SAN FRANCISCO, July 22, 2021 /PRNewswire/ -- Marin Software, a
leading provider of digital marketing software for
performance-driven advertisers and agencies, today announced that
it has published three new customer case studies highlighting the
benefits of using MarinOne across multiple marketing channels.
Digital marketers are looking for the best performance from
their marketing investment and the advanced bidding at the heart of
delivering results. The MarinOne bidding algorithm can be used
across channels, including the latest additions like Instacart,
LinkedIn and Apple Search Ads.
"MarinOne enables brands to connect more effectively with
customers," said Chris Lien, Marin's
Chairman and CEO. "As the big platforms get increasingly siloed,
advertisers can no longer rely on publisher tools alone. They need
a platform like MarinOne to help integrate their efforts for the
best results."
Paddy Power Betfair, one of the most popular betting brands in
the UK and Ireland, was looking to
improve the efficiency of their Apple Search Ads campaigns and
reduce the time they were spending each week bidding manually.
"We tested MarinOne Bidding on Apple Search Ads and our CPAs
came down by 30%." Noted Anthony Elders, Head of Search, Paddy
Power Betfair. "Our CPCs became more manageable and we were able to
free up budget to re-invest in additional growth opportunities.
We're thrilled with the results, and we plan to keep using MarinOne
Bidding on other lines of business in the future."
Blast Analytics, an Analytics consulting firm, relies heavily on
digital marketing to find new customers. They were promoting their
services via LinkedIn marketing services and turned to MarinOne to
increase the ROI of their investment, resulting in a 23% increase
in conversion rate.
"Marin continues to innovate and improve its technology to drive
better performance for our clients," said Brian Lange, Senior Marketing Manager at Blast
Analytics. "The MarinOne solution has saved us time reporting on
our LinkedIn campaigns and also provided a significant performance
uplift leveraging its bidding technology."
Storable, a technology provider for the $38-billion self-storage industry, was looking
for a different third-party solution to manage their bidding,
but wanted to find a tool that better incorporated their customer
lifetime value data, optimizing against multiple inputs. The Marin
professional services team connected their move in rate data with
customer net present value. This full funnel solution outperformed
the competition.
"I am truly grateful for the solution Marin built for us," said
Laura Kleiner, Sr. Director, Demand
at Storable. "I'm happy to say that Storable is a Marin customer,
and I hope we'll remain one for years to come."
Visit marinsoftware.com/resources/case-studies to see the full
case studies and to learn more about how MarinOne can improve the
results of your paid search, social and eCommerce marketplace
advertising.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software offers a
unified SaaS advertising management platform for search, social,
and eCommerce advertising. The Company helps digital marketers
convert precise audiences, improve financial performance, and make
better decisions. Headquartered in San
Francisco with offices worldwide, Marin Software's
technology powers marketing campaigns around the globe. For more
information about Marin Software, please visit
www.marinsoftware.com.
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SOURCE Marin Software