It Started with Free Tacos. Now, T-Mobile and Taco Bell® Open T-MoBell Stores.
July 16 2019 - 5:00AM
Business Wire
Un-carrier customers already get free Taco Bell
every week with T-Mobile Tuesdays.
The two brands are opening T-MoBell Stores for
three days and going all-in to give everyone a taste of the
perks.
- What’s the news: T-Mobile and Taco Bell will open
T-MoBell stores in three cities starting July 23 for three epic
days with free food, an exclusive, limited edition T-MoBell Freeze
and mobile swag, while supplies last.
- Why it matters: Following a wildly successful—and
ongoing—free taco promo, T-Mobile and Taco Bell up-level their
partnership to give the people even more of what they want:
smartphones with a side of tacos. Together. It’s happening.
- Who it’s for: Everyone in or near New York City, Los
Angeles and Chicago—unless you hate fun. Plus, anyone nationwide
who could win a year of free tacos (via a $500 Taco Bell gift card)
or the latest smartphone swag for summer.
It’s the iconic mashup you never knew you needed – but now you
want so bad. After launching their “free taco every week” giveaway
with T-Mobile Tuesdays during this year’s Super Bowl, T-Mobile
(NASDAQ: TMUS) and Taco Bell (NASDAQ: YUM) are going even bigger,
creating their first co-branded T-MoBell stores to bring the
ultimate experience – smartphones + tacos – to everyone. Coming
July 23-25 to New York, Los Angeles and Chicago, T-MoBell stores
will serve awesome—and free!—exclusives, including a limited
edition T-MoBell Freeze, free tacos and co-branded merch that will
give your friends major FOMO. Plus, each T-MoBell location will be
serving up celeb meet-and-greets to celebrate the opening.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190716005350/en/
It Started with Free Tacos. Now, T-Mobile
and Taco Bell® Open T-MoBell Stores. Shown: T-MoBell New York City
rendering (Photo: Business Wire)
“When we launched free tacos every week on T-Mobile Tuesdays,
TacoBell.com had its highest online order day ever and T-Mobile
Tuesdays was number one in the App Store. Since then, Un-carrier
customers have snagged more than 14 million free tacos from the
app!” said John Legere, CEO of T-Mobile. “People love tacos. And
they love their phones. T-MoBell is the ultimate fusion of those
two loves, and we can’t wait to show everyone what we’ve cooked
up.”
T-MoBell stores will open at T-Mobile’s local Signature Stores
in New York City, Los Angeles and Chicago, with free tacos, freezes
and in-store DJs and giveaways from 2 p.m.–5 p.m. daily on July 23,
24, and 25, while supplies last*. Those first in line will get
first pick at the exclusive merch, so get there early before it
runs out! Here’s what to expect at each location…and yeah, it’s all
FREE, and it’s for everyone who attends:
- Get that camera app ready. On opening day, you’ll have a chance
to snap a pic with surprise special guests at every T-MoBell
location, including The Bachelor’s Colton Underwood at the Chicago
T-MoBell!
- Free tacos and an exclusive, co-branded T-MoBell Freeze – a
colorful, disruption-flavored drink that tastes a lot like white
cherry.
- Seriously legendary T-MoBell merch including taco-themed socks
to treat yo’ feet and a co-branded stick-on wallet to spice up your
phone.
- All the giveaways! Hang out in-store and get your chance at
some fun swag. You may even score some sweet sunglasses or a Taco
Foam Hat sure to snag the double taps on your ‘gram.
Not in a T-MoBell launch city? We got you. Just follow @TMobile
on Twitter for giveaways starting July 23 – yep, even if you’re not
a T-Mobile customer. You could win a year of free tacos in the form
of a $500 Taco Bell gift card and magenta prize packs, including
Powerbeats Pro Wireless Earphones, an Ultimate Ears Megaboom 3
speaker and more!
For more on T-MoBell, visit T-Mobile’s page at TMoBell.com. For
more information on T-Mobile Tuesdays, click here.
*Limited time offer. One taco and one freeze per customer while
supplies last. July 23-25; 2:00PM-5:00PM in New York, Los Angeles,
and Chicago T-Mobile Signature Stores only. Qualifying service
required for T-Mobile Tuesdays. Sweepstakes: NO PURCHASE NECESSARY.
Open to residents of 50 U.S., D.C. & P.R. 13+. 7/23/19 5am
ET-7/24/19 4:59am ET. For full rules click here. For how to enter
click here. Sponsored by T-Mobile.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. Our advanced
nationwide 4G LTE network delivers outstanding wireless experiences
to 81.3 million customers who are unwilling to compromise on
quality and value. Based in Bellevue, Washington, T-Mobile US
provides services through its subsidiaries and operates its
flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit http://www.t-mobile.com.
About Taco Bell
As for more information about Taco Bell, visit
www.TacoBell.com/news or find us on social media. Like:
Facebook.com/tacobell – Follow: @TacoBell and @TacoBellNews
(Twitter), @tacobell (Instagram) – Subscribe:
YouTube.com/tacobell
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version on businesswire.com: https://www.businesswire.com/news/home/20190716005350/en/
Media Contacts T-Mobile US, Inc. Media Relations
MediaRelations@t-mobile.com
Investor Relations Contact T-Mobile US, Inc.
investor.relations@t-mobile.com http://investor.t-mobile.com
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