An Un-CEO Birthday: John Legere is Giving Customers E-Copies of His #SlowCookerSunday Cookbook Via T-Mobile Tuesdays on His S...
June 03 2019 - 9:00AM
Business Wire
What’s the news:To celebrate his birthday tomorrow,
author, CEO and chef John Legere is doing the giving! Legere is
thanking T-Mobile customers with free digital copies of his
cookbook, #SlowCookerSunday: Leadership, Life and Slow Cooking with
CEO and Chef, John Legere via T-Mobile Tuesdays!
Why it matters:He’s a giver! With an instant PDF
download, John is bringing #SlowCookerSunday to the fingertips of
T-Mobile customers on the T-Mobile Tuesdays app starting June 4,
which also happens to be his birthday!
Who it’s for:T-Mobile’s loyal customers who deserve to be
thanked – and just might need a great pot roast recipe on the
fly.
In December 2018, T-Mobile CEO John Legere published his first
cookbook, #SlowCookerSunday: Leadership, Life and Slow Cooking with
CEO and Chef, John Legere. Today, with nearly all hard copies sold
out in T-Mobile stores and at T-Mobile.com, the Un-CEO announced a
surprise for his favorite folks. Tomorrow, on his birthday, he’s
giving T-Mobile customers an extra-special thanking on top of all
the other weekly goodies lined up for T-Mobile Tuesday: free
e-copies of #SlowCookerSunday! Talk about an Un-carrier way to
celebrate your special day!
For the entire week of June 4 through June 10, T-Mobile
customers can open the T-Mobile Tuesdays app (or go online), tap
the #SlowCookerSunday cookbook card to claim the offer and download
a PDF version of the cookbook directly onto their devices. Voila!
They’ll have mouth-watering slow cooker recipes at their
fingertips! (And yes, the PDF file is app- and
device-agnostic.)
“It’s my birthday and T-Mobile Tuesday -- I can’t think of a
better way to celebrate than thanking the best customers in
wireless with free e-copies of #SlowCookerSunday!” said T-Mobile
CEO John Legere. “This book means a lot to me. It’s not only full
of tasty recipes (have you tried the Giant Chocolate Chip
Cookie?!?) but it’s also filled with lessons I’ve learned over my
many years of doing business. I love sharing it! And by the way -
stay tuned for more amazing news to come on how sales of the book
are supporting Feeding America!”
#SlowCookerSunday is packed with 52 hand-picked recipes for
delicious, (mostly) nutritious slow-cooker meals, from a veggie
omelet to tarragon lamb shanks to apple pudding cake, collected
from John’s immensely popular Facebook Live cooking show. It’s also
garnished with professional insights and personal musings from his
decades as a successful entrepreneur and unconventional business
leader (only he could find the connection between spicy beef stew
and running America’s fastest-growing telecom).
All net proceeds from sales of the hardback version of
#SlowCookerSunday will go to Feeding America, America’s largest
hunger-relief nonprofit. Though quantities are limited, fans can
still purchase a book at select T-Mobile stores and at T-Mobile.com
while supplies last.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. Our advanced
nationwide 4G LTE network delivers outstanding wireless experiences
to 81.3 million customers who are unwilling to compromise on
quality and value. Based in Bellevue, Washington, T-Mobile US
provides services through its subsidiaries and operates its
flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit http://www.t-mobile.com.
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