NEW YORK, Dec. 13, 2019 /PRNewswire/ -- SiriusXM announced
today that it will be the exclusive radio broadcast platform for
premier hip-hop festival, Rolling
Loud, in Los Angeles, Miami, the Bay
Area, and New York City. Each broadcast can be heard
on SiriusXM's Hip Hop Nation (ch. 44), which will be rebranded as
Rolling Loud Radio starting on Friday,
December 13.
The exclusive radio broadcast of this weekend's Rolling Loud Los
Angeles will include backstage interviews and live performances
from artists such as DaBaby, Future, Wale, Young Thug, YG,
Megan Thee Stallion, Lil Baby, Lil
Yachty, Lil Skies, Lil Tecca, Polo
G, Smokepurpp, and more. Full festival line up can be viewed
HERE.
SiriusXM's Hip Hop Nation (ch. 44) will become Rolling Loud
Radio, beginning Friday, December 13
at 3 p.m. ET through Monday, December 16 at Midnight ET and will also be available via the
SiriusXM app.
"My team and I have been working with Rolling Loud co-founders
Tariq Cherif and Matt Zingler on
many levels for a long time to help make this partnership happen,"
said SiriusXM Host, Sway Calloway. "They've helped to enhance
and put a spotlight on the live performance aspect of hip-hop music
in a huge way with their festival, the biggest of its kind, and we
are excited to work with them to bring what they've create to our
SiriusXM subscribers."
"After our success, earlier this year, broadcasting Rolling
Loud in Miami, we are
thrilled to join forces on a larger scale and in multiple markets,"
said Steve Blatter, Senior Vice
President and General Manager for Music Programming,
SiriusXM. "Rolling Loud's co-founders, Tariq Cherif and
Matt Zingler are proven pioneers on
the hip-hop festival circuit and have created a unique festival
culture for attendees. We look forward to providing our subscribers
access to performances from the incredible artist line-ups and
overall Rolling Loud experience."
"We're excited to partner with SiriusXM to bring the Rolling
Loud auditory experience to homes, cars, and headphones worldwide,"
added Rolling Loud co-founder Tariq Cherif.
In 2020, SiriusXM's Hip Hop Nation (ch. 44) will also welcome
Cherif and Zingler with their own weekly two-hour mix show, which
will reflect the culture of Rolling Loud with songs, artist
interviews and special commentary.
Rolling Loud, called by Billboard "…the be-all of hip-hop
festivals," has established itself as the largest hip-hop
festival in the world after launching five years ago in
Miami by Cherif and Zingler.
Recently, The New York Times stated, "In the four and a
half years—beginning small in Miami, and now promoting Coachella-sized events around the
country—Rolling Loud has established itself as a playground for the
young." Rolling Loud is one of the premier destinations for hip-hop
and music fans in the United
States and abroad.
SiriusXM subscribers are able to listen to Rolling Loud Radio
(ch. 44) on SiriusXM radios, and those with streaming access can
listen online, on-the-go with the SiriusXM mobile app and at home
on a wide variety of connected devices including smart TVs, devices
with Amazon Alexa or the Google Assistant, Apple TV, PlayStation,
Roku, Sonos speakers and more. Go
to www.SiriusXM.com/streaming to learn more.
About Rolling Loud:
Founded in 2015 by Matt Zingler and Tariq
Cherif as a one-day festival in Miami, Rolling Loud evolved into a global
behemoth, with massive festivals on both American coasts and an
international event in Australia.
In October, Rolling Loud hosted the first annual Rolling Loud New
York, which boasted one of the brand's most impressive lineups yet,
and the company is currently preparing for Rolling Loud Los
Angeles, occurring at Banc of California Stadium
on December 14th-15th. Playing host to the genre's
biggest artists including Chance The Rapper, Lil Uzi Vert, Future, A$AP Rocky, Young Thug,
Lil Baby, Meek Mill, YG, Palyboi Carti, and many more, Rolling Loud
is proud to be the biggest live brand in hip-hop.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest
audio entertainment company, and the premier programmer and
platform for subscription- and advertising-supported audio
products. With the recent addition of Pandora, the largest
streaming music provider in the U.S., SiriusXM reaches more than
100 million people with its audio products. For more about the new
SiriusXM, please go to: SiriusXM.com.
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Source: SiriusXM
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SOURCE Sirius XM Holdings Inc.