LCUT Lifetime Brands Inc

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No.)

Filed by the Registrant ☒

Filed by a Party other than the Registrant ☐

Check the appropriate box:

LIFETIME BRANDS, INC.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

MMMMMMMMMMMMC 1234567890 ENDORSEMENT_LINE______________ SACKPACK_____________ MMMMMMM MR A SAMPLE Online DESIGNATION (IF ANY)ADD 1 Go to www.envisionreports.com/LCUT or scan 000001 ADD 2 the QR code — login details are located in the ADD 3ADD 4 shaded bar below.MMMMMMMMM ADD 5ADD 6Lifetime Brands, Inc. Annual Meeting of Stockholders Notice 1234 5678 9012 345 Important Notice Regarding the Availability of Proxy Materials for the Lifetime Brands, Inc. Annual Meeting of Stockholders to be Held on June 18, 2025 (the “2025 Annual Meeting”)Under Securities and Exchange Commission rules, you are receiving this notice that the proxy materials for the 2025 Annual Meeting are available on the Internet. Follow the instructions below to view the materials and vote online or request a copy. The items to be voted on and details of the 2025 Annual Meeting are on the reverse side. Your vote is important!This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. We encourage you to access and review all of the important information contained in the proxy materials before voting. The 2025 Proxy Statement and Annual Report to shareholders are available at:www.envisionreports.com/LCUTEasy Online Access — View your proxy materials and vote.Step 1: Go to www.envisionreports.com/LCUT. Step 2: Click on Cast Your Vote or Request Materials. Step 3: Follow the instructions on the screen to log in.Step 4: Make your selections as instructed on each screen for your delivery preferences. Step 5: Vote your shares.When you go online, you can also help the environment by consenting to receive electronic delivery of future materials.Obtaining a Copy of the Proxy Materials – If you want to receive a copy of the proxy materials, you must request one. There is no charge to you for requesting a copy. Please make your request as instructed on the reverse side on or before June 6, 2025 to facilitate timely delivery.2 NOT COY0451AA

Lifetime Brands, Inc. Annual Meeting of Stockholders NoticeLifetime Brands, Inc.’s Annual Meeting of Stockholders will be held on Wednesday, June 18, 2025, at 10:30 a.m. Eastern Time, virtually via the internet at meetnow.global/MPQPCDJ. To access the virtual meeting, you must have the information that is printed in the shaded bar located on the reverse side of this form.Proposals to be voted on at the meeting are listed below along with the Board of Directors’ recommendations. The Board of Directors recommends a vote FOR all nominees for director and FOR Proposals 2 and 3. 1. Election of Directors: 01 - Jeffrey Siegel 02 - Robert B. Kay 03 - Jeffrey H. Evans 04 - Rachael A. Jarosh 05 - Cherrie Nanninga 06 - Craig Phillips 07 - Veronique Gabai-Pinsky 08 - Bruce G. Pollack 09 - Michael J. Regan 10 - Michael Schnabel 2. To ratify the appointment of Ernst & Young LLP as the independent registered public accounting firm of the Company for the fiscal year ending December 31, 2025. 3. To approve, on a non-binding advisory basis, the 2024 compensation of the Company’s named executive officers.PLEASE NOTE – YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares you must go online or request a paper copy of the proxy materials to receive a proxy card.Here’s how to order a copy of the proxy materials and select delivery preferences: Current and future delivery requests can be submitted using the options below. If you request an email copy, you will receive an email with a link to the current meeting materials.PLEASE NOTE: You must use the number in the shaded bar on the reverse side when requesting a copy of the proxy materials.— Internet – Go to www.envisionreports.com/LCUT. Click Cast Your Vote or Request Materials.— Phone – Call us free of charge at 1-866-641-4276.— Email – Send an email to investorvote@computershare.com with “Proxy Materials Lifetime Brands, Inc.” in the subject line. Include your full name and address, plus the number located in the shaded bar on the reverse side, and state that you want a paper copy of the meeting materials. To facilitate timely delivery, all requests for a paper copy of proxy materials must be received by June 6, 2025.