Technology behemoth Microsoft Corporation (NASDAQ: MSFT) recently revealed that the company has launched a new seller experience application named Viva Sales to enhance the capability of any Customer Relationship Management (CRM) system. Following the news, shares of the company declined 2.7% during yesterday’s trading session, which can be attributed to wider market concerns. Yet, it pared its losses slightly to close at $245.80 during the extended trading session. Strategic Impact With the use of Viva Sales, salespeople or sales teams in an organization will be able to get valuable insights from across Microsoft 365 and Teams, make manual data entry redundant, and receive AI-driven recommendations and reminders.
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