NEEDHAM, Mass. and PARSIPPANY, N.J., March
24, 2021 /PRNewswire/ -- Tripadvisor®, the world's
largest travel guidance platform, and Reckitt, the makers of Lysol
announce today a new partnership initiative aiming to help the
nearly 8 million tourism and hospitality businesses listed on
Tripadvisor prepare for the post-pandemic travel surge and help
rebuild traveler confidence in the disinfection of these
businesses.
As a result of the pandemic, cleanliness has become one of the
highest concerns for consumers.* Nearly two-thirds (64%) of US
travelers stated that businesses having measures in place, such as
enhanced cleaning, is now more important to them when making travel
decisions, compared to the trips they took before the pandemic.
The companies have come together to merge Tripadvisor's trust,
authority and scale in the travel space, with Lysol's
industry-leading, 100-plus years of germ-kill expertise and
innovation**, to educate businesses while supporting the recovery
of the travel industry.
"Throughout this pandemic, our research has shown that the
safety and cleanliness is a critical factor for consumers as they
get back to dining and traveling," said Christine Maguire, GM/VP Global Media Business
at Tripadvisor. "By evangelizing this consumer insight to our
trusted partners like Lysol, we hoped to support millions of travel
and hospitality businesses looking for guidance. We will connect
business owners to Lysol's expertise and valued advice - in turn
educating business on how to minimize the risk of exposure to
COVID-19 and at the same time, helping our consumers feel safe to
travel and dine out again."
The key components of this partnership include the creation and
dissemination of science-backed industry advice designed to educate
accommodation providers and restaurants on best practices within
their environments, as well as the distribution of specially
designed Lysol Disinfection and Sanitization Kits via an e-commerce
portal.
"We share a common vision with Tripadvisor – to educate and
inform businesses on advanced disinfection protocols that will help
renew traveler confidence. Lysol and Tripadvisor are both committed
to supporting business owners and travelers through these
challenging times which is why we're delighted to announce this new
partnership," said E. Yuri Hermida,
Executive Vice President of North America Hygiene for Reckitt.
Leveraging Tripadvisor's network of business owners, Tripadvisor
will promote the Lysol Disinfection and Sanitization Kits to
businesses who need them the most. There are five different types
of Lysol Disinfection and Sanitization Kits available designed to
meet a variety of business and consumer needs – Restroom Rescue,
Disinfect & Protect, Germ Busters, Lysol on the Go Starter
Pack, and Lysol on the Go Large Pack. Some of the products
included in these kits include, for example, Lysol Disinfecting
Spray, Lysol Wipes, and Professional Lysol - Advanced Deep Clean
All Purpose Cleaner.
A dedicated page has been created to sell the Lysol Disinfection
and Sanitization Kits and to share educational materials on how
businesses can use these newly created kits. Business owners
can click here to obtain Lysol kits.
This new disinfectant initiative with Reckitt and Lysol follows
in the footsteps of Travel Safe, a platform launched by
Tripadvisor last June that makes it easier for travelers to find
important health and safety information about hotels, restaurants
and experience providers open for business during the pandemic.
The new Lysol partnership will be rolled out immediately in the
U.S., with plans for it to be extended globally in the coming
months.
Notes to Editor
*Source: Tripadvisor Consumer Sentiment Survey, based on data
drawn from an online survey of 400 US consumers, in partnership
with Qualtrics, conducted between 02.22.21-03.04.21.
** According to Reckitt's knowledge and published scientific
evidence, Reckitt is highly confident that its actives/formulated
products will continue to be effective against mutated strains of
the SARS- CoV-2 virus.
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*,
helps hundreds of millions of people each month** become better
travelers, from planning to booking to taking a trip. Travelers
across the globe use the Tripadvisor site and app to discover where
to stay, what to do and where to eat based on guidance from those
who have been there before. With more than 884 million reviews and
opinions of nearly 8 million businesses, travelers turn to
Tripadvisor to find deals on accommodations, book experiences,
reserve tables at delicious restaurants and discover great places
nearby. As a travel guidance company available in 49 markets and 28
languages, Tripadvisor makes planning easy no matter the trip
type.
The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and
operate a portfolio of online travel brands and businesses,
operating under various websites and apps, including the following
websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com,
www.thefork.com (including www.lafourchette.com,
www.eltenedor.com, www.bookatable.co.uk, and www.delinski.com),
www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com,
www.jetsetter.com, www.niumba.com, www.seatguru.com,
www.singleplatform.com, www.vacationhomerentals.com, and
www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly,
December 2020
** Source: Tripadvisor internal log file
About Reckitt
Reckitt* is driven by its purpose to protect, heal and nurture
in a relentless pursuit of a cleaner, healthier world. We fight to
make access to the highest-quality hygiene, wellness and
nourishment a right, not a privilege, for everyone.
Reckitt is proud to have a stable of trusted household brands
found in households in more than 190 countries. These include
Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex,
Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang,
Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20
million Reckitt products a day are bought by consumers
globally.
Reckitt's passion to put consumers and people first, to seek out
new opportunities, to strive for excellence in all that we do, and
to build shared success with all our partners, while doing the
right thing, always is what guides the work of our 40,000+ diverse
and talented colleagues worldwide.
For more information visit www.rb.com/us
*Reckitt is the trading name of the Reckitt Benckiser group of
companies
TRIP-G
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SOURCE Tripadvisor