Lottery.com Shares Rise 10% After T-Mobile Advertising Deal
February 22 2022 - 11:21AM
Dow Jones News
By Chris Wack
Lottery.com Inc. shares rose 10% to $3.97 after the company said
it signed an agreement with T-Mobile to become the exclusive
digital lottery brand for in-vehicle advertising.
Lottery.com said it will work with Marketing Solutions,
T-Mobile's ad technology business, to reach audiences through video
ads presented on screens inside rideshare vehicles, where user
rides average 15 minutes.
The company said said it has the right to execute geo-targeted
campaigns as part of the agreement.
Lottery.com said it expects the exclusive advertising
arrangement to expand as it enters new states.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
February 22, 2022 11:06 ET (16:06 GMT)
Copyright (c) 2022 Dow Jones & Company, Inc.
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