NEEDHAM, Mass., Oct. 27, 2020 /PRNewswire/ -- Tripadvisor,
the world's largest travel platform, today announced the launch of
two new technology solutions for hotels – Spotlight and Reputation
Pro – to help hospitality businesses rebuild traveler confidence,
attract new customers and make smart, data-driven decisions to
increase profitability during these unprecedented
times.
Combining the latest technology and software with Tripadvisor's
unrivalled reach and scale, both Spotlight and Reputation Pro offer
something new to the market, empowering hospitality businesses with
the tools they need to increase customer confidence in their brand,
forecast demand and set the most profitable nightly rates.
The combined launch signals Tripadvisor's increased focus on
delivering best-in-class technology solutions that will help the
hospitality industry recover in the wake of the COVID-19 pandemic,
following the launch of popular free tools such as Travel Safe and
Contactless Menus and the global rollout of Menu Connect earlier
this year.
"Since the start of the pandemic, we've increased our focus on
making the business of hospitality easier for hoteliers. Now more
than ever, they need actionable insights and easy-to-use tools that
help build their brand and maximize their profitability, all while
saving them time," said Martin
Verdon-Roe, general manager of hospitality solutions at
Tripadvisor. "The launch of Spotlight and Reputation Pro, alongside
our existing Business Advantage and Sponsored Placements solutions,
marks a huge step forward in our efforts to help hoteliers navigate
the pandemic in the short term and position their business for a
return to profitable growth in the long term."
Maximize RevPAR with smarter revenue and distribution
decisions
With travel trends and market demand changing rapidly as the
world adjusts to COVID-19, hoteliers can no longer rely only on
historical data to forecast demand and set competitive nightly
rates.
Built in partnership with OTA Insight, the market leader in data
intelligence for the hospitality industry, Spotlight
combines Tripadvisor's unmatched reach and insight into where
travelers are searching for rooms with other important travel data
to provide forward-looking, actionable data, enabling hoteliers to
anticipate future demand, ensure their property is priced
competitively, and monitor parity issues across their distribution
channels.
Spotlight subscribers will benefit from two brand new
Tripadvisor capabilities – Rate Spotlight and Market Spotlight –
aimed at ensuring they stay one step ahead of the competition.
With Rate Spotlight, hoteliers can:
- Compare nightly rates to the competition on one dashboard
across room types and length of stay
- Adjust rates based on the most accurate, real-time
intelligence
- Drill into nightly rates by market and channel to identify
parity issues, and monitor whether distribution partners are
undercutting them on price
With Market Spotlight, hoteliers can:
- Anticipate future demand by utilizing the massive scale of
Tripadvisor, combined with other important travel data such as
flights, alternative accommodation and others,
- Maximize RevPAR by taking precise action based on expected
demand for future stay dates
"OTA Insight and Tripadvisor are both industry leaders in data
intelligence with a shared culture of disruptive innovation," said
Sean Fitzpatrick, CEO at OTA
Insight. "Our partnership with Tripadvisor will provide hoteliers
with access to unique traveler demand insights to navigate
challenging market conditions and find new revenue
opportunities."
Rebuild traveler confidence with high quality reviews
With traveler confidence severely impacted by COVID-19, a
hotel's online reputation matters now more than ever. That is why
guest reviews are so important – positive reviews and ratings from
recent guests are key to rebuilding traveler confidence and have a
direct impact on a property's ranking and bubble score on
Tripadvisor. In fact, 86% of Tripadvisor users say that reviews
help them feel more confident in their decisions*.
With Reputation Pro, hoteliers can leverage Tripadvisor's
unique heritage as the review platform that people trust
around the world to greatly increase traveler confidence to book.
Reputation Pro enables hoteliers to:
- Lean on the Tripadvisor brand to accelerate their collection of
high quality reviews via email, text message and mobile app
- Receive real-time review notifications so they never miss a new
review
- Respond to reviews across multiple platforms – including
Tripadvisor, Google and Facebook – all from one dashboard
- Access Tripadvisor's industry-leading review insights,
including sentiment analysis, to identify specific aspects of the
guest experience that are driving positive or negative feedback and
make adjustments to the customer offering that improve the hotel's
brand reputation
Spotlight and Reputation Pro will be available alongside
Tripadvisor's popular Sponsored Placements and Business Advantage
solutions, and owners can try both new solutions for free when they
sign up online.
To try Spotlight for free, go to
www.tripadvisor.com/business/Spotlight
To try Reputation Pro for free, go to:
www.tripadvisor.com/business/ReputationPro
Notes to editor
*Findings taken from a 2019 Tripadvisor study, conducted in
partnership with Ipsos MORI
About Tripadvisor
Tripadvisor, the world's largest
travel platform*, helps 463 million travelers each month** make
every trip their best trip. Travelers across the globe use the
Tripadvisor site and app to browse more than 867 million reviews
and opinions of 8.7 million accommodations, restaurants,
experiences, airlines and cruises. Whether planning or on a trip,
travelers turn to Tripadvisor to compare low prices on hotels,
flights and cruises, book popular tours and attractions, as well as
reserve tables at great restaurants. Tripadvisor, the ultimate
travel companion, is available in 49 markets and 28 languages.
The subsidiaries and affiliates of Tripadvisor, Inc.
(NASDAQ:TRIP) own and operate a portfolio of websites and
businesses, including the following travel media brands:
www.bokun.io, www.cruisecritic.com, www.flipkey.com,
www.thefork.com (including www.lafourchette.com, www.eltenedor.com,
www.bookatable.co.uk, and www.delinski.com), www.helloreco.com,
www.holidaylettings.co.uk, www.housetrip.com,
www.jetsetter.com, www.niumba.com, www.seatguru.com,
www.singleplatform.com, www.vacationhomerentals.com and
www.viator.com.
* Source: Jumpshot for Tripadvisor Sites, worldwide,
November 2019
** Source: Tripadvisor internal log files, average monthly unique
visitors, Q3 2019
TRIP-G
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SOURCE Tripadvisor