SAN DIEGO, Jan. 14, 2019 /PRNewswire/ -- Youngevity
International, Inc. (NASDAQ: YGYI), a leading omni-direct
lifestyle company, announced today that it will be adding Icelandic
Glacial™–The Purest Tasting Water on Earth–to its growing,
multifaceted lineup of lifestyle brands in the health, wellness,
and food and beverage industries by agreeing to an exclusive sales
and marketing agreement with the brand.
- Youngevity and Icelandic Glacial will be exclusive
cross-marketing partners for each other internationally for three
years
- The partnership includes packaging the super-premium spring
water from Iceland with various
Youngevity products including 90 For Life supplements
- Icelandic Glacial and Youngevity will work exclusively with one
another as joint development partners to create exciting new
products across the lifestyle, health, and food and beverage
industries with the potential for a drinkable CBD product being at
the forefront of potential collaborations
- These products will be made available through Youngevity's
sizeable direct selling network
"I'm ecstatic to have a brand like Icelandic Glacial join the
Youngevity team," said Steve
Wallach, CEO of Youngevity International, Inc. "Icelandic
Glacial offers a product unlike anything else on the market. Its
rare, naturally occurring high pH level and unique lava rock
filtering system certainly set it apart. But beyond that, Icelandic
Glacial is the world's first Carbon Neutral bottled water company.
It's perfectly positioned to serve not only customers who want a
pure tasting water that makes them feel and perform their best, but
also eco-friendly consumers who want to make sure their money goes
to brands with a conscience."
"Simply put, there's a reason it's called The Purest
Tasting Water on Earth, and we're happy to introduce that product
to more customers," Wallach continued. "With the addition of
Icelandic Glacial to our group of health, home, food and beverage,
beauty, and apparel companies, no other company offers the array of
brands that Youngevity does to help customers live their best lives
every day."
"We anticipate that leveraging the capabilities of Icelandic
Glacial and Youngevity should have an immediate impact on our
collective businesses," said Dave
Briskie, President and CFO of Youngevity, "however, I
believe this value should increase exponentially as we expect our
collaboration will lead to innovative products that leverage what
is best about both companies and the loyalty of our collective
distributors and customers around the world."
Per the three-year agreement reached between the two brands,
Youngevity will use its sales and marketing experience to help
Icelandic grow its brand presence in the Network Marketing channel
both in the United States and
internationally. Over 14 years, Icelandic Water Holdings hf. has
built Icelandic Glacial™ as a brand with a reputation for purity
and quality among health-conscious consumers. The company will
introduce these customers to Youngevity's suite of high-quality
health/nutrition products. Together the companies will work on
developing new products with ideas ranging from special products
for children and pets, to beverages based on CBD and other
life-enhancing supplements.
"We saw Youngevity as the perfect partner for our brand," said
Jon Olafsson, Chairman and
Co-Founder of Icelandic Glacial. "With their stellar direct selling
pedigree in the lifestyle industry, and their groundbreaking
approach to growing their brands, we're extremely confident for
what the future of this arrangement will hold."
About Icelandic Glacial™
Icelandic Glacial™ is the super-premium natural spring
water, bottled at the source from Iceland's legendary Ölfus Spring, which was
formed more than 5,000 years ago and is shielded from pollution by
an impenetrable barrier of lava rock. The spring produces water so
pure that nothing is added or taken away. As a result, Icelandic
Glacial possesses exceptional balance featuring a naturally low
mineral content and a naturally alkaline pH of 8.4. Icelandic
Glacial is further distinguished as the world's first certified
carbon neutral natural spring bottled water for product and
operation. Icelandic Glacial uses 100% natural green energy to fuel
its production delivering a premium bottled water to discerning
consumers around the world while maintaining a "net zero" carbon
footprint.
About Youngevity International, Inc.
YGYI, Inc. (NASDAQ:YGYI), is a leading omni-direct
lifestyle company offering a hybrid of the direct selling business
model, that also offers e-commerce and the power of social selling.
Assembling a virtual Main Street of products and services under one
corporate entity, YGYI offers products from the eight top selling
retail categories: health/nutrition, home/family, food/beverage
(including coffee), spa/beauty, fashion, essential oils, photo, as
well as innovative services. The Company was formed in the course
of the summer 2011 merger of Youngevity Essential Life Sciences
with Javalution® Coffee Company (now part of the company's food and
beverage division). The resulting company became Youngevity
International, Inc. in July 2013. For
investor information, please visit YGYI.com. Be sure to like us on
Facebook and follow us on Twitter.
To receive future press releases via email, please visit:
https://ygyi.com/investors/email-alerts/
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. In
some cases forward-looking statements can be identified by
terminology such as "may," "should," "potential," "continue,"
"expects," "anticipates," "intends," "plans," "believes,"
"estimates," and similar expressions, and includes statements
regarding working with Icelandic Glacial as joint development
partners to create new products across the lifestyle, health, and
food and beverage industries, including the potential for a
drinkable CBD product, leveraging the capabilities of Icelandic
Glacial and Youngevity having an immediate impact on our collective
businesses, and the value of the collaboration increasing
exponentially and leading to innovative products that leverage what
is best about both companies and the loyalty of our collective
distributors and customers around the world. These
forward-looking statements are based on management's expectations
and assumptions as of the date of this press release and are
subject to a number of risks and uncertainties, many of which are
difficult to predict that could cause actual results to differ
materially from current expectations and assumptions from those set
forth or implied by any forward-looking statements. Important
factors that could cause actual results to differ materially from
current expectations include, among others, our ability working
with Icelandic to create and introduce new products across the
lifestyle, health, and food and beverage industries, including the
potential for a drinkable CBD product, l our ability to
leverage the capabilities of Icelandic Glacial and Youngevity to
have an immediate impact on our collective businesses, our ability
to make the value of the collaboration increase exponentially and
lead to innovative products that leverage what is best about both
companies and the loyalty of our collective distributors and
customers around the world, our ability to continue our financial
performance and the other factors discussed in our Annual Report on
Form 10-K for the year ended December 31,
2017 and our subsequent filings with the SEC, including
subsequent periodic reports on Forms 10-Q and 8-K. The information
in this release is provided only as of the date of this release,
and we undertake no obligation to update any forward-looking
statements contained in this release on account of new information,
future events, or otherwise, except as required by law.
Contacts:
Youngevity International, Inc.
Dave Briskie
President and Chief Financial Officer
1 800 982 3189 X6500
Investor Relations
YGYI investor relations
800.504.8650
investors@ygyi.com
Media Contact
Dwain
Schenck
Schenck Strategies
203-223-5230
dwain@schenckstrategies.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/ygyi-announces-exclusive-cross-marketing-agreement-with-icelandic-glacial-and-joint-development-of-new-products-including-rtd-cbd-to-extend-ygyis-roster-of-omni-direct-lifestyle-brands-300777464.html
SOURCE Youngevity International, Inc.