Discover The All-New Pandora: All New. All Improved. All You.
December 04 2019 - 10:00AM
Business Wire
Pandora Makes its New Mobile Experience
Available to All Users as it Launches its Most Ambitious Marketing
Campaign Ever
Pandora, the most popular music streaming app in the U.S., today
announced that its redesigned mobile experience is now available
for all listeners after initially rolling out to select users in
October. The new features are designed to enhance discovery and
give listeners exposure to Pandora’s vast library of on-demand
music and podcasts, personalized content recommendations, and a
wide selection of unique programming across all tiers of service:
free ad-supported, Pandora Plus, or Pandora Premium. The features
light-up alongside a sweeping, multi-channel brand campaign that
boldly weaves music, humor, and a vibrant new visual identity into
a fresh narrative for the beloved streaming leader.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191204005527/en/
Discover The All-New Pandora: All New.
All Improved. All You. (Graphic: Business Wire)
“This campaign captures the excitement we see when our users
open the new Pandora app and discover that the listening experience
they’ve always loved is now even bigger, better, and more in tune
with the things they love and the way they live,” said Denise
Karkos, Chief Marketing Officer at SiriusXM & Pandora.
The brand campaign combines humor, vibrant visuals, and
relentless energy into the latest expression of Pandora’s “life is
better with sound on” narrative. Cheeky creative copy implores
readers to “Just play the damn song - you can actually do that,” or
tells them, “You look nothing like you did ten years ago. Yeah, us
too” with old and new images and songs from artists like H.E.R. to
drive the point home. Infectious TV spots featuring songs from
Halsey, Tones And I, and Normani jump off the screen beneath the
tagline “The All-New Pandora: Be You. We’ll Be Your Music.”
“This campaign is all about showing our listeners that Pandora
is still the service they know and love, but it looks and feels a
whole lot different — a whole lot better. The product is at the
center, and we are highlighting the personalized, on-demand content
Pandora users want, but may not know we have,” said Brad Minor, VP
of Brand Marketing, Creative & Communications at Pandora.
“We’re celebrating our listeners in their everyday lives and
demonstrating how Pandora has the unique ability to transform each
moment by adding the exact right soundtrack at the exact right
time.”
In addition to traditional media, Pandora will produce
large-scale experiential events, including the unveiling of
interactive street murals in key markets, and a live-streamed
concert with Halsey that will transform New York’s Times Square
into a massive silent disco. In the following weeks, Pandora will
continue to engage top-tier artists to create immersive experiences
across the U.S., leading up to one of the biggest Pandora /
SiriusXM concerts to-date during the biggest weekend in sports.
The new mobile experience includes:
- “For You,” a personalized, dynamically-updated discovery feed
that serves up fresh, custom-curated music and podcast
recommendations for each user throughout the day.
- The “Pandora Modes” station customization feature, letting
users lean-in on their “lean-back” Pandora listening
experience.
- A simplified navigation interface for greater ease of use.
Examples of new content include:
- Playback 2019 - a personalized year in review of music curated
for every Pandora listener.
- Pandora’s Top Thumb Hundred 2019 playlist featuring the most
thumbed up songs of the year, as well as a ten-year retrospective
with the Top Thumb Hundred Songs of 2010-2019.
- New and upcoming content from Marvel, Drake, and many more to
come.
About Pandora
Pandora, a subsidiary of SiriusXM, is the most popular music
streaming app in the U.S., providing a unique personalized audio
entertainment experience to millions of listeners each month with
its proprietary Music Genome Project® and Podcast Genome Project®
technology. Pandora, which is available via its mobile app for iOS
and Android, the web, and integrations with thousands of connected
products, is the industry’s leading digital audio advertising
platform, connecting brands to the largest mobile audio
entertainment audience in the country.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest
audio entertainment company, and the premier programmer and
platform for subscription- and advertising-supported audio
products. With the recent addition of Pandora, the largest
streaming music provider in the U.S., SiriusXM reaches more than
100 million people with its audio products. For more about the new
SiriusXM, please go to: SiriusXM.com.
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benefits of acquisitions or other strategic initiatives, including
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View source
version on businesswire.com: https://www.businesswire.com/news/home/20191204005527/en/
Jette Speights jspeights@pandora.com 415-385-8829
Sirius XM (NASDAQ:SIRI)
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