HERZLIYA, Israel, Sept. 7,
2022 /PRNewswire/ -- Bingo Blitz®, a
Playtika® studio and the world's most popular free-to-play
Bingo game*, has partnered with Golden Globe-winning actress,
producer, talk show host and author Drew Barrymore to kick off a
brand-new era of bingo for generations to come.
The one-year partnership - a first of its kind in the game -
will see Bingo Blitz break boundaries and reinvent itself once
again by featuring the lovely Barrymore as her own
in-game avatar in an eye-catching integration alongside
the game's adored mascot, Blitzy®. Throughout the "Drew
BingoMore Show" event, starting today, Barrymore will greet
players, offer tips and tricks, and dish out prizes in multiple
in-game features.
As part of the exciting campaign, Barrymore will also be seen in
Bingo Blitz commercials on live TV and across digital platforms in
the US, with the star promoting the activity on her social media
and participating in in-game events.
"I'm a huge gamer. I actually used to go to a Tuesday night
weekly bingo game with all my friends," said Barrymore behind
the scenes of the campaign shoot. "I love that it's a game that
everybody around the world can play. We are looking for a
collective experience and Bingo Blitz is sort of the perfect
one," she continued.
Speaking of the Bingo Blitz mobile game, Barrymore also
commented: "I just want to be a part of things that everybody
can be a part of - I also love that it is free. To be welcomed and
invited and you can come and play and be a part of something - that
collective experience should be able to be had by all, so I thank
Bingo Blitz for making it so accessible to everybody."
Since its launch in 2010, the reinvention of classic Bingo, and
ensuring the game reaches both existing and new audiences, has
always been vital to Bingo Blitz's mission. By enhancing player
experiences through multiple features, events and power-ups, and
taking the nostalgic game to new heights fit for a digital age,
Bingo Blitz makes Bingo a game for everyone. This one-of-a-kind
campaign gives players the opportunity to play Bingo in a fun and
unique way, with Barrymore herself integrated inside the game.
This follows on from Bingo Blitz's partnership with
Meghan Trainor earlier this year,
which saw the hit singer release "All About That Game!" as a unique
twist on her chart-topping single "All About That Bass." Prior to
this, the game launched the catchy single "She's Bingo" in 2021, a
modern reimagining of the classic "D.I.S.C.O." track, featuring
well-known singers Luis Fonsi and Nicole Scherzinger.
Lior Itzhak, General Manager
of Bingo Blitz, comments: "With Bingo Blitz, we are
always looking to find new and unique ways to reinvent and redefine
Bingo, ensuring the game is everywhere and accessible. We are so
pleased to have the highly esteemed Drew Barrymore on board to help
us do just that and promote this exciting message far and
wide! We hope our global player community enjoys the campaign as
much as we enjoyed creating it!"
Bingo Blitz is available to download for free on the App
Store and Google Play using this link:
https://bingoblitz.onelink.me/789120864/dwx1cc3l.
*According to data.ai, Bingo Blitz is the world's most
popular free-to-play Bingo game by Worldwide downloads from
Dec 2021 – Jul
2022 across iOS and Google Play.
About Bingo Blitz®
Bingo Blitz is the #1 free-to-play bingo game*,
with over 1 million active players per day on social networks and
mobile platforms forming a large community of players from all over
the world. At Bingo Blitz, we care about our players and are driven
by a commitment to provide them with the highest quality product
and user experience. Through exciting narratives, innovative
features, and mega prizes, our mission is to reinvent the way
people play Bingo, making Bingo a game for everyone. Our unique
social platform and content make it fun and easy for millions of
people to play and connect with each other worldwide.
About Playtika® Holding Corp.
Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming
entertainment and technology market leader with a portfolio of
multiple game titles. Founded in 2010, Playtika was among the first
to offer free-to-play social games on social networks and, shortly
after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain
the world through infinite ways to play, Playtika has offices
worldwide and employs over 4,000 employees.
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SOURCE Playtika