The Trade Desk Appoints Jonathan Carson as Chief Revenue Officer
May 21 2019 - 12:30PM
Business Wire
Experienced Digital Media Executive to
Accelerate Company’s Global Business Development
Global advertising technology leader, The Trade Desk (Nasdaq:
TTD), is pleased to announce the appointment of Jonathan Carson as
the company’s first Chief Revenue Officer. Based in the New York
office, Carson is focused on driving the company’s revenue
generation and new client acquisition strategy. In this new role,
Carson is responsible for scaling The Trade Desk’s business
development organization to continue the company’s rapid global
growth.
Carson brings more than 20 years’ experience in the digital
media industry, with executive leadership roles in fast-growth
environments both in the U.S. and globally. Prior to joining The
Trade Desk, he served as the Chief Revenue Officer of Vevo, where
he oversaw Vevo’s global sales and marketing functions. Previously,
Carson was CEO of Digital for The Nielsen Company, where he led
Nielsen’s digital and mobile strategy and operations across more
than 70 countries. Carson joined Nielsen when they acquired the
social media analytics company, BuzzMetrics, which he co-founded
and led as CEO.
“We are thrilled to add Jonathan’s deep experience in digital
media to our executive leadership team as we continue our rapid
growth,” said Jeff Green, Founder and CEO of The Trade Desk.
“Jonathan’s focus on revenue generation and client acquisition will
help us continue to gain share in the global digital advertising
market, including new channels such as Connected TV, and massive
emerging consumer markets, such as China.”
“I am delighted to join The Trade Desk’s executive team at this
exciting time,” said Jonathan Carson, Chief Revenue Officer of The
Trade Desk. “I look forward to working with Jeff and the global
leadership team to build on the company’s position as the leading
independent, objective ad-buying platform and to help grow our
customer base amongst the world’s leading marketers and
agencies.”
Carson will report directly to CEO and Founder, Jeff Green.
About The Trade Desk
The Trade Desk™ is a technology company that empowers
buyers of advertising. Through its self-service, cloud-based
platform, ad buyers can create, manage, and optimize digital
advertising campaigns across ad formats and devices. Integrations
with major data, inventory, and publisher partners ensure maximum
reach and decisioning capabilities, and enterprise APIs enable
custom development on top of the platform. Headquartered in
Ventura, CA, The Trade Desk has offices across North America,
Europe, and Asia Pacific. To learn more,
visit thetradedesk.com or follow us
on Facebook, Twitter, LinkedIn and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20190521005682/en/
Patrick WentlingCommunications and PR ManagerThe Trade
DeskPR@TheTradeDesk.com
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