FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      
1. Name and Address of Reporting Person * Zemetra Michael Leonard 2. Issuer Name and Ticker or Trading Symbol Veritone, Inc. [ VERI ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable)_____ Director                    _____ 10% Owner
__X__ Officer (give title below)    _____ Other (specify below)
EVP, CFO & Treasurer
(Last)         (First)         (Middle)
C/O VERITONE, INC., 575 ANTON BOULEVARD, SUITE 100
3. Date of Earliest Transaction (MM/DD/YYYY)
10/8/2020
(Street)
COSTA MESA, CA 92626
(City)       (State)       (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)
 
6. Individual or Joint/Group Filing (Check Applicable Line) _X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock  10/8/2020    A    40000 (1) A $0  41900  D   

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy)  $11.10  10/8/2020    A     60000       (2) 10/8/2030  Common Stock  60000  $0  60000  D   
Stock Option (right to buy)  $11.10  10/8/2020    A     120000       (3) 10/8/2030  Common Stock  120000  $0  120000  D   

Explanation of Responses:
(1)  Consists of restricted stock units representing the right to receive upon vesting a total of 40,000 shares of the issuer's common stock. 50% of such restricted stock units will vest on the first anniversary of the grant date, and the remaining 50% will vest in four equal quarterly installments over the next 12-month period thereafter, subject to the continuous service of reporting person with the issuer.
(2)  25% of the shares subject to the option will vest on the first anniversary of the grant date, and 1/36th of the remaining shares subject to the option will vest in monthly installments thereafter, subject to the continuous service of reporting person with the issuer.
(3)  Stock option will become exercisable in three equal tranches based on the achievement of stock price goals for the common stock of the issuer of $17.50 per share, $22.50 per share and $27.50 per share, respectively, subject to the continuous service of reporting person with the issuer.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Zemetra Michael Leonard
C/O VERITONE, INC.
575 ANTON BOULEVARD, SUITE 100
COSTA MESA, CA 92626


EVP, CFO & Treasurer

Signatures
/s/Jeffrey B. Coyne, as attorney-in-fact for reporting person 10/13/2020
**Signature of Reporting Person Date