French brands showcased their winter 22/23 collection while demoing FirstLook Smart Mirror in front of influencers, VIPs, and celebrity stylists

AIRPORT CITY, Israel, Dec. 14, 2022 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) ("MySize" or the "Company", an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, today announced MySize partnered with Promas, the French Menswear Federation, during Promas' 2-day fashion event on December 7th and 8th, 2022 in Paris, France to demo and present its FirstLook Smart Mirror.

In Paris, at the French Menswear Federation, an influencer uses MySize’s FirstLook Smart Mirror to view a Giorgio & Mario 22/23 winter collection jacket.

FirstLook Smart Mirror is an interactive, mirror-like touch display that provides shoppers in physical stores with an enhanced online shopping experience featuring a 3D "try it on" avatar experience, personalized size recommendations from MySizeID, style recommendations, and contactless checkout. Seamlessly fitting into any retail environment with third-party point-of-sale systems integration, it can be placed in fitting rooms and other high-traffic, strategic locations.

Promas, a premier fashion event, showcased the winter 22/23 menswear collections of a dozen French brands including  Béton Ciré, Gab+riel, Giorgio & Mario, Le Petit Dakarois, Pas Une Marque, Studio Rice, and The Hideoutclothing. Attendees including an estimated 100 French fashion influencers, VIPs, and celebrity stylists discovered these exciting fashion brands and FirstLook Smart Mirror.

MySize presented its First Look Smart Mirror and provided a demo for attendees featuring clothing from the French brand Giorgio & Mario. During the event, influencers tried on the latest collections from a variety of brands and viewed themselves on FirstLook Smart Mirror.

"FirstLook Smart Mirror is a highly innovative, next-generation mirror that hybridizes retail apparel shopping, merging the digital-online user experience that so many have become accustomed to into the traditional physical retail store environment," stated MySize CEO Ronen Luzon. "We were pleased to participate in this major French menswear fashion event where top retail influencers got to experience FirstLook Smart Mirror firsthand. We believe this will lead to greater interest from retailers and subsequent installations of the mirror in more physical store locations."

MySize offers FirstLook Smart Mirror to retailers on a purchase or lease option, with a subscription service for data and interactive functionality.

About MySize Inc.
MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) is an omnichannel e-commerce platform and provider of AI-driven measurement solutions including MySizeID and recently acquired Naiz Fit to drive revenue growth and reduce costs for its business clients. Orgad, its online retailer platform, has expertise in e-commerce, supply chain, and technology operating as a third-party seller on and other sites. MySize recently launched FirstLook Smart Mirror, a mirror-like touch display that provides in-store customers an enhanced shopping experience and contactless checkout. FirstLook Smart Mirror extends MySize's reach into physical stores and is expected to contribute to revenues through unit sales and recurring service fees.

MySize has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website:

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Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry.

Register here for the MySizeID solution for your online store and here for the Naiz Fiz solution.

To learn more about MySize and for additional information, please visit: our website:

Forward-looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the acquisition, expected revenues, and the expected closing of the acquisition. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

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