DALLAS, Feb. 27, 2020 /PRNewswire/ -- Pie Five
Pizza – the fast casual pizza brand known for handcrafted
personal pizzas made with fresh ingredients and a fast and speedy
experience – announced today that it has engaged Siltanen &
Partners (S&P) to work on a project to redefine the brand
and more precisely articulate the consumer proposition.
"We are ecstatic to have partnered with Rob Siltanen and his team on a refresh of the
Pie Five brand," said Brandon
Solano, CEO of RAVE Restaurant Group. "Rob has built a group
of creative geniuses who know exactly what it takes to put Pie Five
at the forefront of fast casual pizza. Their work will
solidify our positioning in the pizza space and give Pie Five a
unique brand soul that will resonate with both loyal fans and new
guests."
As creative director at TBWAChiatDay, Siltanen wrote "To the
Crazy Ones," a renowned commercial that launched Apple's "Think
Different" campaign. Additionally, he created some of the most
successful advertising in Nissan's history.
"We're excited to team up again with Brandon Solano on Pie Five," said Siltanen,
founder of S&P. "Together, we quickly gave Pei Wei a fresh and bold new identity that
resulted in immediately driving store traffic for that brand. It
will be fun to help make a mark for Pie Five and its franchisees,
too."
Siltanen opened S&P in 1999, confident that an independently
owned, creatively led shop could produce notable marketing results
for businesses of every type. In its early days, S&P launched
several startups that were sold for fortunes small and large. Then,
when CBS developed a prime-time sitcom based on a character created
by the agency, "Baby Bob," S&P
made advertising history.
Recognized by AdAge as one of the top agencies in the country,
S&P is a full-service creative agency, dedicated to helping
businesses of all shapes and sizes solve real-world marketing
problems through the power of creativity. S&P is unique in its
passion, expertise and uncompromising focus on creating meaningful
results, leading to two decades of successfully reimaging brands
and creating groundbreaking campaigns.
Pie Five's fast-casual concept provides guests with a fully
customizable experience from start to finish. With more than 30
fresh toppings, six savory sauces and five crust choices, there's a
delicious pairing to match every guest's preference. In addition to
offering low-carb Cauliflower Crust, Pie Five accommodates dietary
restrictions with its gluten-free crust and vegan cheese
options.
For more information on Pie Five's locations, please visit
the Pie Five location finder. Connect with Pie Five
on Facebook, Instagram and Twitter.
ABOUT PIE FIVE PIZZA
Dallas-based Pie Five Pizza is a subsidiary of
Rave Restaurant Group, Inc. (NASDAQ: RAVE). Rave owns, franchises
and supplies more than 200 Pie Five and Pizza Inn restaurants
operating domestically and internationally. Pie Five Pizza is the
leading brand in the rapidly growing fast casual pizza space,
offering individual handcrafted pizzas with fresh ingredients made
to order in less than five minutes. The brand was named among
Fast Casual's Top "Movers & Shakers" for three consecutive
years, 2015 "Best Franchise Deal" by QSR Magazine, 2012 Hot
Concepts winner by Nation's Restaurant News and one of "10 Hot New
Restaurant Chains from Established Brands" by Forbes.com. For
more information, please visit PieFivePizza.com.
About Siltanen & Partners
Siltanen & Partners
is a creative-led, results-centric, full-service advertising agency
based in Los Angeles, California.
S&P's motto "Creative work that works" speaks to the agency's
unique ability to consistently do engaging and talked-about
advertising that achieves notable business results for its clients.
Founded in 1999 by Rob Siltanen,
S&P has long been a pioneer in creating unique media solutions
and maximizing the power of digital content. In 2011, S&P was
one of the first ad agencies to create an in-house content creation
laboratory (City of Angels Creative Enterprises) complete with a
high-quality film production team, special effects artists,
state-of-the-art editing and post-production capabilities. Over the
past five years, the agency's ads have ranked as the most effective
in the tech (Amazon.com), footwear (Skechers) and real estate
(Coldwell Banker) categories
according to Ace Metrix—the marketing industry's leading research
company for measuring advertising effectiveness. S&P has a long
track record of building brands across many categories including
restaurants. They were instrumental in helping Panda Express
achieve category-defining growth.
Contact: Cami Studebaker,
Champion Management
972.930.9933; cstudebaker@championmgt.com
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SOURCE Pie Five Pizza