DODGEVILLE, Wis., Oct. 2, 2019 /PRNewswire/ -- Lands' End,
(NASDAQ: LE), a leading uni-channel retailer known for high quality
apparel for the whole family, has partnered with The Weather
Channel television network and One Warm Coat for the
3rd Annual One Warm Coat Day. On October 3rd on One Warm Coat Day, a
national day of awareness, activation, and support, if you visit
LandsEnd.com and purchase a Lands' End signature Squall Coat or
Jacket, the brand will donate one new outerwear item to One Warm
Coat. It doesn't end there; from October
3rd – October
9th, if you visit a Lands' End retail store and
bring in a new or gently worn coat or jacket to donate, you'll
receive 40% off one in-store outerwear item.
"At Lands' End we are always looking for ways to give back to
the community. One Warm Coat and The Weather Channel give us the
platform and opportunity to allow our employees and customers to
participate and give back to those in need across the
country," said Claudia Mazo, SVP
Retail, Lands' End. "What a great way to kick off the fall and
holiday season!"
"With winter right around the corner, now is the time to
prepare," said Nora Zimmett, EVP and
Chief Content Officer at The Weather Channel television
network. "That's why we are teaming up with Lands' End and One Warm
Coat to help raise awareness for One Warm Coat Day and
help get warm coats to those in need."
"One Warm Coat is thrilled to be working with Lands' End and The
Weather Channel to ensure no one goes cold this winter! The
integrated campaign the two companies are launching will create
heightened awareness of the tremendous need for warm coats. We hope
this will inspire individuals and organizations across the country
to help spread warmth to people in need," said Beth W. Amodio, President & CEO of One Warm
Coat.
Lands' End, known for its expansive outerwear offering, aims to
give back and share the warmth as we near the colder months.
Entering its second year as the Official Outfitter of The Weather
Channel television network, both Lands' End and The Weather Channel
will promote the partnership with One Warm Coat across all
platforms.
About Lands' End, Inc.:
Lands' End, Inc. (NASDAQ: LE)
is a leading uni-channel retailer of casual clothing, accessories,
footwear and home products. We offer products online
at www.landsend.com, on third party online marketplaces and
through retail locations. We are a classic American lifestyle brand
with a passion for quality, legendary service and real value, and
seek to deliver timeless style for men, women, kids and the
home.
About One Warm Coat:
One Warm Coat is a national nonprofit organization that provides
free, warm coats to people in need. The Coat Drive Program supports
individuals, groups, companies and organizations across the country
by providing the tools and resources needed to hold a successful
coat drive. Coats are distributed in the communities where they
were collected, to children and adults in need, without charge,
discrimination or obligation. Since One Warm Coat's inception in
1992, volunteers have hosted more than 35,000 coat drives and more
than 6 million coats have been distributed to people in need.
About The Weather Channel:
Since its launch over 35
years ago, The Weather Channel television network has become the
top-rated and most widely distributed weather network in America.
The Weather Channel television network has been the leader in
severe weather coverage, providing the most comprehensive analysis
of any media outlet and serving as the nation's only 24-hour source
of national storm coverage. With trusted meteorologists who
analyze, forecast and report the weather, its expertise is
unrivaled. in 2018, the Ipsos poll ranked The Weather Channel as
the most trusted name in news media and in 2019, The Weather
Channel won an Emmy for its new Immersive Mixed Reality technology.
For nine years in a row, Harris Poll has ranked The Weather Channel
as the "TV News Brand of the Year".
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SOURCE Lands' End