PURCHASE, N.Y., Oct. 12, 2021 /PRNewswire/ -- Today, YACHAK
announced the roll out of a new product packaging design that
appeals to the brand's younger, health-conscious consumers. Each
can features a clean, bright design and its own unique associated
animal – each species is local to the Amazon Rainforest in
South America where YACHAK takes
its inspiration from, and plants trees as part of the brand's
reforestation efforts.
YACHAK now offers refreshed packaging across its five
ready-to-drink, canned teas, but the flavor profiles of all five
varieties remain the same:
- Berry Blue: An
invigorating blend of blueberry and yerba mate.
- Berry Red: A refreshing
boost of yerba mate, raspberry, and cranberry.
- Blackberry: A bold and effective blast of berry and
yerba mate.
- Passionfruit: Tropical taste of passionfruit and yerba
mate.
- Ultimate Mint: Crisp spearmint taste with a yerba mate
twist.
Each unique flavor is made with USDA Organic ingredients
including Yerba Mate, a species of the holly plant that grows in
the central and southern regions of South
America and provides a natural source of caffeine.
"We're excited to unveil this new, modern packaging design for
YACHAK. By evolving our packaging to focus on emphasizing consumer
interests, we're letting our organic ingredients speak for
themselves," said Aziel Rivers,
Senior Director of Marketing at PepsiCo. "This redesign was created
first and foremost with our consumers in mind, bringing them an
energy boost throughout the day while also being mindful of where
their products come from."
'Yachak' is the name the indigenous Kichwa people of Sarayaku in
the Ecuadorian Amazon give to their Shamans. The brand is committed
to providing a natural and organic source of energy that helps
protect the trees, communities, and species of the Amazon
rainforest. Through its partnership with non-profit organization
One Tree Planted, YACHAK is working to restore nearly 300 acres of
green space by planting 280,668 tree seedlings and will plant over
500,000 trees by 2024. These combined efforts have made long-term
harvesting possible and have provided 72 farmers with sustainable
income and employment. A portion of each purchase of YACHAK goes
towards supporting One Tree Planted.
The YACHAK brand's five ready-to-drink, canned teas are
available at select retailers nationwide and on e-commerce. The
plant-based energy teas are USDA organic, non-GMO and made using
Fair Trade Certified sugar. Each 16oz. can contains 165 mg of
organic caffeine and retails for $2.59 - $2.79. For
more information, please visit www.YACHAK.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
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SOURCE PepsiCo