CAMBRIDGE, Mass., May 18, 2020 /PRNewswire/ -- Pegasystems
Inc. (NASDAQ: PEGA), the software company empowering digital
transformation at the world's leading enterprises, today announced
it has been named a Visionary in the Gartner Magic Quadrant for
Multichannel Marketing Hubs (1) report. Gartner evaluated 19
marketing software vendors against 15 different criteria on their
ability to execute and completeness of vision. This is the third
consecutive year Pega has improved its position on 'completeness of
vision' and 'ability to execute' in this report.
Pega Customer Decision Hub™ – part of the Pega
Infinity™ digital transformation suite – activates
intelligent technologies like predictive analytics and machine
learning, enabling marketers to engage customers one to one with
next best actions that are hyper-personalized for each individual
and moment. By making interactions more relevant, timely, and
contextual, Pega clients deepen their customer relationships while
maximizing value.
This report is among recent analyst recognition of Pega's
real-time digital decisioning and customer engagement capabilities.
Pega was named a Leader in Gartner's Magic Quadrant for CRM
Customer Engagement Center (2) and ranked within the three
highest scores for all use cases in the Gartner companion
report, Gartner's 2019 Critical Capabilities for the CRM
Customer Engagement Center (3). It was also named a
Leader in The Forrester WaveTM: Real-Time Interaction
Management (RTIM) report, Q1 2019 (4).
Quotes & Commentary
"Now more than ever, marketers
need to reach out to customers with intelligence and empathy to
ensure that all engagements communicate only the most relevant
offers and messages," said Dr. Rob
Walker, vice president of analytics, Pegasystems. "To us,
the continued recognition from Gartner reinforces Pega's unique
ability to increase marketing agility, empathy, and
value-contribution across channels."
Supporting Resources
- Analyst report: Gartner Magic Quadrant for Multichannel
Marketing Hubs
- Website: Pega Customer Decision Hub
- Video: Real-Time Omni-Channel AI
- Whitepaper: Crossing The Chasm – From Campaigns to Always-on
Marketing
- Gartner, Inc., "Magic Quadrant for Multichannel Marketing
Hubs," by Noah Elkin, Benjamin Bloom, Mike
McGuire, Colin Reid,
Joseph Enever, , May 12, 2020
- Gartner, Inc., "Magic Quadrant for the CRM Customer Engagement
Center," By Brian Manusama,
Nadine LeBlanc, and Simon Harrison, June 11,
2019, and before 2013, this report was titled "Magic
Quadrant for CRM Customer Service Contact Centers"
- Gartner, Inc., "Critical Capabilities for the CRM Customer
Engagement Center," By Nadine
LeBlanc, Brian Manusama,
Simon Harrison, September 28, 2019
- Forrester Research: The Forrester Wave™: "Real-Time Interaction
Management, Q1 2019," by Rusty
Warner, with Mary Pilecki,
Christian Splaine, and Christine Turley, February 27, 2019
Gartner Disclaimer
Gartner does not endorse any
vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Pegasystems
Pega is the leader in cloud
software for customer engagement and operational excellence. The
world's most recognized and successful brands rely on Pega's
AI-powered software to optimize every customer interaction on any
channel while ensuring their brand promises are kept. Pega's
low-code application development platform allows enterprises to
quickly build and evolve apps to meet their customer and employee
needs and drive digital transformation on a global scale. For more
than 35 years, Pega has enabled higher customer satisfaction, lower
costs, and increased customer lifetime value. For more information
on Pegasystems (NASDAQ: PEGA) visit www.pega.com.
Press Contact:
Sean
Audet
Pegasystems Inc.
sean.audet@pega.com
(617) 528-5230
Twitter: @pega
All trademarks are the property of their respective
owners.
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SOURCE Pegasystems Inc.