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Monster Beverage Corporation

Monster Beverage Corporation (MNST)

50.89
-0.12
(-0.24%)
Closed July 21 4:00PM
50.8504
-0.0396
(-0.08%)
After Hours: 7:33PM

Professional-Grade Tools, for Individual Investors.

MNST News

Official News Only

MNST Discussion

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Bman1 Bman1 2 months ago
Hello? Anybody see the short interest on this? Thinking this could be set up for a nice squeeze. Any thoughts?
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Monksdream Monksdream 4 months ago
MNST new 52 week hi
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DiscoverGold DiscoverGold 8 months ago
Schroder Investment Management Group Buys 374,493 Shares of Monster Beverage Co. (MNST)
By: MarketBeat | November 25, 2023

• Schroder Investment Management Group lifted its stake in Monster Beverage Co. (NASDAQ:MNST) by 59.4% during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 1,004,484 shares of the company's stock after purchasing an additional 374,493 shares during the period. Schroder Investment Management Group owned about 0.10% of Monster Beverage worth $57,698,000 at the end of the most recent quarter...

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DiscoverGold DiscoverGold 8 months ago
Monster Beverage $MNST Notable size #darkpool activity with price pulling back to the 200 sma on the daily
By: FLOWrensics | November 21, 2023

• $MNST Notable size #darkpool activity with price pulling back to the 200 sma on the daily

Just over 2 mil shares at $54.90 - 33% of 30D Avg Vol.



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DiscoverGold DiscoverGold 9 months ago
Analyst Downgrades Monster Beverage (MNST) Stock on Sales Growth
By: Schaeffer's Investment Research | October 24, 2023

• Piper Sandler downgraded MNST to "neutral" from "buy"

• The majority of analysts are still bullish toward the stock

Piper Sandler downgraded energy drink name Monster Beverage Corp (NASDAQ:MNST) to "neutral" from "overweight" today. The firm cited the company's retail sales growth, which looks "likely to lag to historical levels," and cut its price objective to $50 from $63. Deutsche Bank also threw in a minor price-target cut to $61 from $62.

MNST is up 0.8% at $50.54 at last glance, recovering form its earlier losses. The stock has picked up from its mid-October lows, which had it trading at its lowest levels in a little under a year, though it is now stalling at the $51 level. The descending 20-day moving average is providing a firm line of pressure as well. Hovering below its year-to-date breakeven level, MNST is up 12.7% in the last year.

The stock could see more bear notes, too, as 16 of the 23 analysts in coverage carry a "buy" or better rating. Plus, the 12-month consensus price target of $60.09 is an 18.6% premium to current levels.

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DiscoverGold DiscoverGold 10 months ago
BLB&B Advisors LLC Boosts Holdings in Monster Beverage Co. (MNST)
By: MarketBeat | September 29, 2023

• BLB&B Advisors LLC boosted its position in shares of Monster Beverage Co. (NASDAQ:MNST) by 60.4% in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 87,486 shares of the company's stock after acquiring an additional 32,948 shares during the period. BLB&B Advisors LLC's holdings in Monster Beverage were worth $5,025,000 as of its most recent SEC filing...

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DiscoverGold DiscoverGold 10 months ago
Monster Beverage Co. (MNST) Shares Acquired by Renaissance Technologies LLC
By: MarketBeat | September 9, 2023

• Renaissance Technologies LLC increased its stake in Monster Beverage Co. (NASDAQ:MNST) by 92.3% during the 1st quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 5,780,732 shares of the company's stock after acquiring an additional 2,775,315 shares during the period. Renaissance Technologies LLC owned approximately 0.55% of Monster Beverage worth $312,217,000 at the end of the most recent reporting period...

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DiscoverGold DiscoverGold 11 months ago
Monster Beverage (MNST): One Chart Explains the Mega-Rally
By: Lucas Downey | August 27, 2023

• Monster Beverage Corp. (MNST) shares have jumped 12% in 2023. This uptrend is being powered by mega appetite for the stock.

Monster Beverage Attracts Big Money Inflows

Want an edge in trading? Follow the Big Money.

What’s Big Money? Said simply, it’s when a stock rises due to institutional demand. Top stocks tend to attract savvy investors.

You see, fund managers are always looking to bet on the next outperforming stocks…the best in class. They spend countless hours sizing up companies, reading reports, speaking to analysts…you name it. When they find a company firing on all cylinders, they pounce in a big way.

The YTD action tells the story. Each green bar signals unusual buying volumes in MNST shares, pushing the stock higher:


Source: www.mapsignals.com

Few stocks have charts this strong. Historical green bars suggest healthy demand. But, what about the fundamental story?

Monster Beverage Fundamental Analysis

Next, I want to make sure the fundamental story is healthy too. As you can see, MNST has had positive sales and EPS growth in recent years:

• 3-year sales growth rate (+14.6%)
• 3-year EPS growth rate (+5%)

The company is also expected to grow EPS 16.7% this year.

Source: FactSet

Marrying great fundamentals with our proprietary Big Money software has found some big winning stocks over the long-term.

Check this out. Monster Beverage has been a top-rated stock at MAPsignals. That means the stock has had buy pressure and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis.

It’s made the rare Top 20 report numerous times. The blue bars below shows when MNST was a top pick:


Source: www.mapsignals.com

Tracking unusual volumes reveals the power of the MAPsignals process.

Monster Beverage Price Prediction

The MNST rally has been in place for years. Big Money buying in the shares is signaling to take notice. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio.

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DiscoverGold DiscoverGold 11 months ago
Monster Beverage premium to Coke warranted on 'superior growth profile' - HSBC
By: Investing.com | August 14, 2023

Monster Beverage (NASDAQ:MNST) was started with a Buy rating and $72 price target at HSBC on Monday, with analysts stating the company offers "bang for your buck."

Analysts' play on words refers to Monster's acquisition of Bang Energy. A subsidiary of Monster purchased all of the assets of Vital Pharmaceuticals, Inc. (Bang Energy) and certain of its affiliates for approximately $362 million.

"Monster’s purchase of Bang addresses a missing growth driver: recruiting women into a category that typically skews male 60-40," said analysts.

Furthermore, the analysts stated that their analysis of LatAm Coke bottlers suggests room for over 15% five-year revenue CAGR for the region.

"Over the next decade, LatAm and EMEA together could become a revenue source larger than the current size of Monster’s North American business. We project c20% revenue CAGR in local currencies over the next five years in LatAm and c10% revenue CAGR over the next decade in EMEA," added analysts.

They concluded that MNST trades at a 20% premium to Coca-Cola (NYSE:KO), but it is warranted due to "its superior growth profile."

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DiscoverGold DiscoverGold 12 months ago
Monster Beverage Co. (MNST) Position Increased by Marks Group Wealth Management Inc
By: MarketBeat | July 28, 2023

• Marks Group Wealth Management Inc increased its stake in Monster Beverage Co. (NASDAQ:MNST) by 98.1% during the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 41,755 shares of the company's stock after purchasing an additional 20,679 shares during the period. Marks Group Wealth Management Inc's holdings in Monster Beverage were worth $2,255,000 at the end of the most recent reporting period...

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DiscoverGold DiscoverGold 1 year ago
Nisa Investment Advisors LLC Buys 230,647 Shares of Monster Beverage Co. (MNST)
By: MarketBeat | July 21, 2023

• Nisa Investment Advisors LLC lifted its position in shares of Monster Beverage Co. (NASDAQ:MNST) by 142.3% during the first quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 392,709 shares of the company's stock after purchasing an additional 230,647 shares during the quarter. Nisa Investment Advisors LLC's holdings in Monster Beverage were worth $21,210,000 at the end of the most recent reporting period...

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DiscoverGold DiscoverGold 1 year ago
Dillon & Associates Inc. Purchases 14,504 Shares of Monster Beverage Co. (MNST)
By: MarketBeat | July 20, 2023

• Dillon & Associates Inc. increased its holdings in Monster Beverage Co. (NASDAQ:MNST) by 99.9% in the 1st quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 29,028 shares of the company's stock after acquiring an additional 14,504 shares during the period. Dillon & Associates Inc.'s holdings in Monster Beverage were worth $1,568,000 at the end of the most recent quarter...

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MiamiGent MiamiGent 1 year ago
MNST
MERGERS & ACQUISITIONS

Update: Monster Moves Forward on Bang Acquisition After FTC Review Ends
July 6, 2023

https://stockcharts.com/h-sc/ui?s=MNST

Bang Energy and its assets will be acquired pending bankruptcy court approval.
By Andy Hanacek for Food Processing E-News

Monster Beverage Corp. entered into an asset purchase agreement this week with Vital Pharmaceuticals to acquire Bang Energy and its assets — including a production facility in Phoenix, Ariz. — according to a release distributed by Monster.

The acquisition had been announced in June, but was in danger of being scuttled while the Federal Trade Commission performed its review. According to reports, the FTC ultimately granted an early termination request for the deal, and this announcement is the next step in the deal coming to fruition.

The acquisition still will need to be approved by the courts. Vital Pharmaceuticals filed for Chapter 11 bankruptcy, and a settlement between Bang and Monster over a false advertising lawsuit also has slowed the process.
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DiscoverGold DiscoverGold 1 year ago
Monster Beverage acquiring rival Bang Energy out of bankruptcy for $362M
By: Investing.com | July 3, 2023

Monster Beverage (NASDAQ:MNST) announced it will acquire Vital Pharmaceuticals’ Bang Energy for $362 million, as part of an Asset Purchase Agreement.

The deal includes substantially all of Bang Energy’s assets, including a beverage production facility located in Phoenix, AZ.

The transaction is contingent upon Bankruptcy Court approval, and there is no guarantee it will be granted. Bang Energy filed for Chapter 11 bankruptcy in October 2022.

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DiscoverGold DiscoverGold 1 year ago
Monster Beverage $MNST is closing in on a $362 million deal to acquire rival drink maker Bang Energy out of bankruptcy
By: Evan | June 29, 2023

• Monster Beverage $MNST is closing in on a $362 million deal to acquire rival drink maker Bang Energy out of bankruptcy - Bloomberg

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DiscoverGold DiscoverGold 1 year ago
3,858 Shares in Monster Beverage Co. (MNST) Bought by KFG Wealth Management LLC
By: MarketBeat | June 24, 2023

• KFG Wealth Management LLC acquired a new position in Monster Beverage Co. (NASDAQ:MNST) during the first quarter, according to the company in its most recent filing with the SEC. The fund acquired 3,858 shares of the company's stock, valued at approximately $204,000...

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DiscoverGold DiscoverGold 1 year ago
Analysts remain bullish on Monster Beverage following shareholder meeting
By: Investing.com | June 23, 2023

Citi and Goldman Sachs analysts reiterated Buy ratings on Monster Beverage (NASDAQ:MNST) after the company held its annual shareholder meeting on Thursday.

Citi analysts also maintained a $67 per share price target on the stock, revealing that MNST offered an update on recent trends in the energy drink category in the U.S. and internationally, results from recent innovation and provided some color on costs and capital allocation.

"We thought MNST's tone was generally bullish, particularly around innovation both in its core energy drinks business (with Monster Zero Sugar, Ultra Strawberry Dreams, and Reign Storm) and in the alcohol segment (with the Beast Unleashed and the newly announced 'Nastea Beast' hard iced tea innovation, which will compete directly with SAM's Twisted Tea in the fast-growing hard iced tea FMB segment)," wrote analysts.

"Net, we reiterate our Buy on MNST with strong topline trends in the U.S. and internationally supported by innovation and a solid gross margin recovery in the balance of the year, although we believe multiple upside is more limited post the stock's strong YTD outperformance."

At Goldman Sachs, analysts said MNST struck an upbeat and constructive tone.

The firm was "most encouraged" that pricing continues to stick with no adverse impact on volumes, recent innovation is performing well post-launch, MNST continues to innovate, the company remains focused on the continued roll-out of its affordable energy brand Predator internationally, and it, broadly speaking, has sufficient inventory to meet current demand levels.

"MNST remains one of our top stock picks as we believe it's one of the most attractive growth stories in broader Staples, particularly given its standout volume-led topline growth," said analysts.

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DiscoverGold DiscoverGold 1 year ago
Teachers Retirement System of The State of Kentucky Sells 14,500 Shares of Monster Beverage Co. (MNST)
By: MarketBeat | June 15, 2023

• Teachers Retirement System of The State of Kentucky lessened its position in shares of Monster Beverage Co. (NASDAQ:MNST) by 4.4% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 312,206 shares of the company's stock after selling 14,500 shares during the period. Teachers Retirement System of The State of Kentucky owned about 0.06% of Monster Beverage worth $31,698,000 at the end of the most recent reporting period...

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DiscoverGold DiscoverGold 1 year ago
Bulls Score Big Profit on Monster Beverage (MNST) Stock
By: Schaeffer's Investment Research | May 17, 2023

• Monster Beverage stock was on a 10-day heater from April to May

• At the time of our recommendation, MNST options were affordably priced

Last week, Schaeffer's Weekend Trader subscribers doubled their money with our Monster Beverage Corp (NASDAQ:MNST) June 52.50 call. Below, we'll dive into the telling points for this bullish bet on the energy drink giant.

When the recommendation was made on April 2, Monster Beverage stock had broke out of a large four-month basing pattern and found support at the year-to-date breakeven level. The shares were also above the round $50 level, which was the round $100 level prior to the stock's 2-for-1 split on March 28.

MNST saw little call open interest after the 55-strike, which mostly evaporated after April's expiration. Plus, the equity's gamma-weighted Schaeffer's open interest ratio (SOIR) of 1.04 has previously been indicative of bottoms in price in the past.

Monster Beverage stock’s implied volatility (IV) also stood out, at a relatively low 13th percentile of its annual reading. This means the security saw attractively priced premiums at the time of the recommendation.

From April 20 to May 3, MNST ripped off a 10-day win streak. The shares opened Monday April 3 trading at $53.58, and finished closed Tuesday May 2 at $57.54, a roughly 7% pop in the span of a month and a half. We closed the position on May 3, allowing subscribers to collect the 100% target profit.



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DiscoverGold DiscoverGold 1 year ago
Monster Beverage earnings beat by $0.04, revenue topped estimates
By: Investing.com | May 4, 2023

Monster Beverage (NASDAQ: MNST) reported first quarter EPS of $0.38, $0.04 better than the analyst estimate of $0.34. Revenue for the quarter came in at $1.7B versus the consensus estimate of $1.69B.

Monster Beverage's stock price closed at $57.82. It is up 13.60% in the last 3 months and up 39.26% in the last 12 months.

Monster Beverage saw 3 positive EPS revisions and 5 negative EPS revisions in the last 90 days. See Monster Beverage's stock price’s past reactions to earnings here.

According to InvestingPro, Monster Beverage's Financial Health score is "great performance".

Check out Monster Beverage's recent earnings performance, and Monster Beverage's financials here.

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DiscoverGold DiscoverGold 1 year ago
Monster Beverage (MNST) Shares See Monster Inflows
By: Lucas Downey | May 1, 2023

• Monster Beverage Corp. (MNST) stock has been energized, jumping 10% in 2023.

The beverage firm could rise in the future due to strong financial performance and Big Money lifting the stock once again.

Monster Beverage is a Magnet for Big Money

So, what’s Big Money? Said simply, that’s when a stock presses higher alongside chunky volumes. It’s indicative of institutions betting on the shares.

Unsurprisingly, Monster has many fundamental qualities that are attractive.

This sets up well for the stock going forward. Paying attention to how the shares trade, suggests there could be more upside.

You see, fund managers are always looking to bet on the next outlier stocks…the best in class. They spend countless hours sizing up companies, reading reports, speaking to analysts…you name it. When they find a company firing on all cylinders, they pounce in a big way.

The last year tells the story. Each green bar signals big buying volumes as the stock ramped in price:


Source: www.mapsignals.com

In the last year, the stock attracted more than a dozen Big Money buy signals. Generally speaking, recent green bars could mean more upside is ahead.

Now, let’s check out the technical action grabbing my attention:

• Year-to-date outperformance vs. Consumer Staples Select Sector SPDR ETF (+5.94% vs. XLP)
Outperformance is important for leading stocks.

Monster Beverage Fundamental Analysis

Next, it’s a good idea to check under the hood. Meaning, I want to make sure the fundamental story is strong too. As you can see, Monster has had double-digit sales growth, and the future earnings outlook is solid too. Take a look:

• 1-year sales growth rate (+13.9%)
• 3-year EPS growth rate (+5%)
• 1-year EPS growth estimate (+17.8%)

Source: FactSet

Marrying great fundamentals with technically superior stocks is a winning recipe over the long-term.

In fact, MNST has been a top-rated stock at my research firm, MAPsignals, for years. That means the stock has had buy pressure, strong technicals, and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis.

It’s made the rare Top 20 report dozens of times since 2014. The blue bars below show when MNST was a top pick:


Source: www.mapsignals.com

Tracking unusual volumes reveals the power of the MAPsignals process.

Monster Beverage Price Prediction

The Monster Beverage rally has been in place for years and recently. Big Money buying in the shares is signaling to take notice. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio.

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DiscoverGold DiscoverGold 1 year ago
This Energy Drink Monster Beverage (MNST) Stock Has Plenty of Juice
By: Schaeffer's Investment Research | April 4, 2023

• The $50 level could be a springboard for MNST

• Monster Beverage stock has options-related support in place

Monster Beverage (NASDAQ:MNST) just broke out of a large four-month basing pattern, after finding support at its year-to-date breakeven level. The shares are above the round $50 level, which was the round $100 level prior to the stock’s 2-for-1 stock split on 3/28.



Monster stock’s gamma-weighted Schaeffer’s open interest ratio (SOIR) of 1.04 has been indicative of bottoms in price in the past. There is little call open interest resistance after the 55-strike, which will mostly evaporate after April’s expiration.

MNST’s 10-day put/call volume ratio of 4.24 at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) ranks higher than 92% of readings from the past year, leaving plenty of pessimism to unwind in the options pits. Analyst sentiment could shift following the recent price action as well, since 21 of the 26 in coverage carry a “hold” or worse rating, while the 12-month consensus price target of $55.17 is just a 2.2% premium to current levels.

Furthermore, the security is seeing attractively priced premiums at the moment, as its implied volatility (IV) ranks in the low 13th percentile.

Our recommended June call has a leverage ratio of 9.9, and will double in value on a 10.5% pop in the underlying shares.

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DiscoverGold DiscoverGold 1 year ago
Monster Beverage Corp. (MNST) 53 area place to hold on a dip
By: Options Mike | April 2, 2023

• $MNST Um no clue. Friday morning was out a bunch, ATH's and a huge move here.

53 area place to hold on a dip.



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Monster Energy accuses Red Bull of targeting it with anti-competitive tactics
By: Investing.com | March 29, 2023

BRUSSELS (Reuters) - Energy drinks maker Monster Beverage Corp (NASDAQ:MNST)'s Monster Energy has accused Red Bull of targeting it with anti-competitive practices after Red Bull was raided by European Union antitrust regulators last week.

The European Commission, which acts as the competition enforcer in the 27-country bloc, said last week it had raided an energy drinks company on suspicion of taking part in a cartel and also abusing its dominance.

"Monster believes it has been the subject of Red Bull's anti-competitive tactics," the company told Reuters in an email.

"We are therefore not surprised by the Commission's decision to commence an investigation into Red Bull in multiple Member States under Articles 101 and 102. Monster Energy supports the Commission's inquiries."

Red Bull confirmed the EU raids, while declining to comment on Monster Energy's allegations.

"Officials of the EU Commission visited our premises on Monday 20 March. We will cooperate with them in any matters that may concern them. Any such matter is for the EU Commission and any requests for further information should be directed to them," a Red Bull spokesperson told Reuters.

The Commission declined to comment.

"We cannot add anything beyond our press release," a spokesperson said.

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Monster Beverage Q4 results fall short; Announces 2-for-1 stock split
By: Investing.com | February 28, 2023

Monster Beverage reported Tuesday fourth-quarter results that fell short of estimates amid higher costs and a stronger dollar, and the beverage company announced a stock split.

Monster Beverage Corp (NASDAQ:MNST) shares lost more than 5% in after-hours trade following the report.

Monster Beverage announced earnings per share of $0.57 on revenue of $1.51 billion. Analysts polled by Investing.com anticipated EPS of $0.63 on revenue of $1.60B.

The company also approved a 2-for-1 stock split. Each stockholder of record on Mar. 13 will receive a dividend of one additional share of common stock for each then-held share, to be distributed after close of trading on Mar. 27.

Looking ahead, the company said price hikes would be phased in during the first of the year to offset higher costs.

“Certain price increases are being implemented on a phased approach during the first half of 2023, some in addition to price increases or pricing actions already taken in 2022,” the company said, adding that it would continue to cut higher cost inventories.

"We are continuing to deplete the remaining higher cost imported can inventories in the United States and in EMEA, which should be fully utilized during 2023," it added.

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Mutual of America Capital Management LLC Has $4.64 Million Stock Holdings in Monster Beverage Co. (MNST)
By: MarketBeat | February 6, 2023

• Mutual of America Capital Management LLC boosted its position in Monster Beverage Co. (NASDAQ:MNST) by 3.7% in the 3rd quarter, according to its most recent filing with the SEC. The fund owned 53,339 shares of the company's stock after purchasing an additional 1,923 shares during the period. Mutual of America Capital Management LLC's holdings in Monster Beverage were worth $4,638,000 as of its most recent filing with the SEC...

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Treasurer of the State of North Carolina Sells 5,229 Shares of Monster Beverage Co. (MNST)
By: MarketBeat | February 4, 2023

• Treasurer of the State of North Carolina decreased its holdings in Monster Beverage Co. (NASDAQ:MNST) by 3.1% during the 3rd quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 164,557 shares of the company's stock after selling 5,229 shares during the quarter. Treasurer of the State of North Carolina's holdings in Monster Beverage were worth $14,310,000 at the end of the most recent quarter...

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Ieq Capital LLC Buys 3,502 Shares of Monster Beverage Co. (MNST)
By: MarketBeat | January 24, 2023

• Ieq Capital LLC raised its position in Monster Beverage Co. (NASDAQ:MNST) by 19.8% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 21,195 shares of the company's stock after buying an additional 3,502 shares during the quarter. Ieq Capital LLC's holdings in Monster Beverage were worth $1,843,000 at the end of the most recent reporting period...

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Tyrus603 Tyrus603 1 year ago
I thought you MNST followers might get a kick out of my citing The Ronald Sacks Hansen/MNST example story in the message board tussle that is going on over on the IFUS board.

# # #

"How many years"? Can take about 10 years for some companies to find their signature product. In fact, any company that hangs a shingle and claims they are going to sell gang busters on their first creation out of the gate, is a company you should be very leery of. But not a company like IFUS that has been through trials and errors. Because that is EXACTLY how you come up with something really great. Keep producing, don't give up, make adjustments and know what the heck you are doing.

Like the nutri-scientists who put together this IFUS Bagasse formula.

Which could very well be a livestock Monster in the making.

Doubt what I'm saying? Take just a few minutes to read this:

# # #

https://www.equities.com/news/small-cap-success-story-monster-beverage/

(article's link above) (text of it pasted below)

Small-Cap Success Story: Monster Beverage

By Jacob Harper

Monster Beverage (MNST) is the undisputed king of American energy drink-makers, occupying 35 percent of the of the entire industry, and coming in second only to the Thai-Austrian company Red Bull. It is somewhat surprising to think that (in the early 1990s) Monster was a natural soda company with only a dozen employees.

While some small caps-turned Wall Street darlings found success by sticking to their guns, like True Religion Jeans, Monster did the exact opposite. A long focus on making esoteric, offbeat, almost deliberately un-commercial sodas under the Hansen Natural Brand gave way to making a decidedly populist energy drink in Monster Energy.

The change in strategy and the company's subsequent success can be traced back to a South African lawyer named Rodney Sacks.

America, Meet Energy Drinks
Sacks came to the US in 1989 and went looking for investment opportunities – he didn’t have a particular industry in mind, only some investors and a desire to make a mark in American business. After some combing, Sacks settled on Hansen, a tiny Southern California soda company, which he purchased in 1992 for $14.6 million.

Hansen was formed in 1935, and more or less stayed low-key and private. Sacks and his group of investors had a different idea.

After purchasing the company, Sacks decided he wasn’t interested in keeping things the same. During a trip to Britain, he took a keen interest in the popularity of a new energy drink called Red Bull and decided that such a drink could be a wild success in America.

Hansen went public in 1995,and launched the first iteration of an energy drink concoction in 1996. In 1997 they launched "Hansen’s Energy" at the same time Red Bull finally hit America. After Hansen Energy found some success, the company decided to considerably amp up the focus on high-octane beverages.

Hansen Energy didn’t make the dent the company had hoped for. It was citrusy and fruity and didn’t appeal to the teenagers they felt were their target market. They decided they needed something with more sugar, more caffeine. More rush.

In April 2002 the company designed the formula, and look, for a new super sweet, super buzzy energy drink. After polling a few teenagers and consulting with a branding executive, Sacks finally settled on a name for this new teen-targeted concoction, a name that was wholly antithetical to Hansen’s easy-breezy hippie roots: "Monster." And it would completely transform the company.

It’s Got What Teenagers Crave
Sacks had a vision for Monster. Through sponsorship agreements, he sought to associate the drink with extreme sports athletes. Motocross bikers, surfers, and race car drivers were all used to define the extra-caffeinated beverage as the obvious choice of thrill-seeking outsiders. “Outsider,” of course, in the most inclusive way possible.

Sacks marketed the energy drink aggressively. Monster became famous for its “ambassadors” who would tour skateboarding competitions and concerts and hand out free samples. The company's hands-on, street-team approach proved effective in creating an image of drink as the natural preference of extreme sports tastemakers, and provided a solid base from which to reach the population at large.

After gaining a cult following in Southern California, the drink grew exponentially in popularity. Very quickly, Monster began outshining all of the company's other offerings, and their history as a producer and purveyor of natural soda was just that.

In 2004 the company’s stock finally climbed above $1 a share. By 2006 it had jumped to over $26, and Hansen’s Natural had gained both a cult following on Wall Street, as well as the typical army of naysayers.

Break Out the Shorts
As with any meteoric rise, Hansen Natural had its doubters. Most of them pegged energy drinks, which by 2006 had grown to a $5.6 billion industry, as a fad that was poised to fold like a cheap leisure suit. In 2005, for instance, Marketwatch columnist Herb Greenberg urged readers to bail on Hansen. Even after skyrocketing through 2006, the company retained an unusually heavy short position all the way through 2007.

Even as the energy drink market continued to become grow, Hansen bears remained unconvinced. When the stock backed off in 2008, Cannacord Adams analyst Scott van Winkle said the company would continue to drop, and eventually be gobbled up by a competitor like Coca Cola Company (KO) , since “all beverage categories are dominated by an oligopoly of drinkmakers.”

After faltering along with the rest of the market in late 2008 though, Hansen began crawling back. Eventually, the shorters started to dwindle, as it became clear that energy drinks were here to stay. The stock ascended steadily, eventually topping $70 a share in 2012.

The Monster at the End of the Small-Cap Success Story
Though the stock has fallen retreated considerably, shares are still priced at an astronomical 60,284 times more than they were at the time of the company's initial public offering.

And their success is pretty much all thanks to that maddeningly sweet big buzz in a can. In a fitting move, in January 2012 the company formerly known as Hansen Natural officially changed their name to Monster Beverage.

# # #

By the way, this article IS outdated, obviously. Because MNST closed at $100.11 per share today. Up from a multiple forward split-adjusted .015 (one and a half cents) per share in April 1996.

I've told my daughter had I invested $100 in her name the year she was born (1996) in MNST (Hansen Energy) that investment would be worth "X" amount... (Which would be $677,000 bucks as of today.) Why didn't you? she asked me. Of course.

Hell, when I finally did get active in the stock market with the advent of online trading in the late 1990s (remember the TD Ameritrade moniker "DATEK" anyone) I STILL could have bought shares in Hansen/MNST for nine cents (.09) per share in either 1999 or 2000 but I was too busy playing the stupid dot com boom, and over hyped and now long defunct tech companies with "super cool" names instead. ("Digital Lightwave" anyone? Enron? How about the Patriots' now Gillette Stadium previously being named CMGI Stadium? For about a year before CMGI crashed and burned. What a joke all that turned out to be)

So, you critics can go ahead and keep on under-estimating what IFUS can do; doesn't bother me. Sideline skeptics and critics come with the territory of any successful product maker, as history shows. You can either yap criticism all day and night,or learn how to spot a potential trial and error proven mini-Monster signature product in the making, and buy the stock, and make some real money.
I choose the latter.

-TYRUS Jan. 24, 2023

P.S. This was a fun lookup too:

The estimated Net Worth of Rodney C Sacks is at least $622 Million dollars as of 7 June 2022. Mr. Sacks owns over 115,682 units of Monster Beverage stock worth over $24,421,961 and over the last 11 years he sold MNST stock worth over $583,692,242.
-- Dec 2, 2022

https://wallmine.com/people/16178/rodney-c-sacks
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Monster Beverage 'uber bull case off the table' but still constructive argues analysts
By: Investing.com | January 18, 2023

Monster Beverage (NASDAQ:MNST) held its virtual investor meeting on Tuesday, with analysts at BofA and Wells Fargo maintaining their Buy ratings on the stock.

BofA analysts told investors in its note that the firm is also maintaining its $125 price target on Monster, but raising its FY22 EPS estimate.

"We continue to view the set up for MNST shares in 2023 favorably as scanner remains solid, aluminum prices continue to decline, and the company seems eager to return to repurchasing stock on a more consistent basis," said the analysts. "We raise our 4Q22 EPSe from $0.53 to $0.55 to reflect lowered FX headwinds, better expectations for US scanner data and improved gross margins given the pullback in aluminum."

Wells Fargo analysts maintained the firm's $115 price target on Monster, saying that the meeting didn't cause the story to change much.

"The key debate/opportunity here is margins. We think MNST took the 'uber bull case' off the table (broad cost deceleration), but nevertheless seemed constructive: easing in aluminum, freight (both domestic, international), and packaging, partly offset by running imported cans through COGS, and inflation in sugar and other ingredients- not dissimilar from commentary in November. So, again, constructive albeit not the 'blue sky' margin scenario," said the analysts.

Monster shares have declined 1.4% at the time of writing on Wednesday.

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Mitsubishi UFJ Kokusai Asset Management Co. Ltd. Has $23.48 Million Stock Holdings in Monster Beverage Co. (MNST)
By: MarketBeat | January 15, 2023

• Mitsubishi UFJ Kokusai Asset Management Co. Ltd. boosted its position in Monster Beverage Co. (NASDAQ:MNST) by 10.6% during the third quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 270,010 shares of the company's stock after buying an additional 25,976 shares during the quarter. Mitsubishi UFJ Kokusai Asset Management Co. Ltd. owned approximately 0.05% of Monster Beverage worth $23,480,000 as of its most recent filing with the SEC...

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Monster Beverage Co. (MNST) Given Average Rating of "Moderate Buy" by Analysts
By: MarketBeat | January 15, 2023

• Shares of Monster Beverage Co. (NASDAQ:MNST) have been given an average rating of "Moderate Buy" by the eighteen research firms that are currently covering the company, MarketBeat.com reports. Five equities research analysts have rated the stock with a hold rating and eleven have assigned a buy rating to the company. The average 1 year price target among analysts that have updated their coverage on the stock in the last year is $106.06...

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Monster Beverage $MNST Unusual $19 Million at $100.90 #darkpool print
By: Money Flow Mel | January 13, 2023

• $MNST Unusual #darkpool print at $100.90 ~ 11% of 30D Avg Vol

Upcoming Investor Day on 01/17 at 4:30 pm ET

Nice consolidation on the daily!



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Short Interest in Monster Beverage Co. (MNST) Increases By 10.4%
By: MarketBeat | December 16, 2022

• Monster Beverage Co. (NASDAQ:MNST) saw a large growth in short interest in November. As of November 30th, there was short interest totalling 4,780,000 shares, a growth of 10.4% from the November 15th total of 4,330,000 shares. Based on an average trading volume of 2,470,000 shares, the short-interest ratio is currently 1.9 days. Approximately 1.3% of the company's stock are sold short...

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Stifel Nicolaus Increases Monster Beverage (MNST) Price Target to $113.00
By: MarketBeat | December 16, 2022

• Monster Beverage (NASDAQ:MNST) had its target price upped by research analysts at Stifel Nicolaus from $105.00 to $113.00 in a note issued to investors on Friday, The Fly reports. Stifel Nicolaus' price target points to a potential upside of 13.40% from the company's current price...

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Deutsche Bank Aktiengesellschaft Raises Monster Beverage (MNST) Price Target to $114.00
By: My MarketBeat | December 6, 2022

• Monster Beverage (NASDAQ:MNST - Get Rating) had its target price increased by research analysts at Deutsche Bank Aktiengesellschaft from $105.00 to $114.00 in a note issued to investors on Tuesday, The Fly reports. Deutsche Bank Aktiengesellschaft's price target indicates a potential upside of 11.58% from the company's current price...

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Monster Beverage Co. (MNST) Insider Guy Carling Sells 12,256 Shares
By: MarketBeat | December 2, 2022

• Monster Beverage Co. (NASDAQ:MNST - Get Rating) insider Guy Carling sold 12,256 shares of Monster Beverage stock in a transaction dated Thursday, December 1st. The shares were sold at an average price of $102.42, for a total value of $1,255,259.52. Following the sale, the insider now owns 13,645 shares of the company's stock, valued at $1,397,520.90. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink...

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Monster Beverage Co. Insider Sells $3,540,175.00 in Stock
By: Market Beat | November 15, 2022

• Monster Beverage Co. (NASDAQ:MNST - Get Rating) insider Guy Carling sold 36,250 shares of the company's stock in a transaction on Friday, November 11th. The shares were sold at an average price of $97.66, for a total value of $3,540,175.00. Following the transaction, the insider now directly owns 25,901 shares in the company, valued at $2,529,491.66. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website...

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Monster Beverage Co. (MNST) Sees Significant Decrease in Short Interest
By: Market Beat | November 12, 2022

• Monster Beverage Co. (NASDAQ:MNST - Get Rating) was the target of a significant drop in short interest in the month of October. As of October 31st, there was short interest totalling 5,280,000 shares, a drop of 38.7% from the October 15th total of 8,620,000 shares. Based on an average daily trading volume, of 2,480,000 shares, the short-interest ratio is currently 2.1 days. Currently, 1.4% of the company's shares are short sold...

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Monster Beverage (MNST) Price Target Raised to $102.00 at UBS Group
By: MarketBeat | November 4, 2022

• Monster Beverage (NASDAQ:MNST - Get Rating) had its price target upped by research analysts at UBS Group from $99.00 to $102.00 in a research note issued on Friday, Briefing.com reports. The brokerage currently has a "neutral" rating on the stock. UBS Group's price objective would suggest a potential upside of 11.98% from the company's current price...

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Monster Beverage Upgraded at JPM On 'Attractive Narrative' into 2023
By: Investing.com | November 1, 2022

Monster Beverage (NASDAQ:MNST) was upgraded to Overweight from Neutral, with its price target increased by $10 to $106 per share by JPMorgan analysts on Tuesday.

The analysts told investors in a note that the upgrade is based on the company's attractive narrative into 2023 while its organic/EPS growth is re-energized.

"We think MNST is well positioned into 2023E from both organic top-line (JPMe: 11%) and bottom-line perspectives (JPMe: +31%). Profitability will likely remain subdued in Q322 and Q422, but with aluminum costs alleviating and more efficient logistics back to clusters, we think the glass is half full ahead," said the analysts.

While JPMorgan acknowledged the risk of inflation deteriorating demand and more entrants to the category, the analysts added that consensus estimates seem low.

"In the short term, we are cognizant that there is some uncertainty and debate on where 3Q22 gross margins will land following successive negative surprises over the past few quarters and timing of flow-through given elevated balance sheet inventory, but we think it is backward looking (MNST reports 3Q22 results this Thursday November 3 AMC). Looking ahead, we feel comfortable that the drivers are in place for margin progression, including incremental pricing actions in US/EMEA that will flow through more fully in 4Q and abating commodity/transportation cost headwinds (although to be fair, some margin pressures may prove sticky)," the analysts explained.

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Monster Beverage (MNST) Scheduled to Post Earnings on Thursday
By: MarketBeat | October 28, 2022

• Monster Beverage (NASDAQ:MNST - Get Rating) is scheduled to be posting its quarterly earnings results after the market closes on Thursday, November 3rd. Analysts expect Monster Beverage to post earnings of $0.58 per share for the quarter...

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Research Analysts Issue Forecasts for Monster Beverage Co.'s Q3 2022 Earnings
By: MarketBeat | October 13, 2022

• Monster Beverage Co. (NASDAQ:MNST - Get Rating) - Equities researchers at Wedbush issued their Q3 2022 earnings per share (EPS) estimates for Monster Beverage in a research note issued on Monday, October 10th. Wedbush analyst G. Pascarelli anticipates that the company will post earnings of $0.58 per share for the quarter. Wedbush has a "Neutral" rating and a $95.00 price objective on the stock. The consensus estimate for Monster Beverage's current full-year earnings is $2.27 per share. Wedbush also issued estimates for Monster Beverage's Q4 2022 earnings at $0.61 EPS, FY2022 earnings at $2.25 EPS, Q1 2023 earnings at $0.62 EPS, Q2 2023 earnings at $0.76 EPS, Q3 2023 earnings at $0.75 EPS, Q4 2023 earnings at $0.77 EPS and FY2023 earnings at $2.90 EPS...

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Monster Beverage (MNST) Coverage Initiated at Wedbush
By: MarketBeat | October 10, 2022

• Equities researchers at Wedbush assumed coverage on shares of Monster Beverage (NASDAQ:MNST - Get Rating) in a report released on Monday, The Fly reports. The firm set a "neutral" rating on the stock...

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Monster Beverage (MNST) PT Lowered to $100.00 at Wells Fargo & Company
By: MarketBeat | October 4, 2022

• Monster Beverage (NASDAQ:MNST - Get Rating) had its price objective cut by Wells Fargo & Company from $105.00 to $100.00 in a research note issued on Monday, Benzinga reports. The firm presently has an "overweight" rating on the stock. Wells Fargo & Company's price target would indicate a potential upside of 12.27% from the company's current price...

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Monster Beverage Co. (MNST) CFO Sells $1,483,280.64 in Stock
By: MarketBeat | September 13, 2022

• Monster Beverage Co. (NASDAQ:MNST - Get Rating) CFO Thomas J. Kelly sold 16,032 shares of the business's stock in a transaction dated Friday, September 9th. The shares were sold at an average price of $92.52, for a total value of $1,483,280.64. Following the completion of the sale, the chief financial officer now directly owns 19,433 shares of the company's stock, valued at $1,797,941.16. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink...

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Bear of the Day: Monster Beverage (MNST)
By: Zacks Investment Research | September 1, 2022

The Zacks Consumer Staples Sector currently ranks in the bottom 38% of all Zacks Sectors, undoubtedly a ranking that doesn’t inspire confidence.

Typically, an investor should target stocks within the top 50% of all Zacks Sectors.

Studies have shown that 50% of a stock's price movement can be attributed to the group it’s in, making it crucial to ensure that you target stocks in a thriving sector.

With the Consumer Staples sector residing in the bottom 50% of all Zacks Sectors, it further tells us that conditions are challenging for that sector's business currently, causing the analysts following that group to lower their estimates.

And, of course, investors never want to see earnings estimates go down.

One company in the sector, Monster Beverage Corporation (MNST), currently carries a Zacks Rank #5 (Strong Sell) with an overall VGM Score of an F.

Let’s take a look at what’s landed the beverage titan in such an unfavorable ranking.

Growth Estimates

Analysts have been overwhelmingly bearish in their earnings outlook over the last several months, pushing the stock into a Zacks Rank #5 (Strong Sell).


Image Source: Zacks Investment Research

The Zacks Consensus EPS Estimate for MNST’s current fiscal year (FY22) resides at $2.29, penciling in a disheartening 11% Y/Y drop in earnings. And for the company’s upcoming quarterly print, earnings are forecasted to slip by nearly 5% year-over-year.

Valuation

Monster Beverage shares carry stretched valuation levels, further bolstered by its Style Score of an F for Value.

The company’s 38.6X forward earnings multiple is undoubtedly expensive, well above its five-year median of 33.1X and reflecting a staggering 92% premium relative to its Zacks Sector.


Image Source: Zacks Investment Research

Earnings Performance

MNST’s bottom-line results have left much to be desired as of late, with the company falling short of the Zacks Consensus EPS Estimate in four of its last six quarters. Just in its latest print, MNST penciled in a steep 25% bottom-line miss.

Bottom Line

Steep valuation levels paired with overwhelmingly negative estimate revisions from analysts paint a grim picture for the company in the short term.

Monster Beverage (MNST) is a Zacks Rank #5 (Strong Sell) and a stock that investors will be better off staying away from for now.

Instead, investors should pivot to stocks that either carry a Zacks Rank #1 (Strong Buy) or Zacks Rank #2 (Buy) – the odds of reaping considerable gains are much higher within the companies that carry these ranks.

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Monster Stock Could Be a Scary Pick for Bulls Next Month
By: Schaeffer's Investment Research | August 31, 2022

• The beverage stock tends to underperform in September

• The stock suffered a post-earnings bear gap earlier in August

Monster Beverage Corp (NASDAQ:MNST) hasn't been spared by the market's recent selloff. Shortly after the equity touched an annual high of $99.81 in late July, MNST was hit with a brutal post-earnings bear gap. Layers of resistance have formed near the $92 area and 20-day moving average, keeping Monster stock from closing this gap. This could be just the tip of the iceberg for the beverage name, however, as the stock just landed at the top of Schaeffer's Senior Quantitative Analyst Rocky White's list of the 25 worst stocks to own in September, going back 10 years.



According to White's data, the equity has seen negative one-month returns 90% of the time, averaging a 4% loss during this time period. This is good for the third largest monthly loss on the list, and makes Monster stock the only name to see monthly losses nine times out of ten. From its current perch, a move of similar magnitude would put MNST just above the $85 level -- a region it hasn't touched since mid-June.

The security was bombarded with bear notes following its second-quarter profit miss, but there's room for even more downgrades. Of the 14 in coverage, eight consider the stock a "buy" or better, without a single "sell" rating on the books. Plus, the 12-month consensus price target of $101.06 is a 13.4% premium to current levels, sitting just above its aforementioned annual peak.

Options traders, on the other hand, have been piling on their bearish bets. At the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), MNST sports a 10-day put/call volume ratio of 1.12, which stands higher than 76% of annual readings. This implies puts are being picked up at a quicker-than-usual clip.

With that said, joining these traders could be a prudent play. The equity's Schaeffer's Volatility Index (SVI) of 27% sits higher than just 31% of readings from the past year. In other words, options traders are pricing in relatively low volatility expectations for Monster stock at the moment.

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Monster Beverage Co. (MNST) Short Interest Update
By: MarketBeat | August 15, 2022

• Monster Beverage Co. (NASDAQ:MNST - Get Rating) saw a large drop in short interest in July. As of July 31st, there was short interest totalling 6,020,000 shares, a drop of 19.2% from the July 15th total of 7,450,000 shares. Based on an average trading volume of 3,050,000 shares, the days-to-cover ratio is currently 2.0 days. Approximately 1.6% of the shares of the company are short sold...

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Monster Beverage Co. (MNST) Sees Significant Drop in Short Interest
By: MarketBeat | August 13, 2022

• Monster Beverage Co. (NASDAQ:MNST - Get Rating) was the recipient of a significant decrease in short interest during the month of July. As of July 31st, there was short interest totalling 6,020,000 shares, a decrease of 19.2% from the July 15th total of 7,450,000 shares. Currently, 1.6% of the shares of the stock are sold short. Based on an average daily trading volume, of 3,050,000 shares, the days-to-cover ratio is presently 2.0 days...

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