Salem Media Group Announces New Influencer Marketing Venture
June 15 2021 - 12:00PM
Business Wire
Salem Media Group, Inc. (NASDAQ: SALM) announced today its sales
division, Salem Media Representatives (“SMR”), has formed the Salem
Influencer Network, a new entity focused on connecting brands with
the fans of leading Christian social media influencers. The Salem
Influencer Network is a powerful vehicle to help clients reach the
18-34 young adult generation who are establishing their brand
loyalties that will likely continue for decades.
“For years, Salem Media Representatives has been helping our
advertising clients reach Christian and politically conservative
consumers through multi-media advertising campaigns,” said Mike
Reed, SMR’s Senior Vice President. “A frequent request for our
clients is to bring them more influencers,” Reed added. “Over the
last few years, we’ve been meeting the leading Christian YouTubers
and Instagrammers who told us they needed representation they could
trust to present them to major brands. We decided we needed to get
into this world, and www.SalemInfluencers.com was born,” added
Reed.
Influencer marketing is one of the fastest growing areas in the
advertising world. In 2020, Influencers and paid content took the
biggest share of digital ad budgets (20 percent) according to Sarah
Bolton, Advertiser Perceptions VP/Business Intelligence. According
to Business Inside Intelligence based on Mediakix data, by 2022,
brands are expected to spend $15 billion in influencer
marketing.
“Our experience with the Salem Influencer Network has been
nothing but a blessing,” said influencers Josh and Savannah
Alexander. “It was always important to us to have a team that
cares. Not just about our career, but a team that actually
understands us and values the same things we do. Salem has been
just that for us,” the Alexanders added.
Brands such as CVS, Felix Gray, Kroger, Steve Madden, Bose,
Prison Fellowship and World Vision have already tapped into various
Salem Influencer Network influencers.
ABOUT SALEM MEDIA GROUP:
Salem Media Group is America’s leading multimedia company
specializing in Christian and conservative content, with media
properties comprising radio, digital media and book and newsletter
publishing. Each day Salem serves a loyal and dedicated audience of
listeners and readers numbering in the millions nationally. With
its unique programming focus, Salem provides compelling content,
fresh commentary and relevant information from some of the most
respected figures across the Christian and conservative media
landscape. Learn more about Salem Media Group, Inc. at
www.salemmedia.com, Facebook and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20210615005002/en/
Evan D. Masyr Executive Vice President and Chief Financial
Officer (805) 384-4512 evan@salemmedia.com
Salem Media (NASDAQ:SALM)
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