PLANO, Texas, Sept. 23, 2021 /PRNewswire/ -- Frito-Lay, a
division of PepsiCo® and leader in snacking, today introduced an
industrially compostable bag for its Off The Eaten Path® brand.
The bags are currently available at Whole Foods Market and
select retailers starting this month and are an example of
PepsiCo's investments in breakthrough food packaging technology and
the overall pep+ transformation. Producing the materials used for
these bags creates approximately 60 percent lower GHG emissions
than traditional packaging and the technology may be licensed to
other companies at no cost to further the use across the
consumer-packaged goods industry.
"Frito-Lay recognizes the important role we play in driving
towards a circular economy and reducing packaging waste," said
David Allen, vice president of
sustainability, Frito-Lay North
America. "We are investing in plans to scale circular food
packaging that is recyclable, compostable, biodegradable or
reusable and sharing that technology to build a more sustainable
food system for us all."
Off the Eaten Path® Composting Program
Off The Eaten Path prides itself on being a brand passionate
about developing tasty snacks made with real ingredients consumers
can feel good about like peas, chickpeas, and black beans that are
better for people and for our planet.
As part of our journey on developing snacks better for the
planet, Off the Eaten Path is piloting industrially compostable
packaging. The packaging, which is primarily made from non-food,
plant-based sources, is available on specially marked Off The Eaten
Path Chickpea Veggie Crisps or Off The Eaten Path Veggie
Crisps.
In order to send the packaging to be composted, consumers are
invited to sign up on the TerraCycle program page at
https://www.terracycle.com/en-US/brigades/off-the-eaten-path-compost
where they are given the choice to either mail in the packaging
using the provided prepaid shipping label or locate a local
composting drop-off location via the easy-to-use database.
"Since our founding, TerraCycle has made it our mission to
'Eliminate the Idea of Waste' and provide consumers with a simple
process to responsibly dispose of the packaging generated from the
items they use and consume every day," said Tom Szaky, founder and
CEO of TerraCycle. "Through this composting program, consumers can
demonstrate their respect for the environment by taking an active
role in the end-of-life processing of their favorite brand of
chip."
"Everyone can play an important role in bringing positive change
for our planet," said Marissa Solis,
senior vice president of marketing, Frito-Lay North America. "We see these new,
industrially compostable Off The Eaten Path bags as an easy way for
consumers to forge a new path forward in creating a world where
packaging never becomes waste."
As an added incentive, Off The Eaten Path brand will also donate
$1 to Ocean Conservancy for every
specially marked industrially compostable bag returned to
TerraCycle by May 30, 2022, up to
$192,000.
"We are thrilled to team up with Off The Eaten Path with the
launch of these new, compostable bags," said Edith Cecchini, Project Director, Corporate
Strategy & Policy, Ocean Conservancy. " Packaging design
innovations such as this will move us a little closer to a circular
economy, and an ocean free of trash."
PepsiCo's end-to-end transformation: pep+ (PepsiCo
Positive)
pep+ is an end-to-end transformation that puts
sustainability at the center of how the company will create growth
and value by operating within planetary boundaries and inspiring
positive change for the planet and people.pep+ will guide how
PepsiCo will transform its business operations: from sourcing
ingredients and making and selling its products in a more
sustainable way; to leveraging its more than one billion
connections with consumers each day to take sustainability
mainstream and engage people to make choices that are better for
themselves and the planet.
For more information on the Off The Eaten Path industrially
compostable packaging and pep+, visit the Off the Eaten
Path and PepsiCo websites. You can send your bag to
be composted using the form found on the Off The Eaten Path website
here.
About Frito-Lay North America
Frito-Lay North America is the $18
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered
in Purchase, N.Y. Frito-Lay snacks include Lay's and Ruffles
potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos
tortilla chips and branded dips, SunChips multigrain snacks and
Fritos corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, http:www.fritolay.com/, on
Twitter fritolay, on Instagram @fritolay and on Facebook
Frito-Lay.
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SOURCE Frito-Lay