Today, The Shock Top Company, a subsidiary of Tilray Brands, Inc.
(NASDAQ: TLRY and TSX: TLRY), proudly announces a new partnership
with Mizzou Athletics as the official craft beer sponsor of the
University of Missouri Tigers. Now, Tigers fans can look forward to
the zesty taste of Shock Top beer as a staple in their game day
experience.
Prinz Pinakatt, Chief Marketing Officer at
Tilray Beverages said, “Mizzou fans are known for their unwavering
loyalty and spirited support, making them the perfect community to
embrace our brand. This partnership is about becoming a part of the
gameday traditions that Mizzou fans hold dear. Whether they’re
tailgating outside Faurot, cheering in the stands, or celebrating a
big win with friends, we want Shock Top to be a part of those
memorable moments.”
Beyond the excitement of game days, Shock Top's
sponsorship of Mizzou Athletics is a testament to the brand’s
commitment to college athletics, alumni, and fans. This partnership
is more than just a sponsorship; it is a declaration of support for
the hard-working athletes, their families, and their pursuit of
excellence both on and off the field. Shock Top is dedicated to
celebrating the spirit of perseverance and dedication that college
athletes embody and aims to enhance their collegiate experience
through meaningful support.
Shock Top’s sponsorship extends beyond the
athletic fields. It is about fostering a vibrant community spirit
that supports not only the athletes but also the alumni, fans, and
families who make up the Tiger Nation. Shock Top is proud to
contribute to the collegiate experience by promoting a culture of
inclusivity, support, and pride that transcends the game.
The partnership kicks off with the 2024 football
season, bringing a new layer of excitement and camaraderie to every
game. So, Tigers fans, let’s “Cheers!” to memorable games, great
moments, and Shock Top beer that always pairs perfectly with the
brave spirit of the Mizzou Tigers!
“This is an exciting partnership with Shock Top as the official
craft beer of the Mizzou Athletics,” said Josh Pell, General
Manager, Mizzou Sports Properties. “This partnership provides the
opportunity for Shock Top to align with the excitement and
pageantry of Mizzou game day as well as the passion of our fans
throughout the entire year.”
The Mizzou-Shock Top collaboration was created
through Athletics multimedia rights holder Mizzou Sports
Properties, the locally based team of Learfield – the media and
technology company powering college athletics.
21+ Only. Always enjoy responsibly. The Shock
Top Company. Portland, OR
About Shock TopFounded in 2006
with the launch of its iconic Belgian White Ale, Shock Top brews
bold, delicious beer that is perfect for those who crave flavor and
fun. With top-notch ingredients and a flair for the unexpected,
Shock Top creates exciting twists on classic styles. From the
legendary Belgian White to the refreshing Lemonade Shandy, and the
newest fruit flavors of Mango Wheat and Blueberry Wheat, the Shock
Top lineup is all about living life unfiltered and breaking out of
the mundane. Dive into the Shock Top experience at shocktopbeer.com
and follow @shocktop on Facebook, Instagram, and X.
About Mizzou AthleticsMizzou
Athletics is dedicated to providing a top-tier collegiate athletic
experience to its student-athletes and fans. Supporting 20 varsity
teams and over 500 student-athletes, Mizzou Athletics is committed
to excellence on and off the field, fostering a culture of
integrity, perseverance, and community engagement. With a proud
history and a passionate fan base, Mizzou continues to build a
legacy of success in the Southeastern Conference (SEC) and
beyond.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq:
TLRY; TSX: TLRY), is a leading global lifestyle and consumer
packaged goods company with operations in Canada, the
United States, Europe, Australia, and Latin
America that is leading as a transformative force at the nexus
of cannabis, beverage, wellness, and entertainment, elevating lives
through moments of connection. Tilray’s mission is to be a leading
premium lifestyle company with a house of brands and innovative
products that inspire joy and create memorable experiences.
Tilray’s unprecedented platform supports over 40 brands in over 20
countries, including comprehensive cannabis offerings, hemp-based
foods, and craft beverages.
For more information on how we are elevating
lives through moments of connection, visit Tilray.com and
follow @Tilray on all social platforms.
Forward-Looking
StatementsCertain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would,” “ahead,” and the negative of these
terms or similar expressions, although not all forward-looking
statements contain these identifying words. Certain material
factors, estimates, goals, projections, or assumptions were used in
drawing the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events or otherwise unless required by applicable
securities laws.
For more information:
Tilray Brands Media: news@tilray.com
For investor inquiries, please contact:
investors@tilray.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/80a509c1-f6df-4680-ba78-4cd92ccc7486
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