NEW YORK, Nov. 14, 2019 /PRNewswire/ -- LivePerson,
Inc. (Nasdaq: LPSN), a global leader in conversational
commerce, today announced the debut of its Expert Guide series to
help customer service, marketing, and contact center teams design
and implement initiatives driving higher customer satisfaction,
agent efficiency, and sales using messaging and virtual
assistants.
The Expert Guide series, developed from LivePerson's learnings
taking leading global brands live with AI-powered messaging,
launches with two publications: The Expert Guide on Conversational
Commerce and The Expert Guide on Conversation Design.
The Expert Guide on Conversational Commerce provides
a comprehensive overview of conversational commerce for leaders in
customer service and marketing, as well as teams responsible for
customer engagement initiatives, including:
- How brands can use messaging and automation to engage with
customers and prospects more efficiently than other
channels.
- The technologies and capabilities required to implement
transformational conversational commerce initiatives.
- How to build internal consensus for conversational commerce
projects.
- The measurements and KPIs essential to successful
conversational commerce initiatives.
The Expert Guide on Conversation Design outlines
design principles for digital or contact center management teams,
or any role responsible for designing, managing, or optimizing
conversational scripts or flows, including:
- Best practices by channel, including Apple Business Chat,
WhatsApp, Google RBM, WeChat, SMS, and web
messaging.
- Guidelines for successful conversations handled by both virtual
and human agents.
- Conversation design dos and don'ts.
"Conversational commerce delivers amazing results, but business
leaders are often at a loss as to where to get started," said
Mariam Reza, Senior Vice President,
Enterprise Go To Market at LivePerson. "Our Expert Guide series
draws on our experience bringing conversational commerce to life
for top brands to demystify the practices, processes, and KPIs you
need to delight your customers and drive outstanding business
results."
Conversational commerce lets consumers talk with brands on their
own time, using natural language, to buy things or get the answers
they need — all on their preferred messaging services or voice
assistants. LivePerson offers a complete suite of conversational
commerce services for enterprises, deployed at some of the world's
largest brands. Compared with traditional phone calls, messaging
conversations increase customer satisfaction by 20%, double agent
efficiency, and cut labor cost per interaction in half.
To start implementing outstanding conversational experiences for
your customers, download The Expert Guide on Conversational
Commerce and The Expert Guide on Conversation Design.
About LivePerson, Inc.
LivePerson makes life easier
by transforming how people communicate with brands. Our 18,000
customers, including leading brands like HSBC, Orange, GM
Financial, and The Home Depot, use our conversational commerce
solutions to orchestrate humans and AI, at scale, and create a
convenient, deeply personal relationship — a conversational
relationship — with their millions of consumers. For more
information about LivePerson (NASDAQ: LPSN), please visit
www.liveperson.com.
Contact: Mike Tague, (415)
408-5607, mtague@liveperson.com
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SOURCE LivePerson, Inc.