By Chris Wack

 

Lottery.com Inc. shares rose 10% to $3.97 after the company said it signed an agreement with T-Mobile to become the exclusive digital lottery brand for in-vehicle advertising.

Lottery.com said it will work with Marketing Solutions, T-Mobile's ad technology business, to reach audiences through video ads presented on screens inside rideshare vehicles, where user rides average 15 minutes.

The company said said it has the right to execute geo-targeted campaigns as part of the agreement.

Lottery.com said it expects the exclusive advertising arrangement to expand as it enters new states.

 

Write to Chris Wack at chris.wack@wsj.com

 

(END) Dow Jones Newswires

February 22, 2022 11:06 ET (16:06 GMT)

Copyright (c) 2022 Dow Jones & Company, Inc.
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