HANGZHOU, China, March 30,
2023 /PRNewswire/ -- Cloud Music Inc. (HKEX: 9899,
"NetEase Cloud Music" or the "Company"), a leading interactive
music streaming service provider in China, today announced that it has renewed its
agreement ("the Agreement") with Rock Records Co., Ltd. ("Rock
Records"), one of Asia's largest
independent record labels, granting NetEase Cloud Music the right
to distribute Rock Records' music catalog in China.
Under the terms of the Agreement, NetEase Cloud Music and Rock
Records will continue to collaborate to promote the presence of
Rock Records' prominent and fan-favorite artists and content. The
renewal agreement, covering Rock Records' both back catalog and
upcoming releases, also extends the strategic cooperation towards
more in-depth initiatives on copyright cooperation between the two
parties. Particularly, NetEase Cloud Music will also obtain the
rights to sublicense Rock Records' music for use in multiple
scenarios, such as third-party applications, website background
music and smart devices. Moving ahead, NetEase Cloud Music and Rock
Records will continue to collaborate on artist promotion and the
distribution of top-notch content, and will be exploring more
innovative approaches in the fields of user experience and
commercial value.
Rock Records was founded in 1980 and is known in the Mandopop
(Mandarin popular music) world as one of the most established and
influential record labels in Asia.
The label is also home to a diverse roster of critically acclaimed
artists, including Tayu Lo,
Jonathan Lee, Wakin Chau, Chenyue Chang, MC HOTDOG,
Rene Liu, MayDay, Fish
Leong, Karen Mok, Yuki Hsu,
Cheer Chen and Gary Chaw. Numerous artists signed to Rock
Records have been adored by audiences with a plethora of iconic
classic work, and their popularity continues to be revived among
China's younger generations. In
2022, in celebration to Rock Records' 40th anniversary, special
music episodes were launched on NetEase Cloud Music. Titled "Rock
40 and Bands", 40 indie bands, including Sunset Rollercoaster,
Second Hand Rose, Deca Joins and The Last Day of Summer 831, were
invited to play their own unique renditions of classic hits by Rock
Records, and the audience showed an overwhelmingly positive
response.
In recent years, the new generation of artists signed to Rock
Records have seen a rapid rise in popularity, with artists such as
Shi Shi, Nine Chen, Men Envy
Children, Howard Lee and Darcy
becoming popular names among the younger generation. To further
bolster its presence in the music industry, Rock Records launched
its electronic music sub-label, ROKON, which has infused a new wave
of energy into rapidly growing Chinese electronic music, a genre
that is highly sought-after by today's youth.
As one of China's leading
online music platforms, NetEase Cloud Music has been a preferred
online destination among the younger generation, offering a wide
selection of genres from both domestic and international artists.
The vibrant music community atmosphere, highly interactive user
base and impressive user stickiness of NetEase Cloud Music
underpins the platform's capability to effectively promote music
content and foster meaningful connections between artists and their
fans in China.
NetEase Cloud Music has been actively broadening its portfolio
and expanding its partnerships with top entertainment companies to
enrich the high-quality content offering on the platform and to
better address users' diverse music tastes. NetEase Cloud Music has
recently extended its music copyright cooperation with a number of
top record labels, including Modern Sky, Emperor Entertainment
Group, China Record Group, Feng Hua Qiu
Shi, Yuehua Entertainment, Linfair Records, SM
Entertainment, TF Entertainment, YG Entertainment, KAO!INC, Avex,
Pony Canyon and B'in Music. Moving forward, NetEase Cloud Music
will forge ahead with top-notch music copyright holders and
continue to provide more high-quality music content to music lovers
in China.
About Cloud Music Inc.
Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999),
Cloud Music Inc. (HKEX: 9899) is a leading interactive music
streaming service provider in China. Dedicated to providing an elevated user
experience, Cloud Music Inc. provides precise, personalised
recommendations, promotes user interaction and creates a strong
social community. Its focus on discovering and promoting emerging
musicians has made the platform a destination of choice for
exploring new and independent music among music enthusiasts in
China. The platform has been
recognised as the most popular entertainment app among China's vibrant Generation Z community.
Please see http://ir.music.163.com/ for more information.
Forward Looking Statements
This press release contains forward-looking statements relating
to the business outlook, estimates of financial performance,
forecast business plans and growth strategies of the Company. These
forward-looking statements are based on information currently
available to the Company and are stated herein on the basis of the
outlook at the time of this press release. They are based on
certain expectations, assumptions and premises, some of which are
subjective or beyond our control. These forward-looking statements
may prove to be incorrect and may not be realised in the future.
Underlying these forward-looking statements are a lot of risks and
uncertainties. In light of the risks and uncertainties, the
inclusion of forward-looking statements in this press release
should not be regarded as representations by the Board or the
Company that the plans and objectives will be achieved, and
investors should not place undue reliance on such statements.
Investor Enquiries:
Angela Xu
Cloud Music Inc.
music.ir@service.netease.com
Media Enquiries:
Li Ruohan
NetEase, Inc.
globalpr@service.netease.com
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SOURCE NetEase Cloud Music