DODGEVILLE, Wis., Nov. 12, 2019 /PRNewswire/ -- Lands' End (NASDAQ:
LE), a leading uni-channel retailer known for high-quality apparel
for the whole family and the home, is celebrating the 2nd
anniversary as the official outfitter of The Weather Channel
television network. Lands' End and The Weather Channel continue to
develop product innovations that withstand the world's toughest
weather conditions.
As an authority in outerwear, Lands' End has crafted quality
coats and jackets for more than 50 years. With deep industry
knowledge and expertise, joined by experiential testing by The
Weather Channel, Lands' End has developed outerwear pieces
including the Super Squall 3 in 1 Jacket and Ultimate Waterproof
Rain Jacket.
"The partnership with The Weather Channel has provided Lands'
End specific, applicable feedback that we are able to incorporate
into products we produce," said Chieh
Tsai, Chief Product Officer, Lands' End. "We are thankful
for our partners at The Weather Channel, as together, we are able
to grow and discover new ways to better suit our customers wherever
they are."
From fierce winter blizzards to ripping tropical storms and
everything in between, The Weather Channel is at the heart of it
all, providing world-class first-hand weather forecasting.
Utilizing feedback from these field reporter experiences, the
Lands' End product design team successfully integrates new and
improved features to better suit these situations. Product
innovations developed by Lands' End for its outerwear include:
- Three-layer waterproof, windproof, breathable fabric
- Change from fleece to quilted nylon linings
- Sealed seams and waterproof zippers
- A three-point adjustable hood with brim
- Gaiters inside the sleeves to shut the rain out
"We're excited to celebrate our partnership with Lands' End
serving as our official outfitter of The Weather Channel," said
Nora Zimmett, Chief Content Officer
and EVP of The Weather Channel television network. "This
partnership ensures that our on-camera meteorologists are wearing
the best possible gear as they report live in the field through the
season's toughest weather conditions."
In celebration of the 2nd anniversary of the partnership with
The Weather Channel, Lands' End is offering 50% off full-price
styles including all outerwear. To find more information and shop
the entire Lands' End & The Weather Channel collection please
visit www.landsend.com/theweatherchannel/.
About Lands' End, Inc.:
Lands' End, Inc. (NASDAQ: LE) is a leading uni-channel retailer
of casual clothing, accessories, footwear and home products. We
offer products online at www.landsend.com, on third party
online marketplaces and through retail locations. We are a classic
American lifestyle brand with a passion for quality, legendary
service and real value, and seek to deliver timeless style for men,
women, kids and the home.
About The Weather Channel:
Since its launch over 35 years ago, The Weather Channel
television network has become the top-rated and most widely
distributed weather network in America. The Weather Channel
television network has been the leader in severe weather coverage,
providing the most comprehensive analysis of any media outlet and
serving as the nation's only 24-hour source of national storm
coverage. With trusted meteorologists who analyze, forecast and
report the weather, its expertise is unrivaled. in 2018, the Ipsos
poll ranked The Weather Channel as the most trusted name in news
media and in 2019, The Weather Channel was nominated for an Emmy
for its coverage of its new Immersive Mixed Reality technology. For
nine years in a row, Harris Poll has ranked The Weather Channel as
the "TV News Brand of the Year".
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SOURCE Lands' End, Inc.