Kroger and TrueCar Partner to Launch Kroger Auto Buying Program
November 06 2019 - 9:00AM
The Kroger Co., America’s largest grocery retailer, serving over 11
million customers daily, is partnering with TrueCar, the leader in
automotive pricing transparency, to power its new Auto Buying
Program. The new Kroger Auto Buying Program powered by TrueCar
provides comprehensive price context as well as upfront guaranteed
savings off the manufacturer’s suggested retail price (MSRP) on new
vehicles, and discounts on used vehicles.**
Kroger customers will have access to more than 16,500 TrueCar
Certified Dealers. They will be able to see what others in their
area paid for the new car they want based on recent vehicle
transactions, and will be able to access machine-learning powered
price ratings on used vehicle listings. These data and tools will
empower Kroger customers to assess price competitiveness on their
next vehicle purchase.
This program will be open to Kroger customers who shop at stores
within Kroger, Dillons, King Soopers, Fred Meyers, QFC – Quality
Food Centers, Ralphs and Smith’s. As an additional benefit,
customers who purchase a vehicle through the Kroger Auto Buying
Program will be rewarded with a free Fuel VIP membership. This will
allow shoppers to earn 1 extra fuel point for nearly every 1 dollar
spent, doubling the money that they can save at the pump.
“We are thrilled to announce our partnership with Kroger. As the
largest grocery retailer in the country, it’s a wonderful
opportunity for TrueCar to provide Kroger customers with an
additional benefit that helps make their vehicle shopping
experience more efficient and empowers them with price confidence,”
said Mike Darrow, CEO & President at TrueCar.
Member benefits on new cars
- See what others recently paid for the same vehicle of interest
in a local area
- Save on average over $3,400 off MSRP*
- Get real pricing on actual inventory on the dealer’s lot
- Access to TrueCar’s Certified Dealer Network, which includes
more than 16,500 dealers nationwide
- Complimentary Fuel VIP membership (normally a $40 annual fee)
with purchase
Member benefits on used cars
- Save hundreds off list price with member discounts**
- Choose from more than 1,000,000 used vehicles for sale
nationwide
- Access to vehicle condition summaries
- Complimentary Fuel VIP membership (normally a $40 annual fee)
with purchase
About The Kroger Co. At The Kroger Co.
(NYSE: KR), we are dedicated to our Purpose: to Feed the Human
Spirit™. We are nearly half a million associates who serve over 11
million customers daily through a seamless digital shopping
experience and 2,759 retail food stores under a variety
of banner names, serving America through food inspiration and
uplift, and creating #ZeroHungerZeroWaste communities by 2025. To
learn more about us, visit our newsroom and investor
relations site.
About TrueCar TrueCar, Inc. (NASDAQ: TRUE)
is a digital automotive marketplace that provides comprehensive
pricing transparency about what other people paid for their cars
and enables consumers to engage with TrueCar Certified Dealers who
are committed to providing a superior purchase
experience. TrueCar operates its own branded site and its
nationwide network of more than 16,500 Certified Dealers, and also
powers car-buying programs for some of the largest U.S. membership
and service organizations, including USAA, AARP, American
Express, AAA and Sam's Club. Nearly half of all new car buyers
engage with the TrueCar network during their purchasing
process. TrueCar is headquartered in Santa Monica,
California, with an office in Austin, Texas.
* Between 1/1/18 and 12/31/18, the average savings off MSRP
experienced by consumers who connected with a TrueCar Certified
Dealer through a TrueCar-powered auto buying program and who were
identified as buying a new vehicle from that Certified Dealer was
$3,402. Your actual savings may vary based on multiple factors,
including the vehicle you select, region, dealer, and applicable
vehicle-specific manufacturer incentives, which are subject to
change. The MSRP is determined by the manufacturer and may not
reflect the price at which vehicles are generally sold in the
dealer’s trade area, as many vehicles are sold below MSRP. Each
dealer sets its own pricing.
**Used car discounts not available in all states.
TrueCar PR Contact
Shadee Malekafzali
Shadee@truecar.com
TrueCar (NASDAQ:TRUE)
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