FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Ross Paul
2. Issuer Name and Ticker or Trading Symbol

Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                    _____ 10% Owner
__X__ Officer (give title below)    _____ Other (specify below)
Chief Financial Officer
(Last)          (First)          (Middle)

C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET
3. Date of Earliest Transaction (MM/DD/YYYY)

12/3/2019
(Street)

VENTURA, CA 93001
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 12/3/2019  C  905 A$0.00 31136 D  
Class A Common Stock 12/3/2019  S(1)  905 D$234.19 30231 D  
Class A Common Stock 12/3/2019  M  902 A$30.15 31133 D  
Class A Common Stock 12/3/2019  S(1)  902 D$234.19 30231 D  
Class A Common Stock 12/3/2019  M  875 A$48.00 31106 D  
Class A Common Stock 12/3/2019  S(1)  875 D$234.19 30231 D  
Class A Common Stock 12/3/2019  M  365 A$142.45 30596 D  
Class A Common Stock 12/3/2019  S(1)  365 D$234.19 30231 D  
Class A Common Stock 12/3/2019  S(1)  6300 D$234.19 23931 D  
Class A Common Stock 12/4/2019  S  457 D$239.86 23474 D  

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security3. Trans. Date3A. Deemed Execution Date, if any4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (Right to Buy) $3.36 12/3/2019  M     905   (2)12/8/2025 Class B Common Stock 905 $0.00 946 D  
Class B Common Stock $0.00 12/3/2019  M   905     (3) (3)Class A Common Stock 905 $0.00 905 D  
Class B Common Stock $0.00 12/3/2019  C     905   (3) (3)Class A Common Stock 905 $0.00 0 D  
Employee Stock Option (Right to Buy) $30.15 12/3/2019  M     902   (4)12/22/2026 Class A Common Stock 902 $0.00 10828 D  
Employee Stock Option (Right to Buy) $48.00 12/3/2019  M     875   (5)12/1/2027 Class A Common Stock 875 $0.00 21012 D  
Employee Stock Option (Right to Buy) $142.45 12/3/2019  M     365   (6)12/1/2028 Class A Common Stock 365 $0.00 13155 D  

Explanation of Responses:
(1) The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
(2) The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
(3) Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
(4) The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
(5) The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
(6) The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director10% OwnerOfficerOther
Ross Paul
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
VENTURA, CA 93001


Chief Financial Officer

Signatures
/s/ Vivian Yang, Attorney-In-Fact for Paul E. Ross12/5/2019
**Signature of Reporting PersonDate

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