SANTA MONICA, Calif.,
May 4, 2021 /PRNewswire/
-- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and
transparent online destination to buy a car, today announced the
launch of a pilot program with digital sales platform,
Roadster. For the first time, consumers using TrueCar will now be
able to finalize their car buying deals digitally through an API
that integrates directly into Roadster's back-end software. This
capability is currently available at over 650 dealers that work
with both TrueCar and Roadster.
TrueCar's experience is flexible and aims to enable consumers to
have as much or as little of their car buying experience online as
they prefer. Consumers can research and find the right car online,
and get real pricing on an actual vehicle. They can also get a cash
offer on their trade-in to put toward their new vehicle. With this
program, consumers can now extend the car buying experience even
further online by completing their deal terms digitally through the
integration with Roadster.
"The ability to finalize the terms of a car deal online is
critical to creating a great retail experience," said Mike Darrow, President & CEO of TrueCar.
"Through our pilot program with Roadster, TrueCar consumers at
select dealerships now have the ability to build real car deals
digitally, including finance terms."
The TrueCar and Roadster program marks the first step in
TrueCar's journey to leverage data exchanges and technology
integrations with digital retailing providers such as Roadster to
improve the car buying experience. This approach modernizes data
exchanges via API integrations built by partners like Roadster as
opposed to limited legacy email methods currently being utilized.
This enhancement addresses pain points for both consumers and
dealers that make car buying easier, removing unnecessary friction
between buyers and sellers.
Consumers who use the TrueCar and Roadster integration can now
pick up on the dealer's Express Storefront right where they left
off on TrueCar, without having to repeat any steps. The consumer
will see the same vehicle price, qualifying incentives, and lease /
finance deal terms that they configured and were presented on
TrueCar (subject to validation of the information provided by the
consumer). For dealers, this ensures they not only have all the
pertinent deal structure inputs from the consumer, but also makes
the process even more efficient by passing the information directly
into the dealer's Roadster Admin sales tool for easy follow up.
"Consumers want their car buying experience to be as easy as
anything else," said Andy Moss, CEO
of Roadster. "Through the development and use of robust retail
APIs, like the one we are implementing here, we will now be able to
create a seamless car buying experience for marketplaces like
TrueCar. We are proud to work alongside such great partners like
TrueCar to offer a modern end-to-end car buying solution that
consumers have been waiting for."
How it works:
- Once a car buyer has built and personalized their deal on a
vehicle on TrueCar, they have the option to enter into
participating dealers' "Express Store" powered by Roadster, to
finalize the terms of their deal.
- All the vehicle deal-building work configured by the TrueCar
shopper is carried over from TrueCar into the "Roadster Admin" for
easy follow-up. The dealer no longer has to cross-reference or ask
customers questions they've already answered on TrueCar. This puts
customers and dealers on the same page, reducing friction.
- The consumer can finalize their deal terms with the dealer
either online or offline.
TrueCar is a leading automotive digital
marketplace that enables car buyers to connect to our nationwide
network of Certified Dealers. We are building the industry's most
personalized and efficient car buying experience as we seek to
bring more of the purchasing process online. Consumers who visit
our marketplace will find a suite of vehicle discovery tools, price
ratings, and market context on new and used cars -- all with a
clear view of what's a great deal. When they are ready, TrueCar
will enable them to connect with a local Certified Dealer who
shares in our belief that truth, transparency, and fairness are the
foundation of a great car buying experience. As part of our
marketplace, TrueCar powers car-buying programs for over 250
leading brands, including AARP, Sam's Club, and American Express.
Nearly half of all new-car buyers engage with TrueCar powered
sites, where they buy smarter and drive happier. TrueCar is
headquartered in Santa Monica,
California, with an office in Austin, Texas.
For more information, please visit www.truecar.com, and follow
us on Facebook or Twitter. TrueCar media line: +1-844-469-8442 (US
toll-free) | Email: email@example.com
Roadster is the auto industry's
leading digital sales platform, modernizing the way customers buy
cars and the way dealers sell them. Its flagship Express Storefront
product comes with everything that's needed to transact both online
and in the showroom, creating one seamless Omnichannel experience
for all. Express Storefront is powered by hundreds of data sources
to enable customers to configure near penny-perfect deals that
factor in incentives, trade-ins, service plans and accessories. It
also features the tools and insights dealers need to engage
customers and guide them to complete their purchase online, or
seamlessly continue it in store. As a result, dealers who use
Express Storefront report 2x more engagement, 70% more sales
efficiency and 2x higher customer satisfaction than the industry
average. Roadster was founded in 2014 and is headquartered in
San Francisco. For more
information, please visit www.Roadster.com
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SOURCE TrueCar, Inc.