Veritone Adds New Capabilities to Its AI-Enabled Campaign Analytics and Attribution Applications
December 02 2020 - 7:30AM
Business Wire
Major enhancements to Veritone Discovery and
Attribute further expand advanced media search functionalities,
advertising performance reporting and visualization, arming
broadcasters with new tools to help drive revenue
Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first
operating system for artificial intelligence, aiWARE™, today
announced significant enhancements to its campaign analytics and
attribution applications, Veritone Discovery and Veritone
Attribute, benefiting both existing and new broadcast customers.
The aiWARE applications currently power nearly 1,500 stations
globally with seamless metadata automation, content tracking and
enterprise-level advertising attribution, enabling advanced media
search, enhanced workflows and advanced campaign measurement.
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the full release here:
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New capabilities to Veritone Discovery
and Attribute further expand advanced media search functionalities,
advertising performance reporting and visualization, arming
broadcasters with new tools to help drive revenue. (Graphic:
Business Wire)
“We are excited to share our latest additions to our key
AI-powered applications with our existing customer base as well as
new customers and partners,” said Ryan Steelberg, President of
Veritone. “Our already comprehensive campaign search and analytics
applications keep evolving as we work closely with our customers to
continuously identify opportunities to help automate their
processes. Further, we’re improving the interface to make it easier
and more intuitive to deliver actionable intelligence that helps
drive ad revenue and advertiser satisfaction.”
Veritone Discovery, an AI-powered campaign search and analysis
application, is designed to provide in-depth visibility into
content performance, including advertisements. Veritone has
recently updated the tool to include several new enhancements,
including:
- Earned Media Monitoring via a new “watchlist
mode” that programmatically identifies and differentiates
scheduled campaign spots from sponsorships and in-content mentions.
This enables broadcasters to easily track and take credit for the
added value they deliver in campaigns.
- Expanded Nielsen Data enabling subscribing
stations to use the most current monthly currency and the ability
to select which currency/books to quantify campaign performance
against.
- New Reporting Customization that allows for campaign
results to be distinctively classified and summarized based on
campaign components (earned media, paid v. bonus, etc.). These
custom labels are now applied to updated analytics charts and
graphs for improved insights.
- Updated and Improved AI Models that provide for
increased accuracy and precision of key words and phrases, as well
as expanded support for foreign languages.
“Over the past three years, using Discovery has proven to be a
game changer for our radio business,” said Paul Blake, vice
president and director of sales at Beasley Media Group
Philadelphia. “We originally selected Veritone for its innovation,
agility and collaboration. The team is incessantly dedicated to
evolving their applications to benefit all of our customers, which
is incredibly valuable.”
Veritone Attribute, a leading AI-enabled broadcast attribution
application, correlates broadcast advertising placements of all
formats –– including pre-produced spots, organic mentions and live
reads –– with website interaction data in near real-time. New
enhancements to the solution include:
- Enhanced enterprise management and user-centric
workflows including seamless station switching, simplified
advertiser and campaign set-up, and white-labeled emails.
- Introduction of User Permissioning, Grouping and
Sharing, including the implementation of user management, sales
team collaboration and access controls, as well as new peer-to-peer
sharing functionalities.
- Traffic Channel Filtering, enabling users to measure
web-traffic channels that are attributable to the broadcast
campaign.
- Intelligent analytics, which include multi-dimensional
charts and responsive data views, as well as improved analytics
capabilities that makes information easier to digest and
present.
- Improved Administration configurability with complete
representation of all users by role type and team grouping, as well
as organization controls to establish time zone preference and
enhanced flexibility to map data to power dashboards.
- Creative Name mapping enables Administrators to easily
view and understand how its broadcast metadata applies to Attribute
in order to reveal unique creative performance.
For more information on Veritone Discovery, please visit:
https://www.veritone.com/applications/essentials. To learn more
about Veritone Attribute, please visit:
https://www.veritone.com/applications/attribute.
About Veritone
Veritone (NASDAQ: VERI) is a leading provider of artificial
intelligence (AI) technology and solutions. The company’s
proprietary operating system, aiWARE™, powers a diverse set of AI
applications and intelligent process automation solutions that are
transforming both commercial and government organizations. aiWARE
orchestrates an expanding ecosystem of machine learning models to
transform audio, video, and other data sources into actionable
intelligence. The company’s AI developer tools enable its customers
and partners to easily develop and deploy custom applications that
leverage the power of AI to dramatically improve operational
efficiency and unlock untapped opportunities. Veritone is
headquartered in Costa Mesa, California, and has offices in Denver,
London, New York and San Diego. To learn more, visit
Veritone.com.
Safe Harbor Statement
This news release contains forward-looking statements, including
without limitation statements regarding the enhancements to the
company’s Veritone Discovery and Veritone Attribute applications
and the expected benefits to its customers. Without limiting the
generality of the foregoing, words such as “may,” “will,” “expect,”
“believe,” “anticipate,” “intend,” “could,” “estimate” or
“continue” or the negative or other variations thereof or
comparable terminology are intended to identify forward-looking
statements. In addition, any statements that refer to expectations,
projections or other characterizations of future events or
circumstances are forward-looking statements. Assumptions relating
to the foregoing involve judgments and risks with respect to
various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
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version on businesswire.com: https://www.businesswire.com/news/home/20201202005255/en/
Allison Zullo Walker Sands, for Veritone
veritone@walkersands.com 330-554-5965
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