T-Mobile Launches America’s First Narrowband IoT Asset Tracking Solution
July 15 2019 - 9:00AM
Business Wire
T-Mobile for Business and Roambee team up to
provide a comprehensive, proven asset tracking solution that pairs
perfectly with America’s first NB-IoT network
- What’s the news: The first narrowband IoT asset tracking
solution is now available nationwide from T-Mobile for
Business.
- Why it matters: Traditional approaches to asset tracking
are costly and cumbersome and, as a result, out of reach to many
businesses. With NB-IoT, the Un-carrier is making it possible for
more businesses to benefit from the IoT-era.
- Who it’s for: Airlines, 3rd-party logistics providers,
auto OEMs, retailers, oil and gas companies, construction and
industrial manufacturers, food/beverage companies, SMBs… basically
any business with a need to remotely track their valuable
assets.
T-Mobile (NASDAQ: TMUS) is now in the asset tracking business.
Starting today, T-Mobile for Business will sell the first asset
tracking solution, Roambee BeeAware, on a Narrowband IoT (NB-IoT)
network in the United States. This moment marks the next stage of
development for the IoT market.
High-value asset tracking is a perfect match for America’s first
NB-IoT network:
- Cost: When a company deploys hundreds, if not thousands,
of asset trackers, device and service costs can add up quickly.
No-hit provides an efficient, cost-effective option for nationwide
asset tracking.
- Security: T-Mobile’s NB-IoT network provides significant
telecom-grade security advantages over technologies that operate on
unlicensed airwaves such as LoRAWAN, BLE and RFID, among
others.
- Low battery consumption: A single truckload of
high-value goods may contain 100s of asset trackers and travel
hundreds of miles. Battery-life is critical. NB-IoT utilizes a
power saving mode, smaller data payloads, and typically longer
reporting intervals all of which translate to lower power
consumption.
“We’ve hit a sweet spot of value and security with Narrowband
IoT that we think will really kickstart the growth of the asset
tracking segment,” said Mike Katz, Executive Vice President of
T-Mobile for Business. “This is great news for companies that need
an asset tracking platform but it also marks a new era for T-Mobile
for Business. We’re combining the Un-carrier approach, the strength
of our sales team and the reach of our nationwide network to
deliver unique solutions. Much more to come!”
No matter the size, all businesses need to know where their
assets are—yet 77% of firms have limited to zero visibility into
their supply chains. These businesses may only get shipping updates
at key checkpoints along the way leaving long windows between stops
for unforeseen delays that can affect delivery times, impact
customer satisfaction, and increase operational costs.
Roambee’s BeeAware asset tracker easily attaches to shipments,
pallets, or individual assets to provide item-level location and
temperature monitoring indoors, in-transit, and outdoors—leveraging
T-Mobile’s NB-IoT network.
“We’re enabling mass market adoption of enterprise asset
tracking!” said Sanjay Sharma, CEO of Roambee. “Powered by
Roambee’s purposefully built, capex-free sensor technology and
asset tracking platform, this solution eliminates the four biggest
barriers to enterprise IoT adoption: high cost, cumbersome setup,
constant maintenance, and complex data security. Together with
T-Mobile’s NB-IoT network and Roambee’s proven solutions that
global companies have come to rely on, we’re here to make IoT asset
tracking universally deployable on a large scale.”
These small data packets are what NB-IoT was made for. Unlike
CAT-M, it operates in the shoulder-lane next to the dedicated LTE
spectrum so that data doesn’t have to compete with other, larger
network traffic. IoT devices on NB-IoT simply don’t need to operate
on more intensive LTE networks, and so don’t require expensive
batteries.
BeeAware data can be accessed with Roambee’s Honeycomb API,
which integrates with existing enterprise software to provide a
desktop and mobile portal for end-to-end supply chain
monitoring—all to help businesses and supply chain managers:
- Track high-value assets to prevent loss and build stronger
chains of evidence
- Optimize shipping routes for faster delivery times and lower
operational costs
- Quickly address delays that could become costly in the
future
- Manage risk of theft and degradation of cold chain goods with
near real-time status updates
The T-Mobile BeeAware solution is available for $10 per device
per month, which also includes portal access and NB-IoT data.
For more information on T-Mobile and Roambee, visit
https://www.t-mobile.com/business/solutions/asset-tracking-management
To learn more about the benefits of switching your business to
the Un-carrier, visit https://t-mobile.com/business
Limited time offer; subject to change. Plus taxes and fees. Plan
includes unlimited transmissions at up to 64 kbps upload and 20
kbps download. Coverage may not be available in some areas; roaming
not available. Roambee account required & Roambee terms apply.
Actual battery performance varies depending on factors like signal
strength, network & device settings, temperature, battery
condition, and usage patterns.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. Our advanced
nationwide 4G LTE network delivers outstanding wireless experiences
to 81.3 million customers who are unwilling to compromise on
quality and value. Based in Bellevue, Washington, T-Mobile US
provides services through its subsidiaries and operates its
flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit http://www.t-mobile.com.
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