T-Mobile’s Phone BoothE Exceeds Expectations
April 01 2019 - 12:01AM
Business Wire
Un-carrier Goes Portable to Meet Customer
Demand
- What’s the news: Following an
overwhelmingly positive response to the T-Mobile Phone BoothE
launch this last weekend, T-Mobile announces a new portable version
-- the T-Mobile Phone BoothE Mobile EditionE – launching today,
April 1, across America.
- Why it matters: Imagine
transforming any space – from the coffee shop to your carpool --
into your very own personal sanctuary for phone calls and
productivity!
- Who it’s for: Anyone who wants
to use their smartphone in peace. Anytime. Anywhere.
Your personal calls just got even more private. After an
overwhelming response to the T-Mobile Phone BoothE over the
weekend, T-Mobile (NASDAQ: TMUS) today launched a portable and
personal version of the Phone BoothE that is ready for everyone, in
every neighborhood in the USA: introducing the T-Mobile Phone
BoothE Mobile EditionE. Now, T-Mobile customers can take the
Un-carrier’s groundbreaking productivity cube with them everywhere
they go.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190331005033/en/
(Photo: Business Wire)
The Mobile EditionE (MEE) is a personal-sized rectangular
chamber that you wear on your head while you take calls on the go –
and it’s compatible with all the latest mobile devices. With a
clear plastic window so you can see where you’re going (so long as
you’re going straight ahead and don’t need your peripheral vision)
and solid cardboard construction, the MEE features none of the
groundbreaking soundproofing technology of the Phone BoothE because
it’s literally a magenta cardboard box with a hole in it. But it
does make a declarative ‘do not disturb’ statement and a
fashionable head accessory.
“When we launched the Phone BoothE in New York, DC and Seattle
this weekend, customer demand was off the charts – we heard you,
Albuquerque! Everyone deserves a privacy solution that works, no
matter where they are,” said John Legere, CEO of T-Mobile. “The
team and I pulled an all-nighter this weekend to come up with this
innovative design ready to launch TODAY, April 1st. With the
T-Mobile Phone BoothE Mobile EditionE, every call could be a
private call. And of course, you know this is real new technology
because we put an “E” on the end of the name of it.”
The T-Mobile Phone BoothE Mobile EditionE may not include the
original BoothE’s technology, but the unit is completely portable
and can be used in a multitude of different situations:
- On a flight and had enough of your
seatmate’s knee replacement story? Forget headphones. Pop this baby
on and bam – instant convo kibosh. And, if you scored a window
seat, it makes a nice barrier between your head and the side of the
plane for naps.
- Promised you’d go to that party but
dreading all the small talk? Stand in a corner with this on your
head and talk to yourself in low tones. Ain’t nobody gonna be
talking to you. Trust.
- Want to have a NSFW convo with your
significant other while you’re…AW? Slip on your personal phone
booth, and maybe just go to a quiet room where you’re alone, so
nobody hears you. It doesn’t…work like that.
For more information on T-Mobile Phone BoothE Mobile EditionE,
please visit: https://www.t-mobile.com/brand/t-mobile-boothe or
follow @TMobile and @JohnLegere on Twitter.
B-roll for broadcasters can be found in the T-Mobile Newsroom:
www.TMobile.com/news
We know you love Magenta enough to buy one of these, but you can
only get it on social channels oh, and no Legal Disclaimer is
really needed because T-Mobile Phone BoothE and T-Mobile Phone
BoothE Mobile EditionE are an April Fool's joke!
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. Our advanced
nationwide 4G LTE network delivers outstanding wireless experiences
to 79.7 million customers who are unwilling to compromise on
quality and value. Based in Bellevue, Washington, T-Mobile US
provides services through its subsidiaries and operates its
flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit http://www.t-mobile.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190331005033/en/
Media ContactsT-Mobile US, Inc. Media
RelationsMediaRelations@t-mobile.com
Investor Relations ContactT-Mobile US,
Inc.investor.relations@t-mobile.comhttp://investor.t-mobile.com
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