SEATTLE, Oct. 20, 2020 /PRNewswire/ -- Zillow today
announced it is simplifying multifamily advertising with nationwide
availability of four tiered Rent Connect marketing packages.
Following a successful nine-month pilot in 12 states, the
easy-to-understand packages eliminate the need to piece together
multiple complicated advertising solutions or separately purchase
impressions, and provide multifamily professionals with greater
control over their exposure.
"Our multifamily partners value straight forward solutions that
drive exposure, leads, and ultimately leases," said Michael Sherman, Vice President of Zillow
Rentals. "The new Rent Connect packages bring together formerly
stand-alone options into a single solution that removes
uncertainty, saves our partners time, and arms them with valuable
market and property insights."
Each year multifamily professionals are tasked with filling
millions of vacancies across the country. A recent Zillow survey
revealed that 41% of multifamily marketers wish they had better
tools to evaluate marketing and advertising effectiveness. Zillow's
new Enhanced and Premium solutions address that desire with Custom
Rent Comp and Rental Insights reports to help data driven property
managers understand what the competition is doing and how best to
allocate their marketing dollars. The new Rent Connect Packages
all feature access to the most visited rental
network1 across Zillow, Trulia, and HotPads, as well as
innovative Zillow 3D Home® virtual tours. Since March, multifamily
rental listings with a Zillow 3D Home tour attracted 20% more
visitors compared to multifamily rental listings without a Zillow
3D Home tour.
The premium packages leverage social media to maximize exposure
and help properties stand out from the competition. In addition to
turnkey Facebook and Instagram ad placement, the premium packages
include featured email placement to local renters and Instagram
Story ad placement.
"Ardent Communities has been a Zillow Rentals partner for
several years and we trust Zillow with our entire portfolio because
of their customer service, lead quantity and quality," noted
Jeff French, Director of Sales and
Marketing at Ardent Communities. "Now that we've upgraded to the
new Zillow Rent Connect Premium package, we've added a substantial
amount of exposure for our communities that extends to Facebook and
Instagram, and I would highly recommend advertising with Zillow
Rentals for anyone needing multifamily advertising."
While making it easier to reach renters is always appreciated by
multifamily professionals, increased exposure is critical in the
current economic climate. According to the Zillow Consumer Housing
Trends Report 25% of Gen Z renters that moved in the past year
moved into a multifamily building, but this generation has also
dropped out of the rental market more than others, comprising more
than 80% of the almost 3 million adults who moved back home during
the start of the pandemic. Renters have been hit hard.
Michael Sherman and his team will
go into detail and field questions about the new Rent Connect
Packages at Zillow Unlock Part 4, Futureproof: Wining in a Changing
World tomorrow, October 21 at
1:20 PM ET.
About Zillow Group
Zillow, the most visited real estate website in the U.S., is
building an on-demand real estate experience. Whether selling,
buying, renting or financing, customers can turn to Zillow's
businesses to find and get into their next home with speed,
certainty and ease.
In addition to for-sale and rental listings, Zillow Offers buys
and sells homes directly in dozens of markets across the country,
allowing sellers control over their timeline. Zillow Home Loans,
our affiliate lender, provides our customers with an easy option to
get pre-approved and secure financing for their next home
purchase.
Millions of people visit Zillow Group sites every month to start
their home search, and now they can rely on Zillow to help them
finish it — with the same confidence, ease and empowerment they've
come to expect from real estate's most trusted brand.
Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and
ZG).
1 Comscore Media Metrix® Multi-Platform, Key
Measures, Custom-defined list including: Zillow Rentals,
Apartments.com Network, RentPath Network, ForRent.com &
Homes.com Network, Total Visits, July
2020, United States. Zillow
Rentals is the deduplicated reach of Zillow.com Rentals, Trulia.com
Rentals and HotPads.com.
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SOURCE Zillow