OSLO, Norway, Feb. 17, 2021 /PRNewswire/ -- Opera Limited
(NASDAQ: OPRA), one of the world's major browser providers with 380
million active users globally, including ~50 million active users
in Europe, today announced the
launch of new, in-browser ecommerce functionality supporting
cashback and payments activities under the brand "Dify". Opera's
plan is to offer in-browser services uniquely targeting a young,
fast-growing set of "power shoppers'' who could benefit from
installing the Dify wallet app.
In addition to the cashback integration, the initial version of
the Dify app ships with a current account and a free virtual
Mastercard debit card.
Dify cashback service in the Opera browser
The first version of the Dify app will allow consumers to
receive ecommerce cashback for purchases made on partner websites
accessed through the Opera browser. Opera users will also get
access to a special shopping mode, which protects their data while
shopping by disabling third party extensions.
Krystian Kolondra, EVP Browsers
& EEA Fintech, said: "Every day millions of people shop
online and make their payments using Opera browsers." Kolondra
continued: "Opera has a track record of growing audiences and then
improving their experiences to make them more engaging. We think
this is one of the highest-potential areas: With Dify, we are
making the browser and a superior wallet work better, together, to
improve users' shopping experience and also make it financially
rewarding".
Dify cashback and the smart shopping mode in the Opera browser
let users benefit from a cashback service from partner websites,
including top European ecommerce merchants.
Dify wallet app
Users will at first be able to use the Dify app to open a
current account and get a free virtual Mastercard debit card to
shop. They will also be able to use it to collect cashback for
purchases made using the shopping mode within the Opera browser.
Those using the Dify card to make the purchases will receive
additional cashback. In the future, Opera's plans include enabling
more wallet services like savings management, credit and investment
opportunities as well as instant cashback.
E-commerce in Europe last year
reached €717 billion, with research from J.P. Morgan showing that
many countries in Europe will
continue to have double-digit growth in 2021.
Today´s launch follows Opera's corporate acquisitions and
investments in the financial services industry. In January 2020, Opera announced its acquisition of
the Estonian banking-as-a-service startup, Pocosys, and in
July 2020, announced its next step,
an investment in and agreement to acquire Fjord Bank. In
September 2020 Opera joined the
Emerging Payments Association EU.
The cashback service as well as the Dify app are currently
offered in Spain in beta, with
more European markets to follow in the future. For more information
go to https://getdify.com.
About Opera
Founded in 1995 in Norway,
Opera delivers browsers and AI-driven digital content discovery
solutions to 380 million MAUs worldwide. The quickly growing
company remains one of the most innovative browser creators in the
world. Opera is listed on Nasdaq under the OPRA ticker symbol.
About Dify
Dify built by Opera, uses the company's expertise and track
record in delivering cutting-edge internet browsers and has been
specifically designed to bring an intuitive, mobile-first approach
to financial services. Dify uses technology from the Opera browser
and has been crafted and designed in Europe to provide modern shoppers with the
highest quality online experience by making it safer, more personal
and more rewarding.
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SOURCE Opera Limited