NEW
YORK and RIYADH, Saudi
Arabia, Oct. 30, 2024 /PRNewswire/ -- Today,
global creative agency Forsman & Bodenfors officially launched
its presence in MENA, furthering the challenger network
Stagwell's (NASDAQ: STGW) foothold across the region.
Today, Forsman & Bodenfors officially
launched its presence in MENA, furthering Stagwell's foothold
across the region.
Founded in Sweden in 1986,
Forsman & Bodenfors is a global creative collective that
believes in the power of ideas that get remembered, build fame and
shift culture. Over the past 30+ years, Forsman & Bodenfors has
helped ambitious companies like Volvo, H&M, P&G, Diageo,
SK-II, and Crocs find new ways to grow. The collective joined the
Stagwell global network of agencies in 2016.
"As more and more of our clients ask us to expand our unique
creative collective into the region, we're excited to formally
announce Forsman & Bodenfors MENA, led by Adil Khan. With this expansion we'll bring our
unique take on creativity to brands, businesses, and culture across
the region," said Global CEO of Forsman & Bodenfors James
Denton-Clark.
"Forsman & Bodenfors' integration into MENA complements the
strong foundation already established by Assembly and Consulum's
presence there," said Stagwell Chairman and CEO Mark Penn. "As MENA's strategic importance to
global marketers continues to grow, it became a natural next step
to bring Forsman & Bodenfors' world class creativity to our
clients in the region."
This news follows milestones for Stagwell's expansion in the
region including the recent appointment of Sunil John as Stagwell's Senior Advisor,
MENA, Adil Khan's appointment as CEO
of Forsman & Bodenfors Middle East, Stagwell's acquisition of
government advisory firm Consulum, as well as global media agency
Assembly's new offices in Riyadh,
Cairo and Dubai.
This afternoon, October 30 at
1:40pm Saudi time Stagwell Chairman
and CEO Mark Penn will be a featured
speaker at the Future Investment Initiative (FII) 8th Edition 2024
Summit in Riyadh.
About Forsman & Bodenfors
Forsman
& Bodenfors is a global creative collective
transforming our clients' businesses with ideas that change
things. Forsman & Bodenfors is one of
the most globally awarded agencies across creativity and
innovation, with key accolades including Cannes Lions: Top 3
Independent Agency of the Decade; Contagious Pioneers; Fast
Company: Most Innovative Companies; Digiday: Most
Collaborative Culture. Forsman and Bodenfors
is also the first and only global creative agency to receive
both the global 3% Certification, and global certification from
Fair Pay Workplace.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our specialists in 34+ countries
are unified under a single purpose: to drive effectiveness and
improve business results for their clients. Join us
at www.stagwellglobal.com.
Contact
Kara Gelber
PR@stagwellglobal.com
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SOURCE Stagwell Inc.