Reed’s Inc. Expands North America Distribution in Partnership with Unique Foods (Canada) Inc.
February 03 2021 - 9:05AM
Reed’s Inc. (NASDAQ: REED), America’s #1 ginger company, today
announces a distribution partnership with Unique Foods Inc. to
expand the company’s retail footprint throughout Canada.
The new master agreement between Reed’s Inc. and Unique Foods,
Canada’s leading distributor for healthy beverages, will establish
a larger presence for the company’s world-famous Reed’s Ginger Beer
and Virgil’s, their line of handcrafted, all-natural sodas. The
strategic partnerships will provide increased availability for
Reed’s Ginger Beer in both Extra and Original varieties, and
Virgil’s handcrafted sodas, in Root Beer, Vanilla Cream, Black
Cherry and Orange Cream flavors, across all channels of business in
Canada.
“We are thrilled to launch this new partnership with Unique
Foods, and we look forward to further developing our Reed’s and
Virgil’s brand presence and availability in Canada,” shared Norman
E. Snyder, CEO of Reed’s, Inc. “Consumers are looking for
all-natural and healthier beverages, and this enhanced distribution
infrastructure now brings our portfolio to a wider audience in the
Canadian marketplace.”
Providing the better-for-you alternatives that consumers have
been seeking, Reed’s Ginger Beer is crafted with REAL fresh ginger
root, natural fruit juices, honey and spices in a Jamaican-inspired
recipe, while Virgil’s handcrafted sodas delivers bold, classic
flavors without the preservatives, artificial colors, or
GMO-sourced ingredients.
“In our 25th year of business, we’re excited to be partnering
with Reed’s and Virgil’s, and look forward to a long and prosperous
relationship with them,” stated Jon Silver, President of Unique
Foods. “For over two decades, we have specialized in importing
specialty, high-end & healthy products to Canada, and Reed’s
Inc. couldn’t be a better fit to join our beverage portfolio.”
To learn more about Reed's Inc., please visit the Reed's website
and the Virgil’s website or call 800-99-REEDS. Follow Reed's on
Reed’s Twitter, Reed’s Instagram, and Reed’s Facebook
(@drinkreeds), and Virgil’s on Virgil’s Twitter, Virgil’s
Instagram, and Virgil’s Facebook (@drinkvirgils).
About Reed's, Inc.
Established in 1989, Reed's is America's #1 name
in Ginger and America’s best-selling Ginger Beer brand and
innovator for decades. Virgil's is America's best-selling
independent, full line of natural craft sodas. The Reed's®
portfolio is sold in over 40,000 retail doors nationwide. Reed's
core product line of Original, Extra and Strongest Craft Ginger
Beers, along with the Certified Ketogenic Zero Sugar Extra Ginger
Beer are unique due to the proprietary process of using fresh
ginger root combined with a Jamaican inspired recipe of natural
spices and fruit juices. The company uses this same handcrafted
approach in its award-winning Virgil's™ line of great tasting, bold
flavored craft sodas and Certified Ketogenic Zero Sugar
Varieties.
About Unique Foods (Canada) Inc.
Founded in 1996, our vision is to continually adapt to the
changing retail landscape of the beverage industry. We specialize
in importing a portfolio of specialty, premium and high-end
beverages that meet the ever-changing needs of the Canadian
consumer. Our infrastructure is set up to effectively service all
types of businesses across the retail landscape. We are focused on
enhancing the brand equity for our portfolio products, with a focus
on marketing and service.
Media Contact: 5W Public Relations
reeds@5wpr.com 212.999.5585
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