NEEDHAM, Mass., July 20, 2021 /PRNewswire/
-- Tripadvisor®, the world's largest travel
guidance platform*, announced today four new connectivity
partnerships with some of the world's leading hotel technology
providers - SiteMinder, Roiback, Derbysoft and WebHotelier -
enabling thousands of hotels to participate in Tripadvisor Plus for
the first time.
Tripadvisor Plus is a new annual subscription that offers
members endless travel savings, perks and VIP services. For hotels,
it provides an innovative new way to fill beds and attract a new,
high-spend customer audience. Participating properties receive
enhanced visibility and special badging on Tripadvisor to attract
Tripadvisor Plus members, as well as full access to all of the
customer information from each Tripadvisor Plus reservation so they
can build relationships with those guests after their stay.
Previously, individual hotels were only able to connect to
Tripadvisor Plus via select global distribution system (GDS)
providers. Now, hotels using technology provided by SiteMinder,
Roiback, WebHotelier and DerbySoft are able to participate in
Tripadvisor Plus as well. Additional connectivity partnerships are
expected later in the year.
"Since we launched Tripadvisor Plus earlier this year, we've
heard from hoteliers who were very eager to join the program but
weren't able to do so easily based on the connectivity solutions we
had in place while the program was in beta. Working directly with
some of the biggest connectivity partners in the world will fix
that for thousands of hotels," said Daniel
Mitchell, vice president, Tripadvisor Plus supply, "We have
been able to solve for this so quickly by using a lot of the
existing technology infrastructure we already had in place,
including the technology used to power Instant Booking. And we're
not stopping there. We expect more connectivity partners to come on
board soon as we continue to grow both Tripadvisor Plus membership
and supply."
"Tripadvisor has long played a significant role in the upper
funnel for hotel reservations and, for hoteliers, this is an
exciting evolution that allows them to tap further into the mass
visibility and traffic that the Tripadvisor brand uniquely
receives. Tripadvisor Plus will ultimately bring hoteliers another
step closer to their guests, earlier in their booking journey – a
capability that we at SiteMinder are pleased to support," said
James Bishop, senior director,
global ecosystem, SiteMinder, "Through our long-standing
partnership with Tripadvisor, hotel customers of SiteMinder can now
not only participate more easily in the Tripadvisor Plus program,
but gain more reservations and revenue at this critical time by
reducing their costs."
Today's announcement follows the news that three hotel groups -
Barceló Hotel Group (BHG), Millennium Hotels and Resorts (MHR) and
Pestana Hotel Group - have become the first hotel chains to connect
their portfolios directly to Tripadvisor Plus at the corporate
group level. Over the coming weeks, select properties from each of
the three chains will be automatically enrolled into the program,
enabling Tripadvisor Plus members to book stays there at special
room rates and with access to additional complimentary guest perks
such as welcome gifts, dining and spa credits and late
check-out.
About The Connectivity Partners
SiteMinder is the world's largest open hotel commerce platform,
used by 35,000 hotels globally to generate more than 100 million
reservations each year, through both direct and indirect revenue
streams.
Roiback provides exceptional direct booking engine technology
and digital marketing services to large hotel chains and
independent hotels. Roiback serves over 2,000 hotels in over 50
countries, and has been recognized for five years in a row as
"Europe's leading hotel Booking
solutions provider" at the prestigious World Travel Awards.
WebHotelier is one of the world's leading booking engine
platforms, optimized for conversion, safety and user experience,
and is the official booking engine for more than 7,300 properties
in over 40 countries.
Marketing Services by DerbySoft is a DerbySoft company
specializing in digital marketing services, using intelligent
technologies to help hotels optimize their budget, audience,
channels and results. The company has offices in six countries
around the world and is a proud partner of the top ten hotel
groups, all the leading third-party Central Reservation Systems,
Marketing Agencies and hundreds of regional hotel chains of all
sizes throughout Europe,
China and North America.
For more information on how hotels can join Tripadvisor Plus,
please visit: https://www.tripadvisor.com/business/plus.
Notes to editor
*Source: SimilarWeb, unique users de-duplicated monthly,
March 2021
About Tripadvisor
Tripadvisor, the world's largest
travel guidance platform*, helps hundreds of millions of people
each month** become better travelers, from planning to booking to
taking a trip. Travelers across the globe use the Tripadvisor site
and app to discover where to stay, what to do and where to eat
based on guidance from those who have been there before. With more
than 887 million reviews and opinions of nearly 8 million
businesses, travelers turn to Tripadvisor to find deals on
accommodations, book experiences, reserve tables at delicious
restaurants and discover great places nearby. As a travel guidance
company available in 43 markets and 22 languages, Tripadvisor makes
planning easy no matter the trip type. The subsidiaries of
Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of
online travel brands and businesses, operating under various
websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com,
www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk,
www.housetrip.com, www.jetsetter.com, www.niumba.com,
www.seatguru.com, www.singleplatform.com,
www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly,
March 2021
**Source: Tripadvisor internal log files
TRIP-G
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SOURCE Tripadvisor