Starbucks Cuts China Sales Forecast as Coronavirus Disrupts Business
March 05 2020 - 6:53PM
Dow Jones News
By Heather Haddon
Starbucks Corp. said the coronavirus epidemic sapped millions of
dollars in revenue from its China business, and the coffee giant
plans to suspend work to open new stores in the country.
The Seattle-based coffee chain said the virus had reduced
revenue expectations in its second-biggest market by at least $400
million for its current quarter. The company reported $745 million
in sales in China during the previous three-month period, its
fiscal first quarter ended Dec. 29.
Starbucks expects same-store sales to drop 50% in its second
quarter in China, as opposed to the 3% growth previously expected,
the company said in a filing Thursday. Disruptions in sales, as
well as the company's plan to continue to pay workers despite store
closures, are expected to result in an earnings-per-share loss of
15 to 18 cents.
S&P Global lowered its revenue and earnings forecasts for
Starbucks after the company's filing, but kept its outlook on the
chain. S&P said Starbucks has a sufficient financial cushion to
weather an epidemic-related slump at its China operations.
Shares in Starbucks were flat at $76 in after-hours trading.
The chain said same-store sales in China plunged 78% in February
compared with previous year as it closed locations, reduced
operating hours and served fewer customers. The chain closed more
than 2,000 of its stores in China earlier this year as the virus
spread. The chain said Thursday that more than 90% of its 4,300
stores in China were open, but operating under elevated safety
protocols and restrictions.
Starbucks has also stepped up cleaning at its U.S. stores. The
company said Thursday that the epidemic hasn't materially affected
its U.S. business.
China has been a focus of Starbucks's growth strategy. Unlike in
other foreign markets, it owns all of its stores in the
country.
The company said it was temporarily suspending new-store
development in China. Openings that were planned for some locations
this fiscal year will likely occur next year instead, the company
said.
"We remain confident in the strength of the Starbucks brand and
the long-term profitability and growth potential of our business in
China," the company said.
Starbucks said it had also temporarily closed locations in
Italy, Japan and South Korea, or had fewer customers at stores in
those countries. South Korea is a big market for Starbucks, with
1,380 locations.
"We are prepared to respond to any situation that may unfold in
any of our markets around the world," the company said.
Write to Heather Haddon at heather.haddon@wsj.com
(END) Dow Jones Newswires
March 05, 2020 18:38 ET (23:38 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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