NEW YORK, April 21, 2020 /PRNewswire/ -- Screenvision
Media, a national leader in cinema and premium video advertising,
announced today the addition of The LOT to the company's
dynamically growing theatre portfolio, along with new deals for
Studio Movie Grill and Reading International, Inc. (NASDAQ: RDI).
Concluding a milestone year of double-digit growth, Screenvision
Media signed 19 exhibitor partnership deals in 2019, increasing the
company's total screen count to more than 15,000 nationwide with 8
of the top 10 exhibitors in the country.
"We are thrilled to broaden our network to include both new and
expanded relationships with these valued exhibitors," said
Darryl Schaffer, Chief Partnership
Officer, Screenvision Media. "Our industry-leading partners
continue to strengthen our position as the go-to cinema platform
for advertisers."
Screenvision Media's new relationship with The LOT, based in
La Jolla, California, spans 30
screens across four locations, reaching moviegoers across
Los Angeles, San Diego and San
Francisco. Based in Dallas,
Texas, Studio Movie Grill's multi-year renewal includes 34
theatres and 353 screens, ranking as one of Screenvision's largest
exhibitor relationships. The expanded deal with Reading
International encompasses 17 theatres with 189 screens across
Honolulu, New York, LA, San
Francisco, San Diego and
Bakersfield.
"We are proud of our strong, long-standing partnership with
Screenvision Media for the past decade," said Ted Croft, Chief Financial Officer, Studio Movie
Grill. "Screenvision has always been innovative, and the new
breakthrough Marquee Position inventory is really exciting for
us. Also, even during these difficult times, Screenvision is
working closely with us on innovative ways to further unlock
revenue-generating opportunities, reinforcing what a great partner
they are."
ABOUT SCREENVISION MEDIA
Headquartered in New York, N.Y., Screenvision Media is a
national leader in cinema advertising, offering on-screen
advertising, in-lobby promotions and integrated marketing programs
to national, regional and local advertisers, and providing
comprehensive cinema advertising representation services to
top-tier theatrical exhibitors presenting the highest-quality
movie-going experiences. The Screenvision Media cinema advertising
network comprises over 15,000 screens in 2,400+ theatre locations
across all 50 states and 94% of DMAs nationwide; delivering through
more than 150 theatrical circuits, including 8 of the top 10
exhibitor companies. For more information:
https://screenvisionmedia.com/
CONTACT: Rachel Rischall, Three
PR, rachel@three-pr.com
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SOURCE Screenvision Media