS and published on Zillow as
well as other sites that receive MLS feeds. We believe a listing
available online anywhere consumers can see it must be online
everywhere listings are displayed. Additionally, listings that
don't meet these standards won't be published on Zillow and Trulia
for the life of the listing. This policy is designed to ensure both
consumers and agents have equitable, timely access to real estate
information — supporting and protecting a more open and competitive
housing market.
"eXp will always take a position that protects consumers first,
that's non-negotiable. We're deeply committed to giving our clients
the most transparent, comprehensive access to property listings in
the market. Our new agreement with Zillow ensures that every eXp
Realty listing has maximum visibility, creating a more efficient,
trustworthy, and open marketplace," said Leo Pareja, CEO of eXp Realty. "This partnership
is about delivering value and building trust, two things that
matter more than ever in today's rapidly evolving real estate
landscape. By tapping into Zillow's massive consumer reach, eXp
agents are positioned to serve more people and create more
opportunity. At the end of the day, this is a strategic move that
reflects our relentless commitment to innovation, agent
empowerment, and delivering excellence for our clients."
"It's simple: sellers want exposure, and buyers deserve access,"
said Errol Samuelson, chief industry
development officer at Zillow. "When all buyers don't have the same
access to home listings — and are forced to navigate barriers,
possible bias and incomplete inventory – it undermines consumer
trust and weakens the market. From day one, Zillow has
focused on unlocking real estate information for all. Zillow
is committed to empowering brokerages and agents who are dedicated
to raising the bar for access. This is why we invest in software
and tech tools for real estate professionals, and why we stand up
policies that move the industry forward - not back."
Zillow and eXp Realty encourage other industry leaders —
brokerages, MLSs, and tech platforms alike — to commit to
transparent practices prioritizing access for all consumers and
agents, not just a select few.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and
ZG) is reimagining real estate to make home a reality for more and
more people. As the most visited real estate website in
the United States, Zillow and its
affiliates help people find and get the home they want by
connecting them with digital solutions, dedicated real estate
professionals, and easier buying, selling, financing, and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow
Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠,
Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a
Zillow affiliate.
(ZFIN)
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SOURCE Zillow
