ZEELAND, Mich., April 14, 2021 /PRNewswire/ -- Herman Miller
(NASDAQ: MLHR) announced today the launch of Herman Miller
Professional, a new eCommerce experience built for small to
mid-size businesses looking to purchase online to outfit or update
their offices. The site comes at a perfect time as companies think
through their post-pandemic workspaces. The new eCommerce
experience is simple to navigate, has a curated set of products
across Herman Miller's family of brands, provides business
pricing on hundreds of styles, includes easy to share project
boards, and provides a supportive shopping experience with live
chat support.
"As a company with a foot in both the retail and contract
worlds, we need to continue to evolve our experiences to fit the
needs of these two diverse groups, especially in contract, where
the size of our customers range from a dozen employees to
thousands," says Ben Groom, Chief
Digital Officer at Herman Miller. "Each sector has certain
expectations of how they would like their purchasing journey to
work. From the moment a customer accesses one of our sites to the
moment their product arrives, our goal is to exceed their
expectations, customize experiences, and ensure every customer
feels they're getting the support and resources they need to make
decisions every step of the way."
Herman Miller Professional directly supports business customers
looking to place simple orders without the need for design services
or a purchasing contract. The product portfolio is curated
specifically for this audience and provides custom quoting on
products.
"This is just the beginning," adds Groom. "We have a whole
series of upgrades planned. Small to mid-sized businesses have
varied needs and we will continue to expand our product assortment
to meet these needs. We believe we will set the industry
standard."
"This is a huge win for both our contract customers and our
dealers," says John Michael,
President of North America Contract at Herman Miller. "Herman
Miller Professional is designed for customers looking to explore a
curated inventory on their own and place quick orders. Because this
is exclusively for companies rather than individuals, customers can
also tap into exclusive business discounts. For these customers,
Herman Miller Professional is a supportive and easy option to
expedite low volume orders. For our dealers, Herman Miller
Professional enhances their ability to serve customers by speeding
up the placing of smaller orders, allowing them to focus on more
complex orders that need more support and resources."
At launch, customers will be able to browse over 450 different
products available for purchase from Herman Miller, Design Within
Reach, HAY, naughtone, and Colebrook Bosson Saunders that are
simple to assemble and easy to ship. Customer service will be
available by phone, email, and live chat. In the future, the
product assortment will be expanded to include products with more
complex assembly, which will leverage the Herman Miller dealer
network for fulfillment and installation.
Herman Miller Professional is available in the United States for the initial launch with
plans to expand into other regions in the future.
About Herman Miller
Herman Miller is a globally recognized leader in design. Since
its inception in 1905, the company's innovative, problem-solving
designs and furnishings have inspired the best in people wherever
they live, work, learn, heal, and play. In 2018, Herman Miller
created Herman Miller Group, a purposefully selected, complementary
family of brands that includes Colebrook Bosson Saunders, Design
Within Reach, Geiger, HAY, Maars Living Walls, Maharam, and
naughtone. Guided by a shared purpose—design for the good of
humankind—Herman Miller Group shapes places that matter for
customers while contributing to a more equitable and sustainable
future for all. For more information visit
www.hermanmiller.com/about-us.
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SOURCE Herman Miller, Inc.