Zillow's AI-powered Showcase experience
delivers premium listing visibility, helping HomeServices agents
attract more buyers and win more listings in a competitive
market
SEATTLE, April 8,
2025 /PRNewswire/ -- Zillow® and
HomeServices of America® are together empowering agents
within HomeServices of America companies through the use of Zillow
Showcase℠, an AI-powered listing experience exclusive to Zillow.
This collaboration has provided significant advantages to
HomeServices of America since its agents began using Zillow
Showcase last fall. HomeServices of America operates leading
brokerage companies nationwide. The enhanced listing experience
boosts the online presence of HomeServices' brands, attracts more
buyers and drives business growth in a competitive market.
Zillow Showcase helps HomeServices agents present homes with
rich, interactive listings designed to captivate potential buyers.
Listings with Zillow Showcase tend to sell for 2% more than
standard listings, adding more than $9,000 to the average sale price. Homes also go
pending faster, typically within the first 14
days.1
"At HomeServices of America, we believe in empowering our
clients when it comes to marketing their home, and we're excited to
bring the Zillow Showcase offering to our agents," said
Chris Kelly, executive vice
president of HomeServices of America. "Showcase amplifies a home's
exposure by tapping into Zillow's consumer reach, giving our
sellers greater visibility in the marketplace. It also provides our
agents with a powerful differentiator to win more listings and
deliver even stronger results on behalf of their clients."
Showcase listings on Zillow feature a high-tech, visually
rich listing design with high-resolution, scrolling hero images,
room-by-room photo organization and an interactive floor plan to
engage shoppers. These standout listings are easily discoverable on
Zillow thanks to special search markers and tags. This additional
exposure gives sellers working with HomeServices of America agents
a competitive edge just as the spring housing market heats up and
helps drive engagement with motivated buyers – active Showcase
listings receive 81% more page views, 80% more saves, 90% more
shares, compared to similar nearby non-Showcase listings on
Zillow.1
"I plan to use Zillow Showcase on every listing as one more
thing that sets me apart from the competition," said Debbie Byrnes, licensed real estate agent with
Intero, a Berkshire Hathaway affiliate.
With Zillow's high-intent shopping audience, Zillow Showcase
enhances agent exposure and brand visibility, leading to tangible
results. Agents using Zillow Showcase on more than half of their
listings on Zillow are winning 30% more listings than similar
non-Showcase agents.1 Each Showcase listing is also
featured in a dedicated email to interested shoppers, highlighting
the agent's name and brokerage branding.
"We are thrilled to support HomeServices of America in
delivering exceptional service and results to their clients with
Zillow Showcase, further solidifying their position as a leader in
residential real estate," said Soumya
Tulloss, Zillow senior vice president of agent sales.
"Zillow Showcase provides brokers with a unique market advantage,
making it an invaluable tool for recruiting and retaining top
agents through unparalleled marketing exposure they can't get
elsewhere."
HomeServices of America joins the fast-growing ranks of agents
and brokers who are offering Zillow Showcase to their clients.
Brokerages interested in Zillow Showcase can visit
zillowshowcase.com. Zillow Showcase is available nationwide.
About Zillow Group:
Zillow Group, Inc. (Nasdaq:
Z and ZG) is reimagining real estate to make home a reality for
more and more people. As the most visited real estate website in
the United States, Zillow and its
affiliates help people find and get the home they want by
connecting them with digital solutions, dedicated partners and
agents, and easier buying, selling, financing, and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home
Loans℠, Zillow Rentals®, Trulia®, Out
East®, StreetEasy®, HotPads®,
ShowingTime+℠, Spruce®, and Follow Up
Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2024 MFTB Holdco, Inc., a
Zillow affiliate.
About HomeServices of America:
HomeServices of America
is, through its operating companies, the country's preeminent
provider of homeownership services, including brokerage, mortgage,
franchising, title, escrow, insurance, and relocation services.
HomeServices of America is the owner of the Berkshire Hathaway
HomeServices franchise network. HomeServices is owned by Berkshire
Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway
Inc. HomeServices' operating companies offer integrated real estate
services, including brokerage services, mortgage originations,
title and closing services, property and casualty insurance, home
warranties, and other homeownership services. Information about
HomeServices is available at www.homeservices.com.
(ZFIN)
1 For all Showcase claims, visit:
https://showingtimeplus.com/showcase-facts.
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SOURCE Zillow
