OSLO, Norway, Sept. 22, 2021 /PRNewswire/ -- Today, Opera
[NASDAQ: OPRA] has announced the launch of its self-serve
advertising platform Opera Ad Manager, powered by DanAds, a
customizable and scalable self-serve ad tech infrastructure for
tier1 publishers. It is designed to create, manage, and report on
digital advertising campaigns in one place allowing advertisers to
reach customers in all phases of their journey from discovery to
conversion.
Recently, Opera Ads proudly celebrated its two-year anniversary.
Since its launch it has become a force to be reckoned with,
reaching and engaging millions of Opera users worldwide with
innovative, content-based ad experiences from Opera's global
inventory, across its portfolio of products and partner
inventories.
Hundreds of millions of engaged users choose Opera products to
lead their online lives. Consolidated financial results from the
second quarter 2021 showed advertising revenue has increased 128%
year-over-year, to $28.9 million,
predominantly fueled by monetization growth within Opera News and
mobile browsers. The standalone revenue for Opera News grew 442%
year-over-year and 49% sequentially versus the first quarter of
2021.
Over the last two years, the Opera team has maintained a
commitment to improving user experience by introducing innovative,
feature-rich ad formats. As a result of these efforts, Opera is
launching a self-serve advertising platform Opera Ad Manager
powered by DanAds, a leading provider of self-serve technology. As
a response to our advertisers' needs, we made it seamless and
efficient to tap into the Opera Network and reach an engaged target
audience by offering an easy to use interface to access our
inventory in the most transparent way.
Opera Ad Manager is a portal that offers individual businesses
and service providers the opportunity to advertise to their ideal
audience around the globe, leveraging an easy to use interface to
access the scaled inventory of Opera's trusted browsers and news
apps in the most transparent way. The video introduction to Opera
Ad Manager is available here.
As a response to our advertisers' needs we have made it seamless
and efficient to tap into the Opera Network and reach and engage
target markets by self managing and optimizing marketing campaigns.
Opera is now offering anyone the ability to buy and advertise with
Opera making advertisers completely self-sufficient in their
campaign execution. Opera is lowering the threshold for advertisers
around the world by allowing access to it's wide audience with even
a moderate budget. This is a perfect fit for small and medium
enterprises which are just about to start to advertise their
businesses. Using state of the art self-serve tools makes the
process of placing an ad simple, fully controllable at every stage
and easily changeable to tune the campaign inline with its
objectives.
"At Opera we are always looking for innovative technologies
to be integrated in our products and extend our offering. The
partnership between Opera Ads and DanAds allows for complete
automation of all ad operations, saving time and effort, which in
turn leads to an increase in campaign efficiency and, thus,
maximizes the ROI of every ad dollar spent," says Per
Wetterdal, EVP Commercial.
There are a great number of successful and innovative providers
of self-serve technology beyond the big two: Google and Facebook.
DanAds is one of the leading independent providers of choice on the
market and is known for providing publishers with their own
customizable, scalable, self-serve platforms, allowing for the
automation of all ad operations, sales, and creative management to
increase revenue effectively. It is trusted by companies like
Tripadvisor, Hearst Magazines, Bloomberg Media Group, The Atlantic,
New York Post and Philips.
"We have been excited since day one of working together with
Opera on the Opera Ad Manager. Our two companies have many
similarities, being Scandinavian players on a truly global market
and believing in the need for a transparent ecosystem. This is just
the beginning of our partnership and we look forward to continue
our set roadmap together," says Istvan
Beres, co-founder and CEO at DanAds.
By partnering with DanAds, Opera Ad Manager allows anyone to
convey their message to the right audience, at the perfect time, in
the most opportune place thanks to:
- Ease of use and freedom of choice: Starting a
campaign has never been simpler thanks to the straight-forward and
easily accessible platform. At every stage it is possible to view
all available options and play with the variables. This freedom of
choice is what makes self-service advertising so popular.
- Full control of campaigns: Manage your creatives,
scheduling, spending and targeting with fully transparent
results. From custom reporting and analytics for the campaigns
visualized with online graphs and tables to the easy export
options.
- Reach: All the necessary tools to reach millions of
potential users around the globe are presented on the
platform.
Opera is looking forward to continuing implementing technologies
that not only allow brands to connect with large, highly-engaged
audiences, but to target those audiences with precision. All with
Opera, and its innovative features, at the core.
About Opera
Opera is a leading global web innovator with an engaged and
growing base of hundreds of millions of monthly active users.
Building on over 25 years of innovation that started with browser
products, Opera is increasingly leveraging its brand as well as its
massive and highly active user base in order to expand its
offerings and business. Today, Opera offers users around the world
a range of products and services that include PC and mobile
browsers, the AI-powered newsreader Opera News, and recently
launched fintech and classifieds apps. Opera is headquartered in
Oslo, Norway and listed on the
NASDAQ stock exchange (OPRA).
About DanAds
DanAds (www.DanAds.com) is the leading provider of self-serve
advertising infrastructure, supplying publishers with
white-labelled, customizable, and scalable self-serve platforms.
Hailing from Sweden, DanAds
believes that openness between advertisers and publishers is
necessary to increase engagement and drive scale.
DanAds was founded in 2013 by CEO, Istvan Beres, and CPO and Head of Sales,
Peo Persson. Among DanAds's clients
are some of the world's leading traditional publishers including
Hearst Magazines, Bloomberg Media Group, Mail Metro Media and Reach
PLC, as well as some of the world's largest online tech and
streaming platforms such as Tripadvisor, SoundCloud, and Roku.
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SOURCE Opera Limited