NEW YORK, Sept. 30, 2020 /PRNewswire/
-- Wix (NASDAQ: WIX), the global leader in website
creation, announces the launch of their own custom digital-first
typeface, Wix Madefor. Designed in collaboration with its in-house
studio and type foundry Dalton Maag,
Madefor will replace the legacy typeface to bring Wix's
online-focused design-centric identity to the forefront of the
company's products and services.
"At Wix, we take a lot of pride in our in-house
multidisciplinary design studio, and we noticed the brand was
missing a critical element of design, a custom and
easily-recognizable typeface," said Hagit
Kaufman, Wix VP of Design and Brand. "We set out to create a
bespoke typeface that was distinguishable and represented our brand
values. Most importantly, the typeface needed to work well online,
maintain its character when scaled across large displays, and
support legibility across user interfaces and long-form text. And
of course, it needed to be beautiful! We believe we've created
exactly that with MadeFor."
Wix and Dalton Maag came up with
five initial design concepts, each exploring a slightly different
direction. This process allowed Wix to clarify the typographic
proportions and identify the features that best conveyed Wix's
tone, voice, and core values. The typeface was refined and modified
to ensure adaptability in a variety of display environments. The
character set supports many languages, allowing Wix to speak to its
global customer base in one, unified voice.
Type buffs will note that the MadeFor typeface family is
geometric and minimal, but features characteristics that give it a
distinct personality. For example, 'pipe-bend' terminals seen in
the 'j' and flaring angled terminals seen in the 's' allow for
readers to easily skim a page. The wide proportions of the display
style grab attention and allow the features of the typeface to be
truly appreciated. The text styles are narrower and looser to work
efficiently at small sizes within paragraph text and across Wix's
user interface. The italic styles complete the range of expression
and were designed for content that needs emphasis or simply wants
to feel more playful or personal.
"The collaborative nature of the project allowed us to hone in
on exactly what the Wix Design Team needed and resulted in a
compact typographic toolkit with a subtle, but unique personality,"
said Matt Burvill, Font Developer at
Dalton Maag. "The project benefited
from the dynamics between Dalton
Maag and Wix. The mix of departments, backgrounds, cultures,
and genders allowed for balanced feedback and resulted in a
typeface that truly feels like it was made for all."
The MadeFor final typeface includes three display weights and
three text weights, with each style available in regular, bold, and
extra bold. Each of the text weights also comes with a matching
italic style. The typeface balances modernity and tradition, giving
the brand a fresh tone of voice that will stand the test of
time.
We're proud to introduce Madefor: Madefor online, Madefor
professionals, Madefor creatives, and Madefor you, the latest
evolution in the Wix brand family, and we hope one day, a design
classic type.
For additional information on Wix and their new typeface,
MadeFor, visit Wix.com/typeface/madefor.
About Wix.com Ltd.
Wix is leading the way with a cloud-based development
platform for over 180 million registered users worldwide. Wix was
founded on the belief that the Internet should be accessible to
everyone to develop, create and contribute. Through free and
premium subscriptions, the Wix website builder and complete product
platform empowers millions of businesses, organizations, artists,
and individuals to take their businesses, brands and workflow
online. The Wix Editor, Wix ADI, a highly curated App Market, Ascend by Wix and Corvid by Wix
enable users to build and manage a fully integrated and dynamic
digital presence. Wix's headquarters are in Tel Aviv with offices in Be'er Sheva,
Berlin, Dnipro, Dublin, Kiev,
Los Angeles, Miami, New
York, Phoenix, San Francisco, São Paulo, Tokyo and Vilnius.
Learn more at Wix.com, in our Press Room and our Investor
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for free on Google Play and in the App Store
Media Contact:
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SOURCE Wix.com Ltd.