Telia, Deutsche Telekom, Orange, Telefonica, Vodafone Unveil Eco Rating Scheme for Mobile Phones
By Dominic Chopping
STOCKHOLM--Swedish telecommunications operator Telia Co. said
Tuesday that it has joined forces with Deutsche Telekom AG, Orange,
Telefonica SA and Vodafone Group PLC to launch a new European Eco
Rating labeling scheme to rate the sustainability of mobile
Telia said the initiative was created to provide consistent,
accurate information at the point of retail on the environmental
impact of producing, using, transporting and disposing of
smartphones and feature phones.
A range of new consumer phones from 12 mobile-phone brands will
be assessed by the rating, with others expected to be announced in
the future, it added.
Launch partners include Bullitt Group--home of CAT and Motorola
rugged phones--Doro, HMD Global--home of Nokia phones--Huawei
Technologies Co., MobiWire, Lenovo Group Ltd. and Motorola,
OnePlus, Oppo, Samsung Electronics Co., TCL Technology Group Corp.
and Alcatel, Xiaomi Corp. and ZTE Corp.
Starting from June 2021, the mobile operators will begin to
introduce the Eco Rating at points of sale across 24 countries in
Europe where they are present.
Each mobile-phone handset will be evaluated across 19 different
criteria, culminating in a single Eco Rating score out of 100 for
The Eco Rating label will also highlight five key aspects of
mobile-device sustainability, providing additional information
about durability, repairability, recyclability, climate efficiency
and resource efficiency.
Telia said the rating was developed with technical support from
Spanish economic development, sustainability and environmental
agency Ihobe, and with the participation of device suppliers using
the latest EU guidelines, the United Nations' International
Telecommunication Union, the European Telecommunications Standards
Institute and the International Organization for
The rating will be rolled out in Albania, Austria, Croatia,
Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece,
Hungary, Ireland, Italy, Lithuania, North Macedonia, Montenegro,
Poland, Portugal, Romania, Slovakia, Spain, Sweden, Turkey and the
Write to Dominic Chopping at firstname.lastname@example.org
(END) Dow Jones Newswires
May 25, 2021 06:16 ET (10:16 GMT)
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