NASHVILLE, Tenn., Oct. 9, 2019 /PRNewswire/ -- SmileDirectClub,
Inc. (Nasdaq: SDC) ("SmileDirectClub"), the industry pioneer and
first direct-to-consumer medtech platform for teeth straightening,
today announced its recent expansion into New Zealand. Through access to safe,
affordable and convenient smile care solutions, SmileDirectClub
helps people unleash the power of their smile, empowering them to
positively impact their place in the world.
SmileDirectClub's groundbreaking teledentistry platform connects
eligible consumers with locally licensed dentists and
orthodontists, who leverage SmileDirectClub's technology and other
non-clinical services, to prescribe and manage remote clear aligner
therapy at a cost up to 60% less than traditional braces.
"Traditionally, orthodontics around the world has been costly
and inconvenient," said Kay Oswald,
President of International at SmileDirectClub. "Building on
consumer acceptance of remote clear aligner therapy in the U.S.,
Canada, U.K. and Australia, we are proud to extend
SmileDirectClub's safe, consumer-friendly teledentistry platform to
locally licensed dentists and orthodontists in New Zealand. Through our affiliated network of
doctors and 100% vertically aligned business model, SmileDirectClub
increases access to affordable orthodontic care, already helping
more than 700,000 people achieve a confidence-boosting smile."
While New Zealand provides its
population with financial assistance on routine oral care through
its publicly funded dental care system, it often does not cover
orthodontia, with braces costing an average of $8750 (NZD).1 Following the successful
launch of SmileDirectClub in Australia in May
2019, the brand opened its first SmileShops in Auckland and Wellington, New Zealand in September, followed
by a new location in Christchurch,
with plans to expand its footprint in the country over the coming
months. SmileDirectClub clear aligner therapy will be available for
a flat rate of $3250, or through its
SmilePay option of $430 deposit and
$130 per month for 24 months.
"We're excited to continue our international expansion to bring
our revolutionary teeth straightening solutions to the people of
New Zealand," says Alex Fenkell, co-founder of SmileDirectClub.
"The confidence that comes from having a great smile is
transformative in every aspect of your life, and we're thrilled to
give more people the opportunity to get the smile they've always
wanted."
Coming soon, SmileDirectClub consumers in New Zealand may be eligible candidates for
traditional clear aligner therapy or Nighttime Clear Aligners
™, the first aligner system in the global market that
straightens teeth while you sleep. Nighttime Clear Aligner
treatment requires 10 continuous hours of nighttime wear through
the life of a customer's prescribed treatment plan, allowing
customers to have more flexibility during routine activities and
interactions. Traditional clear aligner therapy requires 22 hours
of wear per day, permitting consumers to only remove aligners to
eat and drink, for an average treatment length of 6 months.
Individual results may vary and eligibility for Nighttime Clear
Aligner treatment is at the discretion of the treating doctor.
How does it work?
SmileDirectClub has pioneered a unique teledentistry
platform to connect customers with an affiliated network of
registered dentists or orthodontists in their area who prescribe,
manage and direct all aspects of clinical care using
SmileDirectClub's platform. These licensed dentists and
orthodontists customize each patient's treatment plan and manage
their patients' care from initial diagnosis through the conclusion
of treatment, monitoring care along the way with regular remote
check-ins – and without requiring frequent in-person visits.
SmileDirectClub clear aligners are doctor-prescribed and
custom-made from BPA-free plastic thermoformed onto personalized
3D-printed mouth molds, powered by a groundbreaking fleet of HP
industrial 3D printers. Each customer's clear aligner treatment
plan is shipped in an "all in one" box directly to the customer's
door. To get started, customers can schedule a SmileShop visit in
New Zealand at
SmileDirectClub.co.nz or order a prescribed impression kit online.
Career opportunities for roles in New
Zealand are now available at
SmileDirectClub.com/careers.
About SmileDirectClub, Inc.
SmileDirectClub, Inc. (Nasdaq: SDC) is the industry pioneer
as the first direct-to-consumer medtech platform for transforming
smiles. Through our cutting-edge teledentistry technology and
vertically integrated model, we are revolutionizing the oral care
industry. SmileDirectClub's mission is to democratize access to a
smile each and every person loves by making it safe, affordable and
convenient for everyone. SmileDirectClub was founded by
Alex Fenkell and Jordan Katzman in partnership with Camelot
Venture Group. Available in the U.S., Canada, Australia, New
Zealand, and the UK, SmileDirectClub is headquartered in
Nashville, Tennessee. For more
information, visit SmileDirectClub.com.
1
https://www.milforddentists.co.nz/fastbraces_othordontics.html
Contact: press@smiledirectclub.com
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SOURCE SmileDirectClub, Inc.