TrueCar Earns “Top Rated” DrivingSales Dealer Satisfaction Award
February 15 2020 - 11:00AM
TrueCar, the most efficient and transparent online destination to
find a car, today announced that it has received the “Top Rated”
New Car Leads Award for New Car Inventory Solutions in the tenth
annual DrivingSales Dealer Satisfaction Awards. For the second year
in a row, TrueCar received the top dealer satisfaction ranking in
the New Car Leads category, as determined by the thousands of auto
dealers who are part of the DrivingSales.com community.
The awards will be presented at a special event in conjunction
with the 2020 National Automobile Dealers Association (NADA)
Convention & Expo in Las Vegas, Nevada on February 15,
2020.
“We are very excited to be recognized directly by the dealer
community for the quality of our new car introductions,” said Mike
Darrow, Interim CEO and President of TrueCar. “We know that driving
quality introductions is more critical than ever before to our
dealer partners and that attribution is top of mind for all
dealers. What sets TrueCar apart is our closed loop attribution
model that takes out the guesswork and assumptions, allowing our
dealer partners to easily identify the return on their spend with
us.”
TrueCar continues to further differentiate itself in the
automotive retail marketplace with its robust affinity partner
network of more than 250 leading brands. Through the TrueCar
platform, nearly 70% of shoppers who submit their information to
connect with a TrueCar Certified Dealer and purchase their vehicle,
do so within a week. Additionally, used vehicle introductions are
on the rise through the TrueCar platform, with significant growth
and 80% of used buyer’s purchasing within a week.
TrueCar’s recently launched new experience and branding will be
on display at the 2020 National Automobile Dealers Association. The
new branding and experience are aimed at enabling more
purchase-ready consumers to connect with TrueCar’s dealer partners.
Some of the new features include custom introductions, which
provides consumers choice in how many Certified Dealers they engage
with for upfront price offers, improving customer satisfaction and
further increasing the productivity of introductions through the
platform. Additionally, TrueCar has introduced new vehicle
discovery tools and an enhanced used car experience. The updated
shopping experience is complemented by a new brand identity and
creative, rolled out in a national advertising campaign targeting
more women and millennials.
“TrueCar has been rapidly innovating to add new product
offerings and enhancements over the last year including our new
consumer experience, TrueCar Reach, TrueCar Sponsored Listings and
TrueCar Trade,” added Darrow. “Through our exciting rebrand, we are
confident that TrueCar will continue to be a trusted resource for
consumers and a valuable partner for our network dealers as we
continue to introduce ways to expose their inventory to our users
and deliver high quality introductions to them.”
“We congratulate TrueCar on receiving the ‘Top Rated’ New Car
Leads Award, an accolade we consider to be one of our industry’s
most important because it comes directly from dealers,” said
DrivingSales CEO and Founder Jared Hamilton. “In our tenth year of
presenting these awards, we feel especially proud that DrivingSales
Vendor Ratings continues to help dealers make smart and informed
decisions through thousands of peer reviews that lead them to
outstanding service providers such as TrueCar. We’re thrilled
TrueCar has been recognized as one of the best by the people to
whom their services count the most: the dealer community.”
The DrivingSales Dealer Satisfaction Awards measure dealer
satisfaction with vendor products and services, and are based on
cumulative ratings tallied and verified over the calendar year
(January – December) at
https://www.drivingsales.com/vendor-ratings. DrivingSales Vendor
Ratings is the industry’s only neutral, comprehensive vendor rating
forum featuring real-time peer reviews and honest competitor
comparisons, and provides dealerships with important information
from actual customers who have hands-on experience using vendor
products / solutions in their stores. DrivingSales has a dedicated
team that goes through each review and confirms that it was left by
an actual dealership employee.
Full award results are available online at
http://events.drivingsales.com/dealer-satisfaction-awards/.
About TrueCarTrueCar, Inc. is a leading automotive digital
marketplace that enables car buyers to connect to our network of
16,500 Certified Dealers. We are building the industry's most
personalized and efficient car buying experience as we seek to
bring more of the purchasing process online. Consumers who visit
our marketplace will find a suite of vehicle discovery tools, price
ratings and market context on new and used cars -- all with a clear
view of what's a great deal. When they are
ready, TrueCar will enable them to connect with a local
Certified Dealer who shares in our belief that truth, transparency
and fairness are the foundation of a great car buying experience.
As part of our marketplace, TrueCar powers car-buying
programs for over 250 leading brands, including USAA, Sam’s Club,
and American Express. Nearly half of all new-car buyers engage
with TrueCar powered sites, where they buy smarter and
drive happier. TrueCar is headquartered in Santa
Monica, California, with offices in Austin,
Texas and Boston, Massachusetts.
For more information, please visit www.truecar.com, and
follow us on Facebook or Twitter. TrueCar media
line: +1-844-469-8442 (US toll-free) |
Email: pr@truecar.com
About DrivingSales DrivingSales is a professional network
serving the auto industry with dealer-driven news and information,
online training, and performance data, all to enable dealers to
make critical business decisions at their dealerships.
DrivingSales’ mission is to connect progressive dealership
professionals to the people and information they need to maximize
their success. Founded by a third-generation car dealer, and opened
up to the industry in 2008, today DrivingSales has registered users
in over 50% of new car dealerships in the US and is active in
several other countries around the globe. To learn more about the
DrivingSales community, training or performance analytics visit
DrivingSales.com, hcm.drivingsales.com and DrivingSalesData.com
TrueCar PR Contact
Shadee Malekafzali
shadee@truecar.com
424-258-8694
DrivingSales Media Relations
Brinley Nielsen, DrivingSales
brinley@drivingsales.com
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