ZEELAND, Mich., Nov. 10, 2020 /PRNewswire/ -- Herman Miller
(NASDAQ: MLHR), the global leader in innovative design and
furnishing solutions, announced today the opening of its first
experiential retail concept location at Westfield Century City in
Los Angeles, with a second
location to follow at The Shops at Hudson Yards in New York City on Nov.
20.
The Herman Miller Stores are the first brick-and-mortar
locations dedicated to selling high-performance task chairs and
products that support the home office and small business worker.
Created in direct response to present-day customer demands, the
concept introduces an entirely new way for the public to test-drive
Herman Miller products and experience the benefits of sitting well
first-hand.
"We're in a time where many find themselves sedentary, working
from home, sitting down for more hours than ever before, and the
dining room chair just isn't cutting it anymore," said Debbie Propst, President of Herman Miller
Retail. "We can do better – especially when it comes to our
well-being. The public deserves healthier alternatives and they're
searching for better solutions online. We've heard from customers
that they want a way to test our products in person before making
the investment."
The Herman Miller Stores cater to these intentional shoppers
through a unique educational and experiential process that allows
guests to sit down and try products for themselves. The stores are
designed to guide customers to make informed and confident
purchasing decisions. Each location will have a dedicated ergonomic
specialist on-hand to help shoppers better understand the health
and productivity benefits of sitting well. Customers also have the
option to visit the store remotely through a virtual chat function
on the Herman Miller website, allowing each visitor to experience
the store through a personalized one-on-one video call.
"Optimizing the well-being of our customers is at the center of
what we do," said Propst. "We accelerated the development of our
new concept stores in direct response to new customer demands and
we are thrilled to introduce a personalized experience to meet
their needs. Herman Miller Stores are built to help visitors
explore their options and discover the right solutions to sit
comfortably and live a more balanced and productive life."
Designed in-house by Herman Miller's creative design team, each
1,500 square-foot store features immersive vignettes that highlight
the iconic products and innovative solutions for the home office,
including Herman Miller's award-winning performance seating
portfolio, built to support long-lasting, health-positive benefits,
including postural distribution of weight, which is key to healthy
circulation and focus.
Visitors are able to test and compare each chair's physical
features in person—from pressure distribution and individualized
adjustment capabilities, to breathable suspension materiality and
backrest adjustments. Through the hands-on shopping experience,
visitors can configure and customize product finishes and stylish
details onsite.
While many retailers shift away from brick-and-mortar stores,
Herman Miller is taking a different approach. Herman Miller Retail
– the retail arm of Herman Miller comprised of Herman Miller,
Design Within Reach and HAY – is coming off of its strongest fiscal
quarter to date.
"This growth comes at a time where home office furnishings are
more important than ever," said Propst. "As more and more companies
turn fully remote, our customers are seeking to upgrade their home
offices and preserve their health. After decades of ergonomic
research, Herman Miller's performance seating offers not only
exceptional comfort, but also lasting health benefits to help
consumers navigate these difficult times."
The first Herman Miller Store is
now open at Westfield Century City in Los
Angeles. A second location will open at The Shops at Hudson
Yards in New York City on
Nov. 20, 2020. Additional locations
are planned to open across the country in 2021.
For more on the Herman Miller Westfield Century City store,
please visit store.hermanmiller.com/century-city or contact
media_relations@hermanmiller.com. Additional resources, including
hi-res images available to download here.
About Herman Miller
Herman Miller is a globally
recognized leader in design. Since its inception in 1905, the
company's innovative, problem-solving designs and furnishings have
inspired the best in people wherever they live, work, learn, heal,
and play. In 2018, Herman Miller created Herman Miller Group, a
purposefully selected, complementary family of brands that includes
Colebrook Bosson Saunders, Design Within Reach, Geiger, HAY, Maars
Living Walls, Maharam, naughtone, and Nemschoff. Guided by a shared
purpose—design for the good of humankind—Herman Miller Group shapes
places that matter for customers while contributing to a more
equitable and sustainable future for all. For more information
visit www.hermanmiller.com/about-us.
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SOURCE Herman Miller, Inc.